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the CBS o&o's are a complete mess


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FTVlive is reporting the CBS-owned stations are offering buyouts to sales people... they're at the point where they are cutting costs in the one department designed to make them money... not a good sign... especially heading into election season...

 

groupwide, they hubbed traffic last year and are working on hubbing master control as we speak... rumor is hubbed graphics will be next (and they're not the only o&o group where these kind of rumors are floating...) and before long every control room in the group will be automated...

 

ratings are in the toilet in many markets...

 

real talk: if you think you want to make a living working in tv... come up with a plan 'b'... and fast...

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ratings are in the toilet in many markets...

WBBM, for instance. I don't know anyone who regularly watches CBS 2 in Chicago, but for a long time in the late 90s/early 00s you could hardly receive the station depending on what part of the city you were in. Their signal was absolutely terrible for years, and I hear that there are still problems even on digital. It wouldn't surprise me if this played a part in their lower viewership.

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In Boston, I think WBZ's been doing better lately because of the collective woes of WHDH, WBTS, and WFXT, as well as CBS's generally strong primetime lead-ins.

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FTVlive is reporting the CBS-owned stations are offering buyouts to sales people... they're at the point where they are cutting costs in the one department designed to make them money... not a good sign... especially heading into election season...

..

 

Consider this...

A CBS AE may have 25-35 years sales experience...

 

"Great!" You say..."Dude is the money maker"...

 

NOT if he's /she is getting HUGE double digit commissions...4-5 months vacation...comps...perks...hookers...mistresses...free coffee...airline and hotel miles that you get to use as you wish...primo healthcare options NOT available to regular CBS staffers (news,production)...it's a pretty happy gig.

 

FAT...Bloated...but experienced.

 

CBS cannot sustain that and keep a straight face at the same time.

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NOT if he's /she is getting HUGE double digit commissions...4-5 months vacation...comps...perks...hookers...mistresses...free coffee...airline and hotel miles that you get to use as you wish...primo healthcare options NOT available to regular CBS staffers (news,production)...it's a pretty happy gig.

 

I know what can be cut first.

 

Also, how much traveling does an ad exec for a local station do, anyway?

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I know what can be cut first.

 

Also, how much traveling does an ad exec for a local station do, anyway?

 

Plenty...and you are paying for that Nice car and all that free gas....and the tolls....and the weekend use of said free car for family vacations...and the sat radio subscription...

 

"I take clients in this car"....

 

"Local" sales AE's travel all over the country for a sale...NOT all "local" advertisers are based in YOUR hometown.

 

CBS is doing the right thing.

Management and sales are way too bloated and need to be purged.

 

It should have been done 10 years ago.

 

The good news???

 

This will trickle down to ABC, NBC and the other overweight sales forces that got to skate for all these years.

 

The party is over guys....but it was fun while it lasted.

 

(and that's the stuff you will never get from ftvlive....you only get this here on TVNT.)

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Plenty...and you are paying for that Nice car and all that free gas....and the tolls....and the weekend use of said free car for family vacations...and the sat radio subscription...

 

"I take clients in this car"....

 

"Local" sales AE's travel all over the country for a sale...NOT all "local" advertisers are based in YOUR hometown.

 

CBS is doing the right thing.

Management and sales are way too bloated and need to be purged.

 

It should have been done 10 years ago.

 

The good news???

 

This will trickle down to ABC, NBC and the other overweight sales forces that got to skate for all these years.

 

The party is over guys....but it was fun while it lasted.

 

(and that's the stuff you will never get from ftvlive....you only get this here on TVNT.)

 

I think it's true of almost any sales department anywhere. The newsroom suffers and is miserable while the sales folks get to take their corporate-approved and corporate-paid fancy vacations to paradise. Newsroom salaries stay stagnant while sales goes up and up. No one cares how bad things are getting upstairs, they care about how bad things are getting downstairs. Once sales starts to suffer, then oh boy, stop what you're doing and make sure sales is ok.

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Plenty...and you are paying for that Nice car and all that free gas....and the tolls....and the weekend use of said free car for family vacations...and the sat radio subscription...

 

"I take clients in this car"....

 

"Local" sales AE's travel all over the country for a sale...NOT all "local" advertisers are based in YOUR hometown.

 

CBS is doing the right thing.

Management and sales are way too bloated and need to be purged.

 

It should have been done 10 years ago.

 

The good news???

 

This will trickle down to ABC, NBC and the other overweight sales forces that got to skate for all these years.

 

The party is over guys....but it was fun while it lasted.

 

(and that's the stuff you will never get from ftvlive....you only get this here on TVNT.)

To add to that...just because a group (or any company for that matter) is offering buyouts doesn't mean they're looking to sell (like one staffer supposedly told FTVLive. That is pure hearsay and not based at all in fact, but makes a good quote for Scott's post). As we know, they're a mess, and trying to cut the fattier parts of the fat.

 

FWIW, ABC already has a traffic hub for the O&Os at PVI in Philly. Not sure about the NBC O&Os, but they were among the first ownership groups to start hubbing master control in the early 2000s, and in the years since the hub has changed a couple times. Fox has a graphics hub I think in Tampa? MC is hubbed from a facility in Las Vegas I know for sure. Do they have a traffic hub?

