Rusty Muck 4362 Posted April 12, 2023 Share Posted April 12, 2023 (edited) 17 hours ago, PhillyWatch said: The CBS Philly Vimeo has posted a few new imaging spots featuring a green theme and the new logo, that along with the fact that tv listings haven't reverted back to using the "Eyewitness News" name this week may point to something imminent (unless the user has actual inside info). @HulkieDand I were spitballing last night over a possibility this usage of Eagles green might be tied to a forthcoming broadcast rights deal of some sort with the team. I can’t think of a single TV station in the entire market that’s ever used the color scheme, nor could she. And to be honest, the O&O graphics will look a lot better with Eagles green and teal as opposed to black-and-gold. 3 hours ago, newsteam13 said: How about bringing back that classic Group W 3 logo? That typeface needed to be retired in 2003 and would be even more obsolete in 2023. Using this weird “3” for what it clearly is — a simple marketing tool for CBS News Philadelphia — is actually not that bad an idea. (“Tune in to CBS News Philadelphia on Channel 3!”) Plus it’s more visually appealing than that ungainly Helvetica “3” KYW-TV has been saddled with for far too long. Edited April 12, 2023 by Rusty Muck 1 Link to comment Share on other sites More sharing options...
PhillyWatch 238 Posted April 12, 2023 Share Posted April 12, 2023 I was thinking the green (IF the gfx actually end up being green) could have at least two meanings- one being the obvious Eagles connotation, harboring the city's affinity for the team, the other being the positive connotation of the term "green" in modern parlance. Also given the sheer size of the 3 in some of the new promos (even though I much prefer it's smaller usage in place of the "box" in the new logo), as has been said- it's definitely a testament to the "channel 3, channel 6, channel 10" mentality of the market. Aside from potential usage in the graphics and maybe on screens in the studio, I doubt the word "three" will be mentioned much, if at all, but for hardcore old-school Philadelphia viewers, just SEEING a three will perhaps help bridge that gap between the outgoing and the incoming. 1 1 Link to comment Share on other sites More sharing options...
Rusty Muck 4362 Posted April 12, 2023 Share Posted April 12, 2023 1 minute ago, PhillyWatch said: I was thinking the green (IF the gfx actually end up being green) could have at least two meanings- one being the obvious Eagles connotation, harboring the city's affinity for the team, the other being the positive connotation of the term "green" in modern parlance. Thing is, I can’t think of a commercial station in the market that has used a color scheme like this. Maybe WCAU in 1995 when they were a lame-duck CBS O&O? I know WIP-FM has that color scheme and blatantly so, being the Eagles radio flagship and all. 5 minutes ago, PhillyWatch said: Also given the sheer size of the 3 in some of the new promos (even though I much prefer it's smaller usage in place of the "box" in the new logo), as has been said- it's definitely a testament to the "channel 3, channel 6, channel 10" mentality of the market. Aside from potential usage in the graphics and maybe on screens in the studio, I doubt the word "three" will be mentioned much, if at all, but for hardcore old-school Philadelphia viewers, just SEEING a three will perhaps help bridge that gap between the outgoing and the incoming. To wit, WPSG has a logo that reads “CW Philly 57” but is identified verbally as “The CW Philly”. This is actually on-brand for them. 2 1 Link to comment Share on other sites More sharing options...
24994J 5443 Posted April 12, 2023 Author Share Posted April 12, 2023 The final product is green, but unfortunately, the 3 is co-branded with the CBS eye in the box, like New York and others. Paired with the black ticker, it's a very handsome look. 3 1 Link to comment Share on other sites More sharing options...
Rusty Muck 4362 Posted April 12, 2023 Share Posted April 12, 2023 (edited) 12 minutes ago, 24994J said: The final product is green, but unfortunately, the 3 is co-branded with the CBS eye in the box, like New York and others. Paired with the black ticker, it's a very handsome look. If you had to choose between the old Helvetica 3 (with the double CBS eye, no less) and this 3, which would you go with? I would go with the new 3 three 10 times out of 10. Edited April 12, 2023 by Rusty Muck 1 Link to comment Share on other sites More sharing options...
PhillyWatch 238 Posted April 12, 2023 Share Posted April 12, 2023 1 hour ago, Rusty Muck said: Thing is, I can’t think of a commercial station in the market that has used a color scheme like this. Maybe WCAU in 1995 when they were a lame-duck CBS O&O? WPSG did have graphics that leaned neon green for their "Wake Up News" show after the switch from UPN to the CW 2 Link to comment Share on other sites More sharing options...
24994J 5443 Posted April 12, 2023 Author Share Posted April 12, 2023 1 hour ago, Rusty Muck said: If you had to choose between the old Helvetica 3 (with the double CBS eye, no less) and this 3, which would you go with? I would go with the new 3 three 10 times out of 10. New 3, for sure, with no CBS eye attached during the news. The flair of the new numeral is lost when at such a small scale, in the box, with the eye. 4 Link to comment Share on other sites More sharing options...
SFTV 509 Posted April 12, 2023 Share Posted April 12, 2023 KPIX updated the weather graphics as of this morning. Link to comment Share on other sites More sharing options...
mrschimpf 2237 Posted April 12, 2023 Share Posted April 12, 2023 10 hours ago, PhillyWatch said: WPSG did have graphics that leaned neon green for their "Wake Up News" show after the switch from UPN to the CW I still don't understand the green choice so long ago, it was such an awful color choice both for branding and accents. 1 Link to comment Share on other sites More sharing options...
