New CBS O&O Look Coming Soon?

[Georgie56 3303]

1 hour ago, MichiganNewsGraphicsJunkie said:

Weather graphics haven't switched yet... I'm assuming they'll come this evening..

 

There are still quite a few stations who've debuted already still using the 2019 weather graphics today. I wouldn't hold your breath.

[Georgie56 3303]

3 hours ago, Georgie56 said:

 

There are still quite a few stations who've debuted already still using the 2019 weather graphics today. I wouldn't hold your breath.

And as I say this, KTVT is finally using the new O&O weather graphics.

[SFTV 526]

WCBS debuted the new look

https://youtu.be/60fbdDWX9s4

[CircleWXYZ 180]

 

As for whiz next to join the collective:  we see you KYW in Philadelphia.  We see you watching your sister stations in Pittsburgh and NYC.  Come join the CBS collective lol.  Resistance is futile!!!

[JosiahCubed 280]

KDKA updated the “CBS News Pittsburgh” box, the time/temp/ticker boxes around 6:30pm to the gold color used this morning. Not sure if it was a technical goof or if people complained about the ticker being too dark.

Edited March 22, 2023 by JosiahCubed

[T.L. Hughes 883]

39 minutes ago, CircleWXYZ said:

 

As for whiz next to join the collective:  we see you KYW in Philadelphia.  We see you watching your sister stations in Pittsburgh and NYC.  Come join the CBS collective lol.  Resistance is futile!!!

So, both WCBS and KDKA were able to keep their existing newscast branding. The odd part is that O&Os that opted to keep their news brand didn’t have separate logos created for the OTA newscasts that reflect their branding (similar to KCBS/KCAL), while the version using the “standardized” wordmark was saved for the local CBS News streaming channels. If the OTA newscast logos were formatted to reflect the newscast title, the “CBS News [city name]” wordmark would probably need to be placed in the box, using the stacked version of the CBS News logo and the city/region name in a smaller point size aligned properly with it. (Granted, that formatting might not translate entirely well in the L3 bug.)

Edited March 22, 2023 by T.L. Hughes

[Jase 1046]

19 hours ago, T.L. Hughes said:

So, both WCBS and KDKA were able to keep their existing newscast branding. The odd part is that O&Os that opted to keep their news brand didn’t have separate logos created for the OTA newscasts that reflect their branding (similar to KCBS/KCAL), while the version using the “standardized” wordmark was saved for the local CBS News streaming channels. If the OTA newscast logos were formatted to reflect the newscast title, the “CBS News [city name]” wordmark would probably need to be placed in the box, using the stacked version of the CBS News logo and the city/region name in a smaller point size aligned properly with it. (Granted, that formatting might not translate entirely well in the L3 bug.)

 

I assume WCBS kept their branding to differentiate themselves from CBS News given they are both based in NYC and to prevent viewer confusion. In KDKA's case, the call letters/branding coupled with the gold/black color scheme is synonymous with the station that it made sense for it to remain.

[Rusty Muck 4366]

1 hour ago, jase said:

 

I assume WCBS kept their branding to differentiate themselves from CBS News given they are both based in NYC and to prevent viewer confusion.

That runs entirely contrary to the core point of the restructuring, to merge CBS News into the O&Os. Plus WCBS-TV and CBS News have been tied at the hip since the days of Jim Freaking Jensen.

 

The easiest explanation here is that WCBS management utterly and royally botched the rebrand. There is no excuse to keep any references to CBS 2 if the station outside of newscasts rebranded to “CBS New York” anyway. For the network flagship, this is just downright embarrassing.

 

1 hour ago, jase said:

In KDKA's case, the call letters/branding coupled with the gold/black color scheme is synonymous with the station that it made sense for it to remain.

Wouldn’t be surprised if CBS gave KDKA the option to change the color palette to see if it could even be possible (and potentially incentivizing the graphics package as customizable to affiliates). And that’s pretty much it. In a few months, “KDKA-TV News” will be retired in favor of “CBS News Pittsburgh” (which is what it already is referred to in a visual sense).

Edited March 23, 2023 by Myron Falwell

[groupwfan 96]

23 minutes ago, Myron Falwell said:

That runs entirely contrary to the core point of the restructuring, to merge CBS News into the O&Os. Plus WCBS-TV and CBS News have been tied at the hip since the days of Jim Freaking Jensen.

 

The easiest explanation here is that WCBS management utterly and royally botched the rebrand. There is no excuse to keep any references to CBS 2 if the station outside of newscasts rebranded to “CBS New York” anyway. For the network flagship, this is just downright embarrassing.

 

Wouldn’t be surprised if CBS gave KDKA the option to change the color palette to see if it could even be possible (and potentially incentivizing the graphics package as customizable to affiliates). And that’s pretty much it. In a few months, “KDKA-TV News” will be retired in favor of “CBS News Pittsburgh” (which is what it already is referred to in a visual sense).

Which why KD didn't go with the streaming branding for their OTA broadcasts like their fellow station since the Westinghouse days, KYW, did. 

[Ryan 24]

21 hours ago, JosiahCubed said:

KDKA updated the “CBS News Pittsburgh” box, the time/temp/ticker boxes around 6:30pm to the gold color used this morning. Not sure if it was a technical goof or if people complained about the ticker being too dark.

