Scripps - General Discussion

[MichiganNewsGraphicsJunkie 748]

9 hours ago, ns8401 said:

Well… they got some nifty new preview graphics in a light blue color:

Also a new background for use in a multiple person box, not sure how well it shows up but it’s using some of the same light blue color. They’ve had the blue on their jackets for years now. It’s about the same shade that Honda uses for its commercials. Lower Thirds are the same. 

 

Sports sponsorship bumper showing new sports logo:

 

11pm Open complete with some actual movement with the logo:

7 News Detroit Sponsorship Bumper:

 

What's with the Hearst-like rip off diagrid L3's for their 11pm bumpers??

[mer764KCTV5 13]

57 minutes ago, MichiganNewsGraphicsJunkie said:

What's with the Hearst-like rip off diagrid L3's for their 11pm bumpers??

Hearst-lite. 

[tyrannical bastard 3458]

In the scheme of things, losing a heritage brand to a corporate one these days is just another letdown of what local TV has become.   And Scripps' rollout of stripped-down playlists of packages masquerading as newscasts take even more out of it.

 

I dont know what Scripps has up their sleeve for their soon-to-be independents, but from what they've been putting out, it's a far cry from ever being able to be a dominant player in TV.

[mrschimpf 2058]

On 4/19/2024 at 8:35 PM, Rusty Muck said:

Why? Because they are dropping a name that hasn't really meant anything since Bill Bonds got fired 30 years ago?

 

Good lord, this fandom is so unbelievably out of touch with reality.

I don't mind the "7 News" branding at all; direct and to the point, though the 'Detroit' suffix just adds clumsiness to the branding just because all the other stations in the market append 'Detroit' to their branding. Nobody is thinking it's a Southfield station despite it being based there. And 'Action', at least for Detroit, is long out of date for a station that sticks to the studio or grabs either pool feeds, municipal-provided video, or freelance video from 'Hank's Discount Detroit Crime and Traffic Videos'.

 

'7' and '7 News' is simple, and this reminds me of WTMJ under Scripps deciding to add on 'News' to their news branding (i.e. the clumsy 'TMJ4 News Today') because some out-of-town researcher found the one guy who thought 'TMJ4 Live at 10' wasn't a news broadcast and needed it literally spelled out in the title. It's just a pointless 'crouton' word that adds word salad to intros; leave 'Detroit' for the ID small type or for the slogan instead.

Edited April 23 by mrschimpf

[mer764KCTV5 13]

3 hours ago, tyrannical bastard said:

In the scheme of things, losing a heritage brand to a corporate one these days is just another letdown of what local TV has become.   And Scripps' rollout of stripped-down playlists of packages masquerading as newscasts take even more out of it.

 

I dont know what Scripps has up their sleeve for their soon-to-be independents, but from what they've been putting out, it's a far cry from ever being able to be a dominant player in TV.

Thank God that mostly (See KSHB) didn't happen in Kansas City. 

 

1 hour ago, mrschimpf said:

'7' and '7 News' is simple, and this reminds me of WTMJ under Scripps deciding to add on 'News' to their news branding (i.e. the clumsy 'TMJ4 News Today') because some out-of-town researcher found the one guy who thought 'TMJ4 Live at 10' wasn't a news broadcast and needed it literally spelled out in the title. It's just a pointless 'crouton' word that adds word salad to intros; leave 'Detroit' for the ID small type or for the slogan instead.

Yea, I agree. They could call it 7 News. I mean, come on, it's an DETROIT station. 

[The Frog 393]

Scripps is looking to sell Bounce TV.

[JCB4TV 331]

KSTU/KUPX will be the TV home of the Utah Hockey Team, the former Coyotes.

[SonofGod1257 0]

Something's telling me that KILM Channel 64 in Los Angeles, California is going to turn Bounce TV affiliate into an Independent station to air Syndicated Programming what KDOC-TV showed, live local news, live local sports and live local events there's a chance for the Los Angeles Market to bring back Independent station but it's got to be KILM Channel 64 owned by Scripps that's what something's been telling me

 

 

 

 

Scripps is looking to sell Bounce TV.

 

https://localnewstalk.net/topic/13768-scripps-general-discussion/?do=findComment&comment=296724

[Megatron81 181]

I wonder if Scripps finds a buyer for Bounce if Bounce will be leaving their subchannels for good or if they will keep it. WXMI Fox17 has Bounce on DT3 wish they kept Court TV on DT3 put Bounce on WZPX DT's in my opinion. Bounce was on Wood TV DT2 from 2013 to 2021 as LIN TV, Media General, & Nexstar aired the Scripps diginets before they bought Fox17 in the Nexstar & Tribune merger in 2019.