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[quote="and before long every control room in the group will be automated...

 

Are there control rooms within the CBS O&O group that aren't automated? If so, they're the only O&O group of the Big Four that don't have automation.

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KYW has had automated control rooms since 2011, and will move their master control to the CBS hub this summer. They’ve already removed their commercial traffic staff, so paring down the ad sales department seems in line with CBS going in a leaner, consolidated model.

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ratings are in the toilet in many markets...

Definitely applies to WWJ. In fact, it's been full of misfortunes dating back to it's independent days as WGPR.

  • Long after the other Detroit stations began using CGI IDs, WGPR was still using cards and 1970's character generators.
  • CBS was forced to buy WGPR after the other stations all turned the network down for various reasons: Post-Newsweek renewed WDIV's NBC agreement, same with Scripps with WXYZ's ABC agreement (which itself resulted in realignments in other markets), WKBD was owned by Viacom which was about to launch UPN so that was unavailable, WXON was more interested in The WB, WADL wanted demands that CBS called unreasonable.
  • WGPR's old transmitter had only enough power to make it viewable within the city itself and a few nearby suburbs such as Wyandotte. This meant that the station had to rely on viewers who didn't get clearer signals from WTOL in Toledo (which was even briefly used as the Eastern Time Zone CBS feed on Cancom (now Shaw) in Canada), WLNS in Lansing (and a new translator on channel 67 in Ypsilanti that they had put up to alleviate interference with local radio station WEMU) or WNEM in Flint/the Tri-Cities (which was that market's new CBS affiliate since it provided a stronger signal in Oakland County than previous affiliate WEYI). CBS' ratings in Detroit plummeted as a direct result. A new transmitter in 1999 remedied most of this.
  • After the Viacom/CBS merger, which meant that WWJ and WKBD were now sister stations, WWJ launched an 11 PM newscast which simply slapped their name onto WKBD's news department. This lasted until 2002 when it was cancelled after WKBD shut down their news department upon entering into a news production agreement with WXYZ, which lasted until 2005.
  • WWJ has only made one single attempt at a newscast since then, First Forecast Mornings, which was produced with the resources of the Detroit Free Press and launched in 2009, only to be cancelled in 2012 due to poor viewership.
  • All WWJ has now from their bare-bones news department is a short weather update, which retains the First Forecast name, that airs twice each night.

So yeah, WWJ has had a rough history and I'm not surprised if this all factors into their poor ratings.

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All WWJ has now from their bare-bones news department is a short weather update, which retains the First Forecast name, that airs twice each night.

Is the weather update produced in house or at another CBS station?

After the Viacom/CBS merger, which meant that WWJ and WKBD were now sister stations, WWJ launched an 11 PM newscast which simply slapped their name onto WKBD's news department. This lasted until 2002 when it was cancelled after WKBD shut down their news department upon entering into a news production agreement with WXYZ, which lasted until 2005.

 

Did not know there was a duopoly.

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Definitely applies to WWJ. In fact, it's been full of misfortunes dating back to it's independent days as WGPR.

  • Long after the other Detroit stations began using CGI IDs, WGPR was still using cards and 1970's character generators.
  • CBS was forced to buy WGPR after the other stations all turned the network down for various reasons: Post-Newsweek renewed WDIV's NBC agreement, same with Scripps with WXYZ's ABC agreement (which itself resulted in realignments in other markets), WKBD was owned by Viacom which was about to launch UPN so that was unavailable, WXON was more interested in The WB, WADL wanted demands that CBS called unreasonable.
  • WGPR's old transmitter had only enough power to make it viewable within the city itself and a few nearby suburbs such as Wyandotte. This meant that the station had to rely on viewers who didn't get clearer signals from WTOL in Toledo (which was even briefly used as the Eastern Time Zone CBS feed on Cancom (now Shaw) in Canada), WLNS in Lansing (and a new translator on channel 67 in Ypsilanti that they had put up to alleviate interference with local radio station WEMU) or WNEM in Flint/the Tri-Cities (which was that market's new CBS affiliate since it provided a stronger signal in Oakland County than previous affiliate WEYI). CBS' ratings in Detroit plummeted as a direct result. A new transmitter in 1999 remedied most of this.
  • After the Viacom/CBS merger, which meant that WWJ and WKBD were now sister stations, WWJ launched an 11 PM newscast which simply slapped their name onto WKBD's news department. This lasted until 2002 when it was cancelled after WKBD shut down their news department upon entering into a news production agreement with WXYZ, which lasted until 2005.
  • WWJ has only made one single attempt at a newscast since then, First Forecast Mornings, which was produced with the resources of the Detroit Free Press and launched in 2009, only to be cancelled in 2012 due to poor viewership.
  • All WWJ has now from their bare-bones news department is a short weather update, which retains the First Forecast name, that airs twice each night.

So yeah, WWJ has had a rough history and I'm not surprised if this all factors into their poor ratings.