I have LOVED the new look until they've changed the box on the left from black to now gold. I had no issues with it... Or why can't they use the gold for the mornings blue in the afternoon and black at 10 and 11? And this... This has got to change... The severe weather crawl.

[C Block 1566]

I’m sorry, but that pee-stained Spirit Airlines vibe looks awful. They should have been forced to use the same colors like everyone else.

[Jase 1046]

6 hours ago, Myron Falwell said:

That runs entirely contrary to the core point of the restructuring, to merge CBS News into the O&Os. Plus WCBS-TV and CBS News have been tied at the hip since the days of Jim Freaking Jensen.

 

The easiest explanation here is that WCBS management utterly and royally botched the rebrand. There is no excuse to keep any references to CBS 2 if the station outside of newscasts rebranded to “CBS New York” anyway. For the network flagship, this is just downright embarrassing.

 

Wouldn’t be surprised if CBS gave KDKA the option to change the color palette to see if it could even be possible (and potentially incentivizing the graphics package as customizable to affiliates). And that’s pretty much it. In a few months, “KDKA-TV News” will be retired in favor of “CBS News Pittsburgh” (which is what it already is referred to in a visual sense).

 

I disagree. It has been well-known for some time that this entire process was going to be a collaborative one in which the legacy (whatever that may be) of each station would be taken into account with some flexibility when it came to graphics, logos, etc... That said, this is exactly what we're seeing.

 

Has this process/rollout been executed perfectly???? No... which is why certain things have been (and likely will continue to be) fixed/tweaked. 

 

I don't think the intent has ever been to make the look/sound of each and every CBS O&O be the same. That would be very unfortunate. 

 

Edited March 24, 2023 by jase

[CircleWXYZ 180]

I believe WWJ-TV had the option of using the entire CBS opening for its newscasts.  I know they have it available, as was shown in the demos.  However, the station opted to go with the shorter version.  Don’t agree with it at all, as they need to show images of Detroit.  I wouldn’t be surprised if that changes in a few months.  

As for who’s next to upgrade, I say it’s either between KYW, WJZ, and WBZ.

[JosiahCubed 280]

KDKA modified the end of the opens so the center of the eye is now the gold and the rest of the eye is white (like the other O&Os with the new graphics).

[Briella 234]

16 hours ago, C Block said:

I’m sorry, but that pee-stained Spirit Airlines vibe looks awful. They should have been forced to use the same colors like everyone else.

But then Pittsburgh peeps couldn't feel special about anything.

[froyo49 230]

TVNT: hates when big corporations suck out the local personalities of their stations with standardization 

 

Also TVNT: hates when big corporations allow their stations to keep their local personalities by making it fit with standardization 

 

Make it make sense

 

Anyway, the site which we apparently cannot name for slightly petty reasons has actual quotes by actual decision makers.

Edited March 24, 2023 by froyo49

[tjt24 312]

22 hours ago, C Block said:

I’m sorry, but that pee-stained Spirit Airlines vibe looks awful. They should have been forced to use the same colors like everyone else.

Oh I agree. There was absolutely nothing wrong with the black bug and ticker. Now it just looks ridiculously awful.

[Jase 1046]

On 3/23/2023 at 4:24 PM, C Block said:

I’m sorry, but that pee-stained Spirit Airlines vibe looks awful. 

Looks even worse on the streaming side. Hopefully someone recognizes this issue and fix it.

 

Edited March 24, 2023 by jase

[nickInRoseville 8]

it looks like KDKA is in breaking news mode 24/7 with the yellow bug/ticker

[mre29 1514]

18 hours ago, nickInRoseville said:

it looks like KDKA is in breaking news mode 24/7 with the yellow bug/ticker

 

Or just breakfast mode. Someone there must really like morning news.

 

[patsx3 17]

The WBZ news at noon while showing a graphic promoting an upcoming interview with Robert Kraft that’s going to air during their 5pm news tonight was sporting the new o&o logo format. CBS News Boston with WBZ in a small box off to the left.

Edited March 27, 2023 by patsx3

[JosiahCubed 280]

Because of false threats of active shooters at schools in the Pittsburgh area, KDKA is in breaking news mode, which means the logo box and the time/temperature/ticker are in red.

Edited March 29, 2023 by JosiahCubed

[CircleWXYZ 180]

On 3/27/2023 at 1:40 PM, patsx3 said:

The WBZ news at noon while showing a graphic promoting an upcoming interview with Robert Kraft that’s going to air during their 5pm news tonight was sporting the new o&o logo format. CBS News Boston with WBZ in a small box off to the left.

This call letter box is what I like.  Makes sense that WBZ is going the same route as KDKA and KPIX.  

[JosiahCubed 280]

21 minutes ago, CircleWXYZ said:

This call letter box is what I like.  Makes sense that WBZ is going the same route as KDKA and KPIX.  

Minus KYW and plus KCAL, it’s beginning a trend with the former Westinghouse stations.

[WCAUTVNBC10 413]

22 minutes ago, JosiahCubed said:

Minus KYW and plus KCAL, it’s beginning a trend with the former Westinghouse stations.

 

I wouldn't be surprised if KYW goes sans box and fully embraces the CBS News Philadelphia brand. Them moving towards the brand even before launching the new graphics and music kinda hints at them going in that direction. I think the Eye-3 logo goes away altogether when they do launch the new look.