GodfreyGR 568 Posted April 12, 2023 Share Posted April 12, 2023 (edited) WCCO has to be flipping today... Facebook page has been rebranded from "WCCO-TV | CBS Minnesota" to "WCCO News & CBS Minnesota". No logos changed on the socials yet... Addendum: No way this played into any launch date whatsoever... But WCCO is on virtual channel 4, and the satellite they kept, KCCW (Walker, MN) is on virtual channel 12... Today is 4/12... Edited April 12, 2023 by GodfreyGR 1 Link to comment Share on other sites More sharing options...
WCAUTVNBC10 410 Posted April 12, 2023 Share Posted April 12, 2023 Nothing on KYW at noon. Btw is that Ukee voicing the opens now? Link to comment Share on other sites More sharing options...
LiveFromDelaware 7 Posted April 12, 2023 Share Posted April 12, 2023 Yes, it is Ukee voicing the opens. Seems to have been a relatively recent change... Link to comment Share on other sites More sharing options...
Rusty Muck 4362 Posted April 12, 2023 Share Posted April 12, 2023 27 minutes ago, WCAUTVNBC10 said: Nothing on KYW at noon. Btw is that Ukee voicing the opens now? Yup, Ukee took over for Brian Lee voicing the opens a few weeks ago. 1 Link to comment Share on other sites More sharing options...
WCAUTVNBC10 410 Posted April 12, 2023 Share Posted April 12, 2023 29 minutes ago, Rusty Muck said: Yup, Ukee took over for Brian Lee voicing the opens a few weeks ago. That's awesome. He has a really good narration voice. 2 Link to comment Share on other sites More sharing options...
Rusty Muck 4362 Posted April 12, 2023 Share Posted April 12, 2023 (edited) 12 hours ago, 24994J said: New 3, for sure, with no CBS eye attached during the news. The flair of the new numeral is lost when at such a small scale, in the box, with the eye. Having seen the demo, I actually give it a 9.5 out of 10, if it was JUST the 3 with no eye in that box, it’d be a runaway 10/10 and the best execution of the package yet. In fact, it already is better than KCAL Edited April 12, 2023 by Rusty Muck 3 Link to comment Share on other sites More sharing options...
Rusty Muck 4362 Posted April 12, 2023 Share Posted April 12, 2023 1 hour ago, WCAUTVNBC10 said: That's awesome. He has a really good narration voice. KYW is doing everything they can to make Ukee Their Franchise(tm). He’s living proof that good guys DO finish first. 8 Link to comment Share on other sites More sharing options...
WCAUTVNBC10 410 Posted April 12, 2023 Share Posted April 12, 2023 (edited) KYW has the new logo live on the website. With UEFA on OTA til 5, the 4PM will be streamed on the website. Annnnd KYW is live...for a breaking news cut-in. They will be live at 5PM. Edited April 12, 2023 by WCAUTVNBC10 Link to comment Share on other sites More sharing options...
phillynewslover 130 Posted April 12, 2023 Share Posted April 12, 2023 No 4pm show on streaming. I guess they're waiting until 5 when they're on TV. Link to comment Share on other sites More sharing options...
Georgie56 3192 Posted April 12, 2023 Share Posted April 12, 2023 Link to comment Share on other sites More sharing options...
Rusty Muck 4362 Posted April 12, 2023 Share Posted April 12, 2023 (edited) A breaking news stinger ran at 4pm with the new look (didn’t mean to post within seconds of you @Georgie56) Edited April 12, 2023 by Rusty Muck 1 Link to comment Share on other sites More sharing options...
WCAUTVNBC10 410 Posted April 12, 2023 Share Posted April 12, 2023 (edited) The more I see it, if they had to insist on the box, I would have preferred the 3 by itself sans Eye. Also on their choice of color scheme, I think they picked Midnight Green 1; cause Eagles and 2; mainly to differentiate themselves from the other stations in town. Everyone else uses some combination of blue and white as the primary colors of their graphics. KYW would at least be separating themselves in that regard by going with Eagles colors. Edited April 12, 2023 by WCAUTVNBC10 1 4 Link to comment Share on other sites More sharing options...
carolinanews4 347 Posted April 12, 2023 Share Posted April 12, 2023 Broadcasting & Cable has more on the changes at KYW. Their new branding is "Finding Heart in Every Beat" which is certainly unique. https://www.nexttv.com/news/kyw-philadelphia-scraps-eyewitness-news-for-new-branding 7 1 Link to comment Share on other sites More sharing options...
MichiganNewsGraphicsJunkie 844 Posted April 12, 2023 Share Posted April 12, 2023 the CBS eye and the 3 together seem awful small in the box... 1 Link to comment Share on other sites More sharing options...
Jase 923 Posted April 12, 2023 Share Posted April 12, 2023 (edited) Really like the green… Edited April 12, 2023 by jase 2 1 Link to comment Share on other sites More sharing options...
WCAUTVNBC10 410 Posted April 12, 2023 Share Posted April 12, 2023 The Philly Inquirer also has a nice write up on the rebrand: https://www.inquirer.com/entertainment/tv/eyewitness-news-cbs-philadelphia-rebrand-20230412.html?outputType=amp The statements from the GM in both articles does have me doubting what others have claimed is the end of local identities at CBS Local. Just going by what all the GMs and the head of the division have all said, their goal is basically to merge the CBS News brand with the local fabric of each station with each station going about it the way it fits their market. Flame away if you disagree. I don't care. Lol 2 minutes ago, jase said: Really like the green… Everything looks great but fail on that dated skyline image. Also they're using the new Next Weather gfx. 2 1 Link to comment Share on other sites More sharing options...
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