 

For some reason I couldn't remember where WWJ was and looked it up. Then I found their little page about First Forecast. Here it is (with added emphasis by me):

 

First Forecast on CBS 62 is an innovative weather segment designed to provide you with current weather conditions and an up-to-the-minute forecast at convenient times during your day. First Forecast, promising “weather without the wait,” provides a brief, yet complete, weather report nightly at 11 right after all your favorite CBS Primetime shows. Additionally, you can catch First Forecast weeknights at 5 before Dr. Phil and weekday mornings between 7 and 9 during “CBS This Morning.” Due to its popularity, First Forecast recently expanded to include sister station, CW50, with a condensed forecast airing right before 11pm.

 

Based on what you said, I find it hard to believe it's THAT popular. How long do these forecasts even last? They're not doing 30 minutes of weather.

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What about KPIX or KBCW? are they doing good.?

 

KPIX is one of the worst performers in the group last I heard. I believe that whole market is doing poorly, where everyone is losing viewers.

 

Kind of makes sense. There’s a whole lot of young people in the tech industry that likely are not watching TV.

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Definitely applies to WWJ. In fact, it's been full of misfortunes dating back to it's independent days as WGPR.

  • Long after the other Detroit stations began using CGI IDs, WGPR was still using cards and 1970's character generators.
  • CBS was forced to buy WGPR after the other stations all turned the network down for various reasons: Post-Newsweek renewed WDIV's NBC agreement, same with Scripps with WXYZ's ABC agreement (which itself resulted in realignments in other markets), WKBD was owned by Viacom which was about to launch UPN so that was unavailable, WXON was more interested in The WB, WADL wanted demands that CBS called unreasonable.
  • WGPR's old transmitter had only enough power to make it viewable within the city itself and a few nearby suburbs such as Wyandotte. This meant that the station had to rely on viewers who didn't get clearer signals from WTOL in Toledo (which was even briefly used as the Eastern Time Zone CBS feed on Cancom (now Shaw) in Canada), WLNS in Lansing (and a new translator on channel 67 in Ypsilanti that they had put up to alleviate interference with local radio station WEMU) or WNEM in Flint/the Tri-Cities (which was that market's new CBS affiliate since it provided a stronger signal in Oakland County than previous affiliate WEYI). CBS' ratings in Detroit plummeted as a direct result. A new transmitter in 1999 remedied most of this.
  • After the Viacom/CBS merger, which meant that WWJ and WKBD were now sister stations, WWJ launched an 11 PM newscast which simply slapped their name onto WKBD's news department. This lasted until 2002 when it was cancelled after WKBD shut down their news department upon entering into a news production agreement with WXYZ, which lasted until 2005.
  • WWJ has only made one single attempt at a newscast since then, First Forecast Mornings, which was produced with the resources of the Detroit Free Press and launched in 2009, only to be cancelled in 2012 due to poor viewership.
  • All WWJ has now from their bare-bones news department is a short weather update, which retains the First Forecast name, that airs twice each night.

So yeah, WWJ has had a rough history and I'm not surprised if this all factors into their poor ratings.

 

Wasn't WADL like the second CBS as WJBK was more syndie when they were a CBS station in the 80's & early 90's.

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KPIX is one of the worst performers in the group last I heard. I believe that whole market is doing poorly, where everyone is losing viewers.

 

Looks like they are going through an overhaul to try and get ratings back with the News Director out and some Station Rebranding....

 

The station recently updated its logo to the Gold 5 with new mic flags and updated logos in the opens with same B-Roll. The PM Newscasts now use an updated Enforcer bumpers and close.

 

Set is still the same 2012 FX Spaceship look with minor tweaks thru the years...

Removing the plexiglass on the left of the set.

Getting rid of the Square 5’s on the desk and replacing it with KPIX.

 

Backdrop from 2013-2016 was a still image of The New Bay Bridge with photoshopped Skies from Morning to Evening.

 

2016-2017: a still image of the Golden Gate Bridge which looks off centered with photoshopped skies

 

11pm uses another view still image with the Golden Gate Bridge and City lights now used in Topicals.

 

2017-Present: 4:30-6am still uses the off centered Golden Gate still image All other newscasts uses the Live camera feed from their rooftop cam overlooking Embarcadero.

 

You would think they could be creative with their monitor wall like KGO and KNTV and use other various camera feeds (Sutro Tower, East Bay, San Jose, and the new Exclusive Salesforce Tower Cam that KPIX installed)

 

The LED lighting theme has changed from a purplish to White.

 

CBSSF is slowly being phased out. It’s no longer added on the Social Media Tab on the bug. Twitter is now @KPIXtv. Sometimes they mention KPIX.com or CBSSF.com on its newscasts.

 

They recently started rebroadcasting KPIX’s 6am on KBCW at 7am now. Who knows how long that will last or viewers they will get?

 

They haven’t advertised or mentioned it compared to when they started simulcasting KOVR’s Good Day and that barely lasted a year before it became informercials and syndication programming from 7-9am

 

Onto Nightbeat at 10pm...it’s still going.

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