The Ever-Evolving Gray Graphics Situation...Thread

[ScottSchell 352]

KCTV 5 has switched to the new GrayONE graphics using new music as well and the slogan is Live. Local. KCTV5.

[Georgie56 3293]

Breaking open:

 

Regular open:

 

 

[NYAZSporty 124]

  On 9/4/2024 at 9:40 PM, Georgie56 said:

Breaking open:

 

Regular open:

 

 

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People in KC seeing this rebrand & the look of the KCTV 5 logo looks similar to the WDAF FOX 4 logo. Not holding my breath on seeing GrayONE here in Phoenix anytime soon considering the branding of KPHO as CBS5 even with it already implemented in sister CBS affiliate KOLD downstate in Tucson. 

Edited September 4, 2024 by NYCsporty

[TennTV1983 802]

  On 9/4/2024 at 10:12 PM, NYCsporty said:

People in KC seeing this rebrand & the look of the KCTV 5 logo looks similar to the WDAF FOX 4 logo. Not holding my breath on seeing GreyONE here in Phoenix anytime soon considering the branding of KPHO as CBS5 even with it already implemented in sister CBS affiliate KOLD downstate in Tucson. 

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Confusion and Kansas City go hand-in-hand in that market when you consider WDAF (4) kept getting calls from viewers about KSHB (41) and vice versa.

[Georgie56 3293]

  On 9/4/2024 at 10:12 PM, NYCsporty said:

People in KC seeing this rebrand & the look of the KCTV 5 logo looks similar to the WDAF FOX 4 logo. Not holding my breath on seeing GreyONE here in Phoenix anytime soon considering the branding of KPHO as CBS5 even with it already implemented in sister CBS affiliate KOLD downstate in Tucson. 

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Phoenix may get an ANF-style rebrand when they get GrayONE.

[MichiganNewsGraphicsJunkie 909]

  On 9/4/2024 at 10:12 PM, NYCsporty said:

People in KC seeing this rebrand & the look of the KCTV 5 logo looks similar to the WDAF FOX 4 logo. Not holding my breath on seeing GrayONE here in Phoenix anytime soon considering the branding of KPHO as CBS5 even with it already implemented in sister CBS affiliate KOLD downstate in Tucson. 

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I guarantee you they'll keep it Arizona's Family branding since they share reporters/anchors with KTVK

[mer764KCTV5 148]

  On 9/4/2024 at 10:28 PM, TennTV1983 said:

 

Confusion and Kansas City go hand-in-hand in that market when you consider WDAF (4) kept getting calls from viewers about KSHB (41) and vice versa.

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Basically, everything Kansas City has some change in the Television stations, something up keeps going on. 

 

  On 9/4/2024 at 9:01 PM, ScottSchell said:

KCTV 5 has switched to the new GrayONE graphics using new music as well and the slogan is Live. Local. KCTV5.

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  On 9/4/2024 at 9:40 PM, Georgie56 said:

Breaking open:

 

Regular open:

 

 

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Hmm, I do like the graphics.

[Georgie56 3293]

6pm open

 

 

[Zantheman87 0]

  On 9/5/2024 at 3:26 AM, Georgie56 said:

6pm open

 

 

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I've never been a fan of the big bar across the top of the screen for weather.

[Zantheman87 0]

In WYMT's Weather Tab, a sneak peak of their Grayone Banner can be seen. Hopefully they change their logo.

[AaronQ 279]

KPLC is on the list. Including a new studio after it got destroyed from Hurricane Laura 4 years ago. And they went from Evolution to Ascend. 

https://www.kplctv.com/2024/09/12/kplc-broadcast-new-studio-starting-sunday/

 

 

Edited September 16, 2024 by AaronQ

[GoldenShine_10 95]

Are the ex-Hoak stations (i.e., KVLY, KNOE, KSNB) capable of getting GrayOne in their systems, or do they have to get it upgraded first? I noticed those were the stations with weird new (temporary??) packages, and none of them have GrayOne at this time.

[ScottSchell 352]

Add WOIO and KFVS to the GrayONE list.

 

[ABC 7 Denver 1712]

  On 9/17/2024 at 10:34 PM, ScottSchell said:

Add WOIO and KFVS to the GrayONE list.

 

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These people clearly don't understand the power of branding. Fucking clueless.

