24994J 5584 Posted September 28, 2016 Share Posted September 28, 2016 It would have been a hell of a lot cheaper if they would have repurposed WPTV's logo even from the get-go. That would've made too much sense. Have you learned nothing? Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/page/4/#findComment-160453 Share on other sites More sharing options...
NEOMatrix 1299 Posted September 28, 2016 Share Posted September 28, 2016 It would have been a hell of a lot cheaper if they would have repurposed WPTV's logo even from the get-go. That is the original Circle 5, albeit thicker over time. Now with this placeholder of a logo, they could always swap it out in a few months..... Mr Bastard, you're talking about Scripps. They're keeping the logo for 6 years. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/page/4/#findComment-160461 Share on other sites More sharing options...
tyrannical bastard 3954 Posted September 29, 2016 Share Posted September 29, 2016 Mr Bastard, you're talking about Scripps. They're keeping the logo for 6 years. Hopefully, Scripps will be sold by then. A merger with Meredith or Gray would be a blessing at this point. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/page/4/#findComment-160473 Share on other sites More sharing options...
Breaking News 829 Posted September 29, 2016 Share Posted September 29, 2016 Hopefully, Scripps will be sold by then. A merger with Meredith or Gray would be a blessing at this point. No Scripps won't sell. However, it be groovy if Scripps and Cox merge that would be the better move. Cox owns the broadcast side & Scripps owns the cable side. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/page/4/#findComment-160480 Share on other sites More sharing options...
TennTV1983 804 Posted September 29, 2016 Share Posted September 29, 2016 No Scripps won't sell. However, it be groovy if Scripps and Cox merge that would be the better move. Cox owns the broadcast side & Scripps owns the cable side. Scripps spun off its cable side in 2008, and after shedding its newspapers a couple of years ago, they're purely a broadcast company at this point. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/page/4/#findComment-160489 Share on other sites More sharing options...
ns8401 941 Posted September 29, 2016 Share Posted September 29, 2016 Scripps spun off its cable side in 2008, and after shedding its newspapers a couple of years ago, they're purely a broadcast company at this point. I think it's more like the cable side spun off the broadcasting side really... the station group is a weak money maker compared to SNI... Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/page/4/#findComment-160497 Share on other sites More sharing options...
news89 468 Posted October 3, 2016 Author Share Posted October 3, 2016 I know everyone is on the edge of their seats to watch the WEWS logo and branding live in action. Catch5 Everyone. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/page/4/#findComment-160605 Share on other sites More sharing options...
Rusty Muck 4378 Posted October 3, 2016 Share Posted October 3, 2016 Note that news5cleveland.com (seen in the rotating L3 blue box) is redirecting to newsnet5.com. So newsnet5.com sure looks to be phased out very soon. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/page/4/#findComment-160608 Share on other sites More sharing options...
Greggo 356 Posted October 3, 2016 Share Posted October 3, 2016 I know everyone is on the edge of their seats to watch the WEWS logo and branding live in action. Catch5 Everyone. Some of the promos and weather graphics are still showing the old logo. And that time/temp bug shown during The Now seems to always be in the way of something, including Rob's face at the end of the show. Not very clean/smooth. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/page/4/#findComment-160612 Share on other sites More sharing options...
MichiganNewsGraphicsJunkie 917 Posted October 3, 2016 Share Posted October 3, 2016 How dare they tease us with the much better, now shot and buried logo in the first video -_- Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/page/4/#findComment-160614 Share on other sites More sharing options...
news89 468 Posted October 3, 2016 Author Share Posted October 3, 2016 Some of the promos and weather graphics are still showing the old logo. And that time/temp bug shown during The Now seems to always be in the way of something, including Rob's face at the end of the show. Not very clean/smooth. It's a trainwreck. I agree not clean or smooth with the change. This morning during the 10am news one weather graphics had old logo. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/page/4/#findComment-160615 Share on other sites More sharing options...
