Georgie56 3303 Posted January 18, 2022 Share Posted January 18, 2022 (edited) With KTVT, WJZ, WBBM, and now KCNC all switching to First Alert Weather, I have cause to believe that this is a groupwide mandate (with the exceptions of Los Angeles, Philadelphia, Boston, and Miami). Edited January 18, 2022 by Georgie56 1 2 Link to comment https://localnewstalk.net/topic/18689-cbs-oos-adopting-first-alert-weather-branding/ Share on other sites More sharing options...
ABC 7 Denver 1714 Posted January 18, 2022 Share Posted January 18, 2022 18 minutes ago, Georgie56 said: With KTVT, WJZ, WBBM, and now KCNC all switching to First Alert Weather, I have cause to believe that this is a groupwide mandate (with the exceptions of Los Angeles, Philadelphia, Boston, and Miami). Some moronic consultant came up with this. 3 2 Link to comment https://localnewstalk.net/topic/18689-cbs-oos-adopting-first-alert-weather-branding/#findComment-269101 Share on other sites More sharing options...
TheSpeedKing 266 Posted January 18, 2022 Share Posted January 18, 2022 6 minutes ago, ABC 7 Denver said: Some moronic consultant came up with this. Raycom's First Alert News was a big hit. Now we have First Alert Weather to match! 1 Link to comment https://localnewstalk.net/topic/18689-cbs-oos-adopting-first-alert-weather-branding/#findComment-269102 Share on other sites More sharing options...
who?cares 254 Posted January 18, 2022 Share Posted January 18, 2022 24 minutes ago, ABC 7 Denver said: Some moronic consultant came up with this. SmithGeiger. Link to comment https://localnewstalk.net/topic/18689-cbs-oos-adopting-first-alert-weather-branding/#findComment-269103 Share on other sites More sharing options...
ABC 7 Denver 1714 Posted January 18, 2022 Share Posted January 18, 2022 2 minutes ago, who?cares said: SmithGeiger. You know the one. HATE THEM. 1 Link to comment https://localnewstalk.net/topic/18689-cbs-oos-adopting-first-alert-weather-branding/#findComment-269105 Share on other sites More sharing options...
GodfreyGR 652 Posted January 18, 2022 Share Posted January 18, 2022 I have a hard time seeing WCCO adopting this. They've been "WCCO Weather" since 2005-ish. and overall, the Minneapolis-St. Paul market has avoided these kind of brandings. KSTP is "Minnesota's Weather Authority" but everyone else is *station name* weather. No one even takes the WeatherRate bait. 2 Link to comment https://localnewstalk.net/topic/18689-cbs-oos-adopting-first-alert-weather-branding/#findComment-269106 Share on other sites More sharing options...
tjt24 313 Posted January 18, 2022 Share Posted January 18, 2022 44 minutes ago, GodfreyGR said: I have a hard time seeing WCCO adopting this. They've been "WCCO Weather" since 2005-ish. I have the same feeling about KDKA. I wouldn't be surprised if they do adopt this brand honestly, but I'm not sure how it would look or sound. They've been branded as either KDKA Weather or KDKA Local Weather since at least 05 or 06, and while the branding is simple, I've always felt like they needed a stronger branding for weather. And I don't know if First Alert Weather is the right brand for KD. 49 minutes ago, GodfreyGR said: No one even takes the WeatherRate bait. I thought the same thing about the Pittsburgh stations, but WTAE took the bait sometime last year. I'm not sure when exactly. 2 Link to comment https://localnewstalk.net/topic/18689-cbs-oos-adopting-first-alert-weather-branding/#findComment-269109 Share on other sites More sharing options...
ABC 7 Denver 1714 Posted January 19, 2022 Share Posted January 19, 2022 3 hours ago, GodfreyGR said: I have a hard time seeing WCCO adopting this. They've been "WCCO Weather" since 2005-ish. and overall, the Minneapolis-St. Paul market has avoided these kind of brandings. KSTP is "Minnesota's Weather Authority" but everyone else is *station name* weather. No one even takes the WeatherRate bait. Let's be honest, it's WeatheBait. Let's call it what it is. 2 1 1 1 Link to comment https://localnewstalk.net/topic/18689-cbs-oos-adopting-first-alert-weather-branding/#findComment-269123 Share on other sites More sharing options...
