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CBS Sports debuts new logo


swillh2k2

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Posted

Is it perhaps a little uninspired? Probably. However, I found their last look to be very dated by the 4th quarter of Super Bowl XLVII, so anything a little more modern and different is welcomed.

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Posted
To me it sorta looks like the original CBS SPORTS 'Ticket' Logo

 

I was thinking the same thing (and said as much on a couple of other sites).

Posted
Is it perhaps a little uninspired? Probably.

 

"Uninspired" describes pretty much everything CBS has done for their network news graphics for the past decade at least. It's not surprising that the network that thought

was network quality would adopt something plain and relatively boring for their sports division.

 

Not to say I don't like it... I think it's a very well done design. But it's bland enough it doesn't really stick out when out up against other sports network graphics packages.

Posted
"Uninspired" describes pretty much everything CBS has done for their network news graphics for the past decade at least. It's not surprising that the network that thought
was network quality would adopt something plain and relatively boring for their sports division.

 

Not to say I don't like it... I think it's a very well done design. But it's bland enough it doesn't really stick out when out up against other sports network graphics packages.

I think they are just taking the safe route - as they do with almost everything they touch.
Posted

Yuck. Very bland to say the least. Looks like they took some design cue's from FOX Sports' graphics...

Posted

Blue gradient graphic with an uninspiring DIN fonttype. Sports divisions are really nailing the 'modern design' thing to home. >_>

 

Another thing, Sinclair is that you?

Posted
Blue gradient graphic with an uninspiring DIN fonttype. Sports divisions are really nailing the 'modern design' thing to home. >_>

 

Another thing, Sinclair is that you?

 

I think NBC Sports nailed it in their current look. Frank is a great font for broadcast and the matte elements of the package as well as their animations are subtle and easy on the eyes and don't take away from their purpose of conveying information.

Posted

In three words:

Basic. Blue. Boring.

 

Although I kinda change my mind a bit on the logo. I now agree with those who say it's an improvement, especially when looking at the CBSSN logo. The placement somehow gives off a positive reaction in me.

Posted

Got a glimpse of the new graphics at 11 a.m. during a The Super Bowl Today Update. And I think every half hour until live coverage starts at 2.

 

Reminds me a lot of Fox Sports' look. Unoriginal.

Posted

Looks like a cross between ESPN's boxy look and Fox's colorfulness.

 

With a side of CBC's old graphics (well, old as in, before they randomly changed the fonts to light Gotham and gold instead of blue)

Posted
Got a glimpse of the new graphics at 11 a.m. during a The Super Bowl Today Update. And I think every half hour until live coverage starts at 2.

 

They also did those updates in their last Super Bowl, XLVII.

 

Also, I wouldn't be surprised if we see these graphics on college basketball and golf next weekend.

Posted
Watching The Super Bowl Today. Not only are we getting new graphics, we also get a remix of Posthumous Zone.

 

I noticed that too. Not sure what I think of it yet.

Posted

I wouldn't be surprised if it's specific to either the Super Bowl/playoffs, the NFL Today pregame, or maybe both.

Posted
I wouldn't be surprised if it's specific to either the Super Bowl/playoffs, the NFL Today pregame, or maybe both.

 

I guess they're still using the old cuts too because they just used one coming back from a commercial break.

Posted
The new theme is exclusive to Super Bowl 50 only. The remix was by a local Bay Area composer, supposedly.

 

Carlos Santana. Yes, that Carlos Santana.

Posted

Looks like we're doing the top-right bug like Fox and NBC too. (presumably it'll be that CBS NFL logo in regular season, but it's the eye/SB50 logo one from earlier)

 

I'm beginning to project a top-left scoreboard, or maybe even bottom-left (could a bottom-left scoreboard work for football? It didn't look too bad for baseball

 

Overall, although it seems to rip pages from Fox, ESPN, and Gannett, the entire scheme as a whole has a very geometric feel

Posted

It also reminds me of ESPN's scorebar, since its at the bottom. For decades I believe, CBS' scorebar was always at the top. Now... the bottom.

Posted

I hate how we have two CBS eyes on screen. Same way I hate NBC's current NFL package with its two peacocks. You only need the logo in one place.

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