news89 468 Posted September 26, 2016 Share Posted September 26, 2016 Ahh TV5, wait WEWS. Is about ready to rebrand maybe today. Facebook and Twitter logos have been updated. Management went all out for a new logo. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/ Share on other sites More sharing options...
Rusty Muck 4379 Posted September 26, 2016 Share Posted September 26, 2016 news89 isn't joking. THIS... ...is the new "News 5 Cleveland" logo. Excuse me for a minute... Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/#findComment-160290 Share on other sites More sharing options...
ns8401 945 Posted September 26, 2016 Share Posted September 26, 2016 Kind of bad 70's or 80's pancake flat look there... Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/#findComment-160292 Share on other sites More sharing options...
Action Newsroom 1288 Posted September 26, 2016 Share Posted September 26, 2016 All I can say is...thank God Channel 5 UK changed it's logo already, or else a lawsuit would've went to Cleveland immediately. Despite this, it still looks like trash. The old logo is timeless and shouldn't have been replaced in the first place. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/#findComment-160293 Share on other sites More sharing options...
Rusty Muck 4379 Posted September 26, 2016 Share Posted September 26, 2016 All I can say is...thank God Channel 5 UK changed it's logo already, or else a lawsuit would've went to Cleveland immediately. Despite this, it still looks like trash. The old logo is timeless and shouldn't have been replaced in the first place. It looks like a knockoff of the Citadel-era WOI/5 logo. I couldn't help but laugh when I first saw this. Dorothy Fuldheim ought to be crawling out of her grave and head to the station to kick senior management in the butt. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/#findComment-160294 Share on other sites More sharing options...
news89 468 Posted September 26, 2016 Author Share Posted September 26, 2016 It's official at TV5 Eyewitness News. Wait News5 is alive. This logo was updated in the past hour compared to the first one I posted. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/#findComment-160299 Share on other sites More sharing options...
Action Newsroom 1288 Posted September 26, 2016 Share Posted September 26, 2016 It looks like a knockoff of the Citadel-era WOI/5 logo. I couldn't help but laugh when I first saw this. Dorothy Fuldheim ought to be crawling out of her grave and head to the station to kick senior management in the butt. Oh yeah, true that. And you (and Jim) reminded me... if they were both owned by ABC, we wouldn't be having a problem right now. (Although the Alphabet logo in the TV5 logo is a bit too big for serviceable use.) Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/#findComment-160300 Share on other sites More sharing options...
CircleSeven 1956 Posted September 26, 2016 Share Posted September 26, 2016 It's official at TV5 Eyewitness News. Wait News5 is alive. This logo was updated in the past hour compared to the first one I posted. That is fucked up. They could've kept the 2007 logo. You catch these kinds of logos in smaller markets. Whoever thought about bringing this logo to life should be fired. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/#findComment-160301 Share on other sites More sharing options...
24994J 5589 Posted September 26, 2016 Share Posted September 26, 2016 Still not as bad as this... Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/#findComment-160302 Share on other sites More sharing options...
NewsMaster 226 Posted September 26, 2016 Share Posted September 26, 2016 Still not as bad as this... Disagree completely. That logo (and the one that came after that one) is SO much better than this crap. Even I can make a better logo. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/#findComment-160303 Share on other sites More sharing options...
Rusty Muck 4379 Posted September 26, 2016 Share Posted September 26, 2016 Disagree completely. That logo (and the one that came after that one) is SO much better than this crap. Even I can make a better logo. Use the WPTV logo (with the NBC peacock swapped out) already. It wouldn't take them two minutes to do so. I really want to know what design firm was hired to create this, and for how much. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/#findComment-160304 Share on other sites More sharing options...
nathannah 2466 Posted September 26, 2016 Share Posted September 26, 2016 At least go with ABC Modern to line up with the logo or add some gloss. This is just all kinds of blah, like a Wyoming NBC affiliate circa 1978 switched to ABC and needed to cover up the 'trapezoid N' CTV simsub-style. Hopefully the on-air use is much better, but as-is it's very dull. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/#findComment-160305 Share on other sites More sharing options...