GodfreyGR 652 Posted January 19, 2022 Share Posted January 19, 2022 3 hours ago, tjt24 said: but I'm not sure how it would look or sound I don't know nearly as much about the Pitt market as you do, but it seems similar enough to the point where corporate mandates often get bucked... And as long as they have the ratings to back up noncompliance, CBS would be dumb to make them fall in line. Although for WCCO, I never understood why they dumped "4 Warn Storm Team", it was a good play on the channel number (and an answer to KSTP's "SkyMax5") 1 1 1 Link to comment https://localnewstalk.net/topic/18689-cbs-oos-adopting-first-alert-weather-branding/#findComment-269124 Share on other sites More sharing options...
ABC 7 Denver 1714 Posted January 19, 2022 Share Posted January 19, 2022 Link to comment https://localnewstalk.net/topic/18689-cbs-oos-adopting-first-alert-weather-branding/#findComment-269126 Share on other sites More sharing options...
GodfreyGR 652 Posted January 19, 2022 Share Posted January 19, 2022 46 minutes ago, ABC 7 Denver said: Imitation is the most sincere form of flattery? Whats next? KCNC gets a clone of Lisa Hidalgo? Link to comment https://localnewstalk.net/topic/18689-cbs-oos-adopting-first-alert-weather-branding/#findComment-269129 Share on other sites More sharing options...
ABC 7 Denver 1714 Posted January 19, 2022 Share Posted January 19, 2022 1 hour ago, GodfreyGR said: Imitation is the most sincere form of flattery? Whats next? KCNC gets a clone of Lisa Hidalgo? Don't forget KDVR/KWGN: Oh, and KMGH "stole" it from a station in Texas. Link to comment https://localnewstalk.net/topic/18689-cbs-oos-adopting-first-alert-weather-branding/#findComment-269137 Share on other sites More sharing options...
susquvalleywgal 517 Posted January 19, 2022 Share Posted January 19, 2022 I would be perfectly okay with NBC10 Philadelphia getting EARTHWATCH Weather back and CBS3 Philly getting First Alert Weather. -- Matt 1 Link to comment https://localnewstalk.net/topic/18689-cbs-oos-adopting-first-alert-weather-branding/#findComment-269161 Share on other sites More sharing options...
Spintech33 126 Posted January 19, 2022 Share Posted January 19, 2022 Which consultant thought it was great to rip off some of the NBC O&O's First Alert Weather SMH. 2 Link to comment https://localnewstalk.net/topic/18689-cbs-oos-adopting-first-alert-weather-branding/#findComment-269162 Share on other sites More sharing options...
GodfreyGR 652 Posted January 19, 2022 Share Posted January 19, 2022 39 minutes ago, Spintech33 said: Which consultant thought it was great to rip off some of the NBC O&O's First Alert Weather SMH. Same folks who tell stations to brand every fire/crash/disturbance as Breaking News. Can move this thought to speculation or breakroom to keep some people happy, but when's the last time a consultant had an original idea? 1 Link to comment https://localnewstalk.net/topic/18689-cbs-oos-adopting-first-alert-weather-branding/#findComment-269163 Share on other sites More sharing options...
ABC 7 Denver 1714 Posted January 20, 2022 Share Posted January 20, 2022 (edited) 15 hours ago, Spintech33 said: Which consultant thought it was great to rip off some of the NBC O&O's First Alert Weather SMH. Actually, that's a SmithGeiger decision as well. Edited January 20, 2022 by ABC 7 Denver 1 Link to comment https://localnewstalk.net/topic/18689-cbs-oos-adopting-first-alert-weather-branding/#findComment-269176 Share on other sites More sharing options...
panewswatcher69 28 Posted January 22, 2022 Share Posted January 22, 2022 On Monday, January 17th, 2022, KDKA Pittsburgh debuted a new floor to ceiling Giant Weather Wall. 2 Link to comment https://localnewstalk.net/topic/18689-cbs-oos-adopting-first-alert-weather-branding/#findComment-269358 Share on other sites More sharing options...