Rusty Muck 4378 Posted October 3, 2016 Share Posted October 3, 2016 I know everyone is on the edge of their seats to watch the WEWS logo and branding live in action. Catch5 Everyone. The opens actually aren't that bad... it's the logo that looks like a freaking lottery ball. Or... dare I say it... "NewsM&M Cleveland, on your side!" Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/page/4/#findComment-160616 Share on other sites More sharing options...
Rusty Muck 4378 Posted October 4, 2016 Share Posted October 4, 2016 Look. This took me 30 minutes to take the WPTV logo, remove the NBC peacock, and insert the ABC logo almost exactly where it is on WXYZ's logo. In freaking Photoshop. Whoever is in Scripps' CMD department ought to be ashamed of themselves. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/page/4/#findComment-160658 Share on other sites More sharing options...
TheRolyPoly 2446 Posted October 4, 2016 Share Posted October 4, 2016 Look. This took me 30 minutes to take the WPTV logo, remove the NBC peacock, and insert the ABC logo almost exactly where it is on WXYZ's logo. In freaking Photoshop. [ATTACH=full]3378[/ATTACH] [ATTACH=full]3379[/ATTACH] Whoever is in Scripps' CMD department ought to be ashamed of themselves. And that is STILL 100x better than WEWS' current logo, despite you using WPTV's logo. Just shows you that WPTV's "Circle 5" is more legendary. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/page/4/#findComment-160660 Share on other sites More sharing options...
Rusty Muck 4378 Posted October 4, 2016 Share Posted October 4, 2016 And that is STILL 100x better than WEWS' current logo, despite you using WPTV's logo. Just shows you that WPTV's "Circle 5" is more legendary. Both WEWS and WPTV adopted the exact same logo at similar times. WEWS in 1968, I believe WPTV in the early 70s... it's just that WPTV never dropped it in the first place. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/page/4/#findComment-160662 Share on other sites More sharing options...
tyrannical bastard 3954 Posted October 4, 2016 Share Posted October 4, 2016 Look. This took me 30 minutes to take the WPTV logo, remove the NBC peacock, and insert the ABC logo almost exactly where it is on WXYZ's logo. In freaking Photoshop. [ATTACH=full]3378[/ATTACH] [ATTACH=full]3379[/ATTACH] Whoever is in Scripps' CMD department ought to be ashamed of themselves. That is a million times better than ANYTHING that has come out of WEWS and Scripps in the last 15 years! It's what they SHOULD have used back in 2007!!!!!!! Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/page/4/#findComment-160668 Share on other sites More sharing options...
tyrannical bastard 3954 Posted October 4, 2016 Share Posted October 4, 2016 It's a trainwreck. I agree not clean or smooth with the change. This morning during the 10am news one weather graphics had old logo. The "purge" is a lost art of television marketing. I don't think there are many places that are capable of having a plan of purging out ALL of their old elements and replacing them with the new ones. It's exacerbated by "sales pieces", the countless bugs, tickers, and snipes, and the fact that these decisions are made well ahead of the local marketing folks who have very little time, experience and know-how of pulling off such a herculean task. And there are the "rogue" teams who keep doing what they've been doing DESPITE the garbage they're given to work with! Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/page/4/#findComment-160669 Share on other sites More sharing options...
bixpchiphead 105 Posted October 4, 2016 Share Posted October 4, 2016 Hell, if they would have adapted WTVF's 5 It would have been less disruptive. Perhaps that's why they went with the "Bland5", the disruption... Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/page/4/#findComment-160673 Share on other sites More sharing options...
Breaking News 829 Posted October 4, 2016 Share Posted October 4, 2016 Look. This took me 30 minutes to take the WPTV logo, remove the NBC peacock, and insert the ABC logo almost exactly where it is on WXYZ's logo. In freaking Photoshop. [ATTACH=full]3378[/ATTACH] [ATTACH=full]3379[/ATTACH] Whoever is in Scripps' CMD department ought to be ashamed of themselves. And what you did was simple and easy. I don't understand why management made this shit so hard? Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/page/4/#findComment-160680 Share on other sites More sharing options...