[mer764KCTV5 148]

  On 9/17/2024 at 11:21 PM, ABC 7 Denver said:

 

These people clearly don't understand the power of branding. Fucking clueless.

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At least they kept the Heartland News branding on the KFVS news operation.

[ABC 7 Denver 1712]

  On 9/17/2024 at 11:23 PM, mer764KCTV5 said:

At least they kept the Heartland News branding on the KFVS news operation.

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But adding F1ST ALERT STATION only confuses it. Is it F1ST ALERT STATION or Heartland News? Both are branding. Neither is a slogan.

[T.L. Hughes 881]

  On 9/17/2024 at 11:29 PM, ABC 7 Denver said:

 

But adding F1ST ALERT STATION only confuses it. Is it F1ST ALERT STATION or Heartland News? Both are branding. Neither is a slogan.

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KFVS 12 and Heartland News are the brands (general and news, respectively), “Your First Alert Station” is meant to be the slogan.

Edited September 17, 2024 by T.L. Hughes

[MediaZone4K 2158]

The Gray One L3 graphics are too big, boxy and basic. At the very least there is some luster to the color schemes used in gray not just flat red. 

[TheRolyPoly 2362]

63 different Gray stations have yet to switch to the new look, including KOSA, which has soft-launched but hasn't gone fully hard with the new look yet.

[ABC 7 Denver 1712]

  On 9/17/2024 at 11:47 PM, T.L. Hughes said:

KFVS 12 and Heartland News are the brands (general and news, respectively), “Your First Alert Station” is meant to be the slogan.

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But that's my point. What does Your First Alert Station mean? It's like hearing Your Gliblorm Fwam Station. It means nothing.

[T.L. Hughes 881]

  On 9/18/2024 at 7:06 AM, ABC 7 Denver said:

 

But that's my point. What does Your First Alert Station mean? It's like hearing Your Gliblorm Fwam Station. It means nothing.

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If this helps to explain it any, KOCO has used a sign-off for its storm coverage for about the past decade, “We bring you the First Alert”, that better conveys what “Your First Alert Station” is supposed to mean: that they’ll give you the “first alert” to severe weather and breaking news events when they happen.

 

Ironically, while Gray owns the trademark to the “First Alert” brand, Hearst-owned KOCO was one of the earliest (maybe the earliest) users of the moniker in local TV news, having adopted the name for its on-air weather warning system (purported to be the first such system to be automated, allowing it to receive and display NWS alerts once they’re issued) and storm chasing units in 1989, when Gannett owned the station.

Edited September 18, 2024 by T.L. Hughes

[NYAZSporty 124]

  On 9/17/2024 at 10:34 PM, ScottSchell said:

Add WOIO and KFVS to the GrayONE list.

 

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Good to see, unlike the CBS O&O's, Gray continuing to embrace for its CBS affiliates using the CBS O&O package (thx ABC7Denver for correction) theme music. And btw, while there's new graphics, WOIO's cut of this has been used before by them back around the time they were transitioning from 19 Action News to Cleveland 19 News using John Young as v/o.

Edited September 18, 2024 by NYCsporty
Correction to theme music title

[ABC 7 Denver 1712]

  On 9/18/2024 at 7:11 PM, NYCsporty said:

Good to see, unlike the CBS O&O's, Gray continuing to embrace for its CBS affiliates the Enforcer theme music. And btw, while there's new graphics, WOIO's cut of Enforcer has been used before by them back around the time they were transitioning from 19 Action News to Cleveland 19 News using John Young as v/o.

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I hope you were being sarcastic. That's not Enforcer. That's the CBS O&O package from SAM.

[ABC 7 Denver 1712]

  On 9/18/2024 at 2:33 PM, T.L. Hughes said:

If this helps to explain it any, KOCO has used a sign-off for its storm coverage for about the past decade, “We bring you the First Alert”, that better conveys what “Your First Alert Station” is supposed to mean: that they’ll give you the “first alert” to severe weather and breaking news events when they happen.

 

Ironically, while Gray owns the trademark to the “First Alert” brand, Hearst-owned KOCO was one of the earliest (maybe the earliest) users of the moniker in local TV news, having adopted the name for its on-air weather warning system (purported to be the first such system to be automated, allowing it to receive and display NWS alerts once they’re issued) and storm chasing units in 1989, when Gannett owned the station.

