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New set for Today Show


jtgh922

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- I have to admit that the use of orange was a bit excessive but I think they really wanted it to be different from their old set that was for the most part, white.

 

For the most part? It WAS white! Hell, white and blue. Actually I just realized this. Did anyone else notice that Today when from a blue and white set with orange graphics, to essentially an orange set with blue and white graphics?
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LA based Ferroconcrete designed the new logo. Here's their case study as well as some animations.

 

I don't really like how the logo animates. It's too jerky and is acting as if it's trying to play catch up, however it is unique. I still would prefer it if the rings came in outside first rather than inside first.

They were doing Breaking News cut-ins from 1A, so they had to go upstairs.

Live edition for the west coast. Seems like something went wrong with the voiceover on the east coast broadcast as well.

 

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I think the set is overall just ok. I'm not loving it but it isn't too bad bad. The desk is pretty plain and boring and the orange room looks way too cramped and cheap. Also, the light reflection and shadows on the anchor desk are terribly distracting.

 

Live edition for the west coast. Seems like something went wrong with the voiceover on the east coast broadcast as well.

 

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I think the set is overall just ok. I'm not loving it but it isn't too bad bad. The desk is pretty plain and boring and the orange room looks way too cramped and cheap. Also, the light reflection and shadows on the anchor desk are terribly distracting.

 

 

A couple notes: Yes, the desk is surprising plain, almost an afterthought. From the outside, looking in, the Orange room looks like it's good sized, but on premiere day when all three in NY plus Carson were in there with the producers it was a very tight fit with a very low ceiling. Claustrophobia inducing.

 

The one element I absolutely without question hate is the fake "window" stage left with the birds-eye camera view of Rockefeller Center. It's out of place, way out of place. Studio 1A has been there since, what, the mid 90s? Do they think they're fooling anyone with that oddball ("look at the view we have have!") view?

 

Finally, and I realize this was a new live hour for the west coast (but I also noticed it during the first hour fed to CT Monday) but the crowds outside 1A are noticeably smaller than in years past. Are they purposefully keeping some of the crowd sequestered away from the windows so as to lessen distraction on the anchors with the new desk set-up? Or is the smaller crowd a proxy for the drop in overall viewership?

 

edited to add: having watched the postings of both the east coast and west coast feeds, I think they re-used the jib shot zoom from the plaza to the studio windows then jumped to the steady cam in the studio. The lighting is the same (was it pre-recorded for the east coast to?) and the "crowd" has the same shirts in both shots.

 

Still, the question remains: are the plaza crowds smaller than in years past?

I saw it and it wasn't how they put it. Al basically ask for it and it took her so much just to give in to the "peer pressure." She was nice but I would have told them stop asking me questions about Miley. "Today" has been the most vocal about it and seem like they can't let it go. It's like if you didn't see it, we are going to tell you about it everyday so all of America will know Miley twerked on stage and we are so offended by it and want everyone else to be so obsessed with it as well.

 

Just curious, isn't Hawaii even further back than the west coast in terms of time? What do they do for their morning shows, just air the west coast version at a later time or broadcast it live?

 

All they'll do is replay what was aired (including sometimes updated portions) from the West Coast feed. If nothing was updated for the west coast, then the full east coast version gets aired. The networks don't do a special Hawaii version. If they had to do that, those folks would end up being there dead in the afternoon in NYC. If any news is breaking so serious, the networks would otherwise break into the taped morning show and do a Live Special Report.

 

And just to let everyone know, Hawaii is 5 hours earlier than the ET during the winter months (6 hours during DST, Hawaii doesn't observe DST).

 

What I do notice on the west coast feed on GMA, they do have a stock ticker on the top of the time/temp bug. I wonder do that stock ticker be updated when GMA airs on KITV?

edited to add: having watched the postings of both the east coast and west coast feeds, I think they re-used the jib shot zoom from the plaza to the studio windows then jumped to the steady cam in the studio. The lighting is the same (was it pre-recorded for the east coast to?) and the "crowd" has the same shirts in both shots.

Watch Al's hands in the jib shot and then the steadicam shot, and it's clear as day the jib shot was recycled from earlier.

 

Just watched the west coast version, and I cannot begin to tell you how much it bothers me that their "chit chat" was exactly the same! Did anyone notice? "New set smell" smh.. it was dumb the first time, savannah

 

...and the "America's living room" remark from Roker.

 

I love this angle they were trying out this morning.. Especially the video thing across the side and the top, reminds me of NBC Nightly news set during Tom Brokaws time where the date was above Brokaw

 

I agree. That vertical video wall thing in the middle should just be used for graphics though. The illusion they're trying to create of a continuous window in the corner has never worked right. Its so distracting to watch it and see things twice (ex: the car in the picture above driving from 2 angles). I say just throw up a graphic loop and it'd be so much better.

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