MonkeyFighter 15 Posted October 4, 2016 Share Posted October 4, 2016 Look. This took me 30 minutes to take the WPTV logo, remove the NBC peacock, and insert the ABC logo almost exactly where it is on WXYZ's logo. In freaking Photoshop. [ATTACH=full]3378[/ATTACH] [ATTACH=full]3379[/ATTACH] Whoever is in Scripps' CMD department ought to be ashamed of themselves. I wish KSTP would drop their current branding and go this route. Logo and all. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/page/4/#findComment-160683 Share on other sites More sharing options...
atlnews2 591 Posted October 4, 2016 Share Posted October 4, 2016 so what 5 is worse. WEWS' or WPTZ's ? Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/page/4/#findComment-160689 Share on other sites More sharing options...
bixpchiphead 105 Posted October 4, 2016 Share Posted October 4, 2016 The "purge" is a lost art of television marketing. I don't think there are many places that are capable of having a plan of purging out ALL of their old elements and replacing them with the new ones. It's exacerbated by "sales pieces", the countless bugs, tickers, and snipes, and the fact that these decisions are made well ahead of the local marketing folks who have very little time, experience and know-how of pulling off such a herculean task. And there are the "rogue" teams who keep doing what they've been doing DESPITE the garbage they're given to work with! To be fair, it's not so much a "lost art" as a goal. Cases in point, fellow Scripps station WKBW. I am rather sure that there are still news vehicles @7 Broadcast Plaza and plying the roads of Western New York w/ decals of the Granite circle 7 on them. And even further back, during CapCities ownership, I offer this Station ID and news open: https://www.youtube.com/watch?v=id=_yaP_e_-GHI;m=1;s=19 And even further back, There was this from KPIX: Note both the Group W 5 and the old KPIX 5 and the WBC logo next to the CBS eye on the camera. I'd imagine the only GroupW station that pegged the purge perfectly was when KYW Radio and TV moved back to Philly. Sorry for the semi threadjack. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/page/4/#findComment-160691 Share on other sites More sharing options...
Rusty Muck 4378 Posted October 4, 2016 Share Posted October 4, 2016 And even further back, There was this from KPIX: Note both the Group W 5 and the old KPIX 5 and the WBC logo next to the CBS eye on the camera. I'd imagine the only GroupW station that pegged the purge perfectly was when KYW Radio and TV moved back to Philly. Sorry for the semi threadjack. Not entirely. The marquee at the channel 3 studios - which used the old WBC wordmark - lasted until the 1965 reverse swap. (image obtained by good friend Tim Lones and his Cleveland Classic Media blog) That marquee was reassembled by NBC, with the letters rearranged and a similar looking "C" added. And it lasted until the station moved to their current studios on Lakeside in 2001. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/page/4/#findComment-160692 Share on other sites More sharing options...
Breaking News 829 Posted October 4, 2016 Share Posted October 4, 2016 I wish KSTP would drop their current branding and go this route. Logo and all. I don't think Stanley S. Hubbard or the Hubbard Children will dump the groovy 5 away anytime soon. They've had so many variations of it. WEWS: The original circle 5 started in 1968-1998 so 30 years on the first go around; second time for the modify circle 5 2007-2016 another 9 years, KSTP: The groovy 5 been around since 1969-present day. Even with the different variations of the groovy 5 at least KSTP has stayed consistent with their station brand & and logo and Eyewitness News moniker. WEWS, not so. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/page/4/#findComment-160693 Share on other sites More sharing options...
Action Newsroom 1283 Posted October 4, 2016 Share Posted October 4, 2016 Look. This took me 30 minutes to take the WPTV logo, remove the NBC peacock, and insert the ABC logo almost exactly where it is on WXYZ's logo. In freaking Photoshop. [ATTACH=full]3378[/ATTACH] [ATTACH=full]3379[/ATTACH] Well done. Much, much better. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/page/4/#findComment-160699 Share on other sites More sharing options...
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