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So if I understand this correctly, your response is to point at a different market (OKC) and tell me what it means in the context of their market? What value does that have for KFVS or for even KMOV (F1RST ALERT 4)?

 

I know that we on TVNT and those in group management live at 30,000 feet and see all of this marketing very differently from the casual viewer at ground level. I'm not sure where the local viewer is going to get context from using the F1RST ALERT branding/slogan. It seems like an industry buzzword, where no research or legwork has gone into reinforcing meaning to the viewer or identifying what branding and slogans would be impactful in the market that would translate to a ratings boost. It reminds me of a station branding to "Local Ch. #", which is another 30,000 foot branding effort smacking of disjointed marketing and group ownership practices. 'Local' is a vague adjective with which no one identifies. No one embraces 'Local 3', 'Local 27' or 'Local 35' because to the average viewer, of course it's local. News coverage is local by default.

[NCbroadcastgeek 2]

Tdlr: The differences between Vizrt and Chyron GrayONE graphics! 
 

Here’s an interesting tidbit —

 

WOIO - 19 News is the only ex-Raycom Gray station that is running their graphics on Chyron (with the exception of their news and weather ticker on Vizrt). Please correct me if I am incorrect! They kept Chryon when making the transition to their custom graphics package in 2019. If anyone has any insight on why they use two graphics systems for the L3 and the news ticker, while other Gray stations just use one, I would love to hear why!

 

WOIO in 2023 with both Chryon (L3) and Vizrt (News Ticker) elements.
 

Whenever ex-Raycom stations were transiting to Gray graphics starting in 2019, their systems switched over from Chyron to Vizrt as those were the systems that ran the Gray graphics packages. Fast forward to now, with the world of the acquisitions of Meredith and other media groups (which run on Chyron), the GrayONE graphics can be ran on both Chryron and Vizrt systems. 

Check out this excerpt from The Other Site -

Working across different graphics platforms 

“Given its large footprint, Gray Television uses a variety of graphics systems across its stations, with GrayONE designed to work with Chyron Prime and Vizrt Viz Trio.

 

Quinn noted the package is designed to be both user-friendly for smaller markets and competitive for larger ones.

 

“If you A/B some of our stations that are running Chyron or Viz, to an average viewer or somebody in our design world, it’s going to be hard to tell the difference,” said Quinn, who also noted the creativity of the process required to bring the package’s unique animations natively to the different platforms.”
 

 

Like mentioned from the The Other Site article about GrayONE in 2023, you really can’t tell a difference between which station is running Chryon or Vizrt, but there are a few noticeable differences to look out for:

 

-The news and weather ticker: (1) Chryon’s uses the Barlow font and has a “seamless” never ending ticker. Additionally, the weather icons are still and do not move. Vizrt’s uses the Gotham font and has a “fade in” effect for each new headline. Additionally, the weather icons are the new Gray ones that can be seen online in addition to GRAYOne weather graphics. They also are animated with Vizrt. They both share a similar text effect that expands the text out — “HEADLINES, WEATHER, LOTTERY, etc.” this comes from the 2020 Meredith graphics.

 

(One note - when GrayONE was being rolled out initially to Vizrt systems, the ticker used the Barlow font and had still GrayONE weather icons)

 

(1)

WANF - runs off of Chryon

WBTV - runs off of Vizrt

 

-The L3’s: (2) Chryron’s lower thirds feature a larger top headline box while Vizrt’s headline box is smaller. This apply to both their normal and breaking news L3. Additionally, they share a similar text effect that expands the letters when they use the “Breaking News” L3 — this also comes from the 2020 Meredith graphics. 

 

(2)
 

WECT - runs off of Vizrt

 

WOIO - runs off of Chyron (L3) and Vizrt (News Ticker)

 

I just thought this was an interesting analysis to bring to this forum. Happy to hear everyone’s opinions on this. At the end of the day, GrayONE is awesome and it’s nice that the Design Group made it for both graphics systems. Yes there are a few differences that are not noticeable to the regular eye but to news geeks like us, we notice and can tell what station is using either Chryon or Vizrt I encourage you to watch some Gray produced newscasts and try to guess which graphics system they are running!

 

Source:

https://www.The Other Site.com/2023/06/05/gray-television-motion-graphics-grayone/