Georgie56 3303 Posted January 24, 2022 Author Share Posted January 24, 2022 WCBS has joined the party. 1 1 Link to comment https://localnewstalk.net/topic/18689-cbs-oos-adopting-first-alert-weather-branding/#findComment-269447 Share on other sites More sharing options...
tjt24 313 Posted January 24, 2022 Share Posted January 24, 2022 (edited) On 1/22/2022 at 12:24 AM, panewswatcher69 said: On Monday, January 17th, 2022, KDKA Pittsburgh debuted a new floor to ceiling Giant Weather Wall. They actually debuted it during their winter storm coverage the night before, but it is a nice addition to the set. It's right next to the weather center where a touchscreen monitor once was. Edited January 24, 2022 by tjt24 1 Link to comment https://localnewstalk.net/topic/18689-cbs-oos-adopting-first-alert-weather-branding/#findComment-269459 Share on other sites More sharing options...
Kenneth Kissel 281 Posted January 26, 2022 Share Posted January 26, 2022 On 1/22/2022 at 12:24 AM, panewswatcher69 said: On Monday, January 17th, 2022, KDKA Pittsburgh debuted a new floor to ceiling Giant Weather Wall. Here it is in action. 1 Link to comment https://localnewstalk.net/topic/18689-cbs-oos-adopting-first-alert-weather-branding/#findComment-269602 Share on other sites More sharing options...
qunewsguy 377 Posted January 27, 2022 Share Posted January 27, 2022 Man that's a super slow camera move going on there. I'm not sure I've ever seen a 3-minute truck/pan like that before LOL 2 Link to comment https://localnewstalk.net/topic/18689-cbs-oos-adopting-first-alert-weather-branding/#findComment-269606 Share on other sites More sharing options...
east-tx-tv 121 Posted January 27, 2022 Share Posted January 27, 2022 On 1/18/2022 at 3:15 PM, Georgie56 said: With KTVT, WJZ, WBBM, and now KCNC all switching to First Alert Weather, I have cause to believe that this is a groupwide mandate (with the exceptions of Los Angeles, Philadelphia, Boston, and Miami). Finally an end to the dueling "weather experts" thing between KTVT ("Texas weather experts") and KXAS ("weather experts"). 1 Link to comment https://localnewstalk.net/topic/18689-cbs-oos-adopting-first-alert-weather-branding/#findComment-269621 Share on other sites More sharing options...
SFTV 526 Posted January 27, 2022 Share Posted January 27, 2022 KPIX adopted the new motto https://youtu.be/D8J_lZDQNGs 1 Link to comment https://localnewstalk.net/topic/18689-cbs-oos-adopting-first-alert-weather-branding/#findComment-269622 Share on other sites More sharing options...
appleachian 131 Posted January 31, 2022 Share Posted January 31, 2022 (edited) Gray holds a trademark on the “First Alert Weather” branding. It was Raycom’s brand and Gray inherited it and that’s why so many Gray stations have switched to using it. I can’t think of a Gray/CBS overlap market but CBS must be paying Gray for this privilege. https://trademarks.justia.com/789/44/first-alert-78944371.html Edited January 31, 2022 by appleachian 1 Link to comment https://localnewstalk.net/topic/18689-cbs-oos-adopting-first-alert-weather-branding/#findComment-269733 Share on other sites More sharing options...
ThunderJay27 45 Posted January 31, 2022 Share Posted January 31, 2022 On 1/18/2022 at 5:45 PM, GodfreyGR said: I have a hard time seeing WCCO adopting this. They've been "WCCO Weather" since 2005-ish. and overall, the Minneapolis-St. Paul market has avoided these kind of brandings. KSTP is "Minnesota's Weather Authority" but everyone else is *station name* weather. No one even takes the WeatherRate bait. Just for understanding purposes, why has the Minn/St. Paul market avoided using these kind of brandings? 1 Link to comment https://localnewstalk.net/topic/18689-cbs-oos-adopting-first-alert-weather-branding/#findComment-269770 Share on other sites More sharing options...
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