compubit 675 Posted October 14, 2014 Posted October 14, 2014 I noticed this afternoon that WRC made a change to their "News 4" logo and an update to the theme. I'm recording the 11pm news right now, and will update the open once I can edit it and post it. Slight change to the L3s: the 4/Peacock/Temp has moved out of the 4x3 safe zone to the far right of the screen, but otherwise, the L3s (as well as the segment gfx) are the same. Old Logo (using Univers Extra Condensed Bold) New Logo (apparently using ITC Kabel Bold - without the crossed W) (Yes I hate screen shots with a phone/tablet, but need to get on the computer to get the clean shots...) (Eds... Probably should move this to Graphics - was in the wrong section when posting... J) J
Samantha 2902 Posted October 14, 2014 Posted October 14, 2014 I suppose this would be considered an update. That new type for "NEWS" almost looks like the NBC official type from 1986...almost.
CLT-DCA-ORF-PTI 87 Posted October 14, 2014 Posted October 14, 2014 Wow - that is somewhat of a big change. That News4 logo has been used since, probably early 90s from what I remember.
A3N 1002 Posted October 14, 2014 Posted October 14, 2014 And yet they still kept that flat looking peacock. They could have gone with glossy version that WTVJ and KNSD use.
Samantha 2902 Posted October 14, 2014 Posted October 14, 2014 Wow - that is somewhat of a big change. That News4 logo has been used since, probably early 90s from what I remember. Circa...1996/97, I'd say. It came with 615's Working for You package, I believe.
SterlingNorth 33 Posted October 14, 2014 Posted October 14, 2014 Probably unavoidable, but ugh to the wide W... Makes it look like NE...W...S4
Jess 1116 Posted October 14, 2014 Posted October 14, 2014 If they're going with NBC Futura, they should have used the W from the font. "NEWS" appears like that in the NBC News logo anyway, so the change is... yeah.
CLTNewsWatch 4 Posted October 14, 2014 Posted October 14, 2014 Here's a screenshot of the 11pm open: https://twitter.com/dmvnewswatch/status/512079634511691776 You can also see the position of the peacock here: https://twitter.com/dmvnewswatch/status/517983144168132608
rkolsen 1686 Posted October 14, 2014 Posted October 14, 2014 If they're going with NBC Futura, they should have used the W from the font. "NEWS" appears like that in the NBC News logo anyway, so the change is... yeah. If your saying they should have used the logotype font that's used in the NBC News logo then I whole heartedly agree with you.
compubit 675 Posted October 15, 2014 Author Posted October 15, 2014 Here's a link to the new open on Youtube: (wasn't able to embed it directly - any insight is appreciated...)
rkolsen 1686 Posted October 15, 2014 Posted October 15, 2014 Here's a link to the new open on Youtube: (wasn't able to embed it directly - any insight is appreciated...) Use [yt]uXGdHRIsIsM [/ytl] without the space. So [yt]uXGdHRIsIsM[/yt]
sanewsguy 514 Posted October 15, 2014 Posted October 15, 2014 [yt]uXGdHRIsIsM[/yt] That new music is horrible.
Big Country News 435 Posted October 15, 2014 Posted October 15, 2014 That new music is horrible. Reminds me of WPXI's new stuff to be honest.
sanewsguy 514 Posted October 15, 2014 Posted October 15, 2014 Reminds me of WPXI's new stuff to be honest. WPXI's new stuff is so much better than this honestly...
Big Country News 435 Posted October 15, 2014 Posted October 15, 2014 WPXI's new stuff is so much better than this honestly... Gari has been known to do one good thing then one bad thing a lot of times.
sanewsguy 514 Posted October 15, 2014 Posted October 15, 2014 Gari has been known to do one good thing then one bad thing a lot of times. I think Gari was trying too hard to emulate 615's original Working For You there. The open started off so strong and then tanked when they went to the anchors...
Big Country News 435 Posted October 15, 2014 Posted October 15, 2014 I think Gari was trying too hard to emulate 615's original Working For You there. The open started off so strong and then tanked when they went to the anchors... It started nicely then died in the boring vamp. The chimes are hidden and misplaced, IMO.
RGSJenkins 435 Posted October 15, 2014 Posted October 15, 2014 That music is originally bad, as in not good at all. At least Jim Vance is still there.
Jess 1116 Posted October 15, 2014 Posted October 15, 2014 It sounds like two cuts mashed together... that said I like the way they had the Metro "waffle tunnel" reflection in the white peacock right before the titles...
24994J 5629 Posted October 15, 2014 Posted October 15, 2014 I dunno. It's poorly put together, but 'horrible' might be a little much. A few tweaks could tie it together a little better. Besides, we'd all be bitching if they went with LA Groove, and what they were using before wasn't exactly spectacular to start with. Really, damned if they did...
SFTV 532 Posted October 15, 2014 Posted October 15, 2014 [yt]uXGdHRIsIsM[/yt] That new music is horrible. I'd rather watch their 6pm Friday night close just to listen to their music which is soothing. Are they still using MFSB - My Mood for Friday Nights?
compubit 675 Posted October 15, 2014 Author Posted October 15, 2014 Yes - sort of... They don't run full credits anymore after the Friday 6pm newscast, but they do air about 3-5 seconds of the theme for the close after the Friday 6pm newscast. As for the music/voice balance on that clip - Adobe Premiere Elements emphasized the music over the voice. I'm guessing it's how it processed the 5.1 digital down to 2.0 for uploading to YouTube... I still prefer the original theme (WRC - Working 4 You, per the NMSA) J
rkolsen 1686 Posted October 15, 2014 Posted October 15, 2014 I'm a bit disturbed at the fact they use a power point transition effect during the changing of the headlines. It looks a little cheap when they slide the video left then it bounces back right. If they just slid the video on the screen I'd be fine but the bounce back is a bit cheesy.
WCAUTVNBC10 413 Posted October 15, 2014 Posted October 15, 2014 I'm a bit disturbed at the fact they use a power point transition effect during the changing of the headlines. It looks a little cheap when they slide the video left then it bounces back right. If they just slid the video on the screen I'd be fine but the bounce back is a bit cheesy. WRC has never been known for having the best production equipment so there's that. I will say I do like that tease nugget. It's a lot better than the default Look F one.
Jess 1116 Posted October 15, 2014 Posted October 15, 2014 I dunno. It's poorly put together, but 'horrible' might be a little much. A few tweaks could tie it together a little better. Besides, we'd all be bitching if they went with LA Groove, and what they were using before wasn't exactly spectacular to start with. Really, damned if they did... Which I never understood, because LA Groove is actually a pretty damn good theme. I was going over 2013 recordings of WCAU and the graphics/music are way more primitive than they seemed at the time.
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