channel2 981 Posted September 26, 2016 Share Posted September 26, 2016 Kind of bad 70's or 80's pancake flat look there... "Pancake flat" is the prevailing aesthetic of the moment, and this is keeping with that. There is no creativity in this logo. No interesting flair like the old Circle 5 had or anything. The introduction of computers into the design world seems to have really done a number on local TV design, because broadcasters only want cheap, fast design, nothing memorable. (The 1998 "NewsChannel 5" logo demonstrates that too!) Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/#findComment-160306 Share on other sites More sharing options...
news89 468 Posted September 26, 2016 Author Share Posted September 26, 2016 Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/#findComment-160307 Share on other sites More sharing options...
news89 468 Posted September 26, 2016 Author Share Posted September 26, 2016 Use the WPTV logo (with the NBC peacock swapped out) already. It wouldn't take them two minutes to do so. I really want to know what design firm was hired to create this, and for how much. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/#findComment-160308 Share on other sites More sharing options...
TexasTVNews 1378 Posted September 26, 2016 Share Posted September 26, 2016 Ahh TV5, wait WEWS. Is about ready to rebrand maybe today. Facebook and Twitter logos have been updated. Management went all out for a new logo.[ATTACH=full]3350[/ATTACH] Tell me this isn't WEWS new logo they got from Des Moines WOI-TV? Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/#findComment-160309 Share on other sites More sharing options...
news89 468 Posted September 26, 2016 Author Share Posted September 26, 2016 Tell me this isn't WEWS new logo they got from Des Moines WOI-TV? Yes, this logo you see is live and on air. Complete with new durtans on parts of the set. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/#findComment-160310 Share on other sites More sharing options...
MichiganNewsGraphicsJunkie 929 Posted September 26, 2016 Share Posted September 26, 2016 Another case of a kindergartner being asked to make a logo in Microsoft Paint... Absolute garbage. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/#findComment-160311 Share on other sites More sharing options...
news89 468 Posted September 26, 2016 Author Share Posted September 26, 2016 Another case of a kindergartner being asked to make a logo in Microsoft Paint... Absolute garbage. It's looks out of place on air. They still have a mix of promos airing the circle5. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/#findComment-160312 Share on other sites More sharing options...
Rusty Muck 4379 Posted September 26, 2016 Share Posted September 26, 2016 Another case of a kindergartner being asked to make a logo in Microsoft Paint... Absolute garbage. They probably asked the same kindergartener who redid WFXT's logo. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/#findComment-160313 Share on other sites More sharing options...
TexasTVNews 1378 Posted September 26, 2016 Share Posted September 26, 2016 RIP WEWS NewsChannel 5 (1990-2016) Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/#findComment-160314 Share on other sites More sharing options...
IndyNewsOpens 83 Posted September 26, 2016 Share Posted September 26, 2016 https://pbs.twimg.com/profile_images/780516565229801472/WWeyUyrJ_400x400.jpg Worse than RTV's logo, which I (now used to) maintain as Scripps' worst. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/#findComment-160315 Share on other sites More sharing options...
NEOMatrix 1302 Posted September 26, 2016 Share Posted September 26, 2016 Ahh TV5, wait WEWS. Is about ready to rebrand maybe today. Facebook and Twitter logos have been updated. Management went all out for a new logo.[ATTACH=full]3350[/ATTACH] OK! WHO THE HELL APPROVED THIS?!? I literally could've did this in 5 minutes! This makes the "Cleveland 19" logo look like the old "Circle 5". Someone at Euclid is getting a b*tch slapping for this. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/#findComment-160316 Share on other sites More sharing options...
channel2 981 Posted September 26, 2016 Share Posted September 26, 2016 To me this is better than the RTV6 logo. As low-effort as this is, at least it's not actively offensive. Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/#findComment-160317 Share on other sites More sharing options...
NEOMatrix 1302 Posted September 26, 2016 Share Posted September 26, 2016 Hey Scripps, Mickey got a message for you about plastering ABC on that "Hurl 5" logo: Link to comment https://localnewstalk.net/topic/15371-wews-rebrands-with-new-logo/#findComment-160318 Share on other sites More sharing options...
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