TexasTVNews 1377 Posted November 28, 2022 Share Posted November 28, 2022 I don't like the changes on KCBS & KCAL not one bit. The expansion, I'm alright with it (if the ratings are good). But KCAL CBS News Los Angeles... NO WAY! I wish the CBS (Television) News & Stations leaves the names as it is like CBS 2 News and KCAL 9 News. I would be alright for CBS 2 Morning News and KCAL 9 Morning News as well. 5 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/18/#findComment-280191 Share on other sites More sharing options...
newscopter7 232 Posted November 28, 2022 Share Posted November 28, 2022 36 minutes ago, TexasTVNews said: I don't like the changes on KCBS & KCAL not one bit. The expansion, I'm alright with it (if the ratings are good). But KCAL CBS News Los Angeles... NO WAY! I wish the CBS (Television) News & Stations leaves the names as it is like CBS 2 News and KCAL 9 News. I would be alright for CBS 2 Morning News and KCAL 9 Morning News as well. How is this not 2/9 Newscentral all over again? 1 1 4 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/18/#findComment-280193 Share on other sites More sharing options...
GodfreyGR 652 Posted November 29, 2022 Share Posted November 29, 2022 2 hours ago, newscopter7 said: How is this not 2/9 Newscentral all over again? Not a bad stroll down memory lane... Sorry for those who get PTSD 4 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/18/#findComment-280199 Share on other sites More sharing options...
Georgie56 3303 Posted November 29, 2022 Share Posted November 29, 2022 KPIX is using part of the new graphics on their stream for their “The Minute” segment. IMG_0827.MOV Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/18/#findComment-280216 Share on other sites More sharing options...
Rusty Muck 4368 Posted November 29, 2022 Share Posted November 29, 2022 On 11/28/2022 at 1:41 PM, alaskanews said: What is this absolute nightmare of a brand? Where are your eyes supposed to look? How much of this mouthful is going to be used on air? "You're watching CBS News Los Angeles This Morning on KCAL." "KCAL CBS News Los Angeles This Morning starts now." WUT. The “KCAL9 News” brand is clearly being retired. Obviously the station will still be KCAL9 outside of news, but the news operation is going to be renamed “CBS News Los Angeles” across both stations. 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/18/#findComment-280217 Share on other sites More sharing options...
CircleWXYZ 180 Posted November 30, 2022 Share Posted November 30, 2022 https://www.The Other Site.com/2022/11/29/cbs-news-detroit-promos/ New promo for CBS News Detroit. Looks like 4-6:30 and 11 pm will be it, for now. 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/18/#findComment-280247 Share on other sites More sharing options...
CircleWXYZ 180 Posted November 30, 2022 Share Posted November 30, 2022 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/18/#findComment-280251 Share on other sites More sharing options...
ABC 7 Denver 1714 Posted November 30, 2022 Share Posted November 30, 2022 11 minutes ago, CircleWXYZ said: That is literally hot trash. 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/18/#findComment-280254 Share on other sites More sharing options...
Geoffrey 860 Posted November 30, 2022 Share Posted November 30, 2022 (edited) Why are Drew Barrymore and Dr. Phil involved in a promo about local news? Edited November 30, 2022 by Geoffrey 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/18/#findComment-280255 Share on other sites More sharing options...
qunewsguy 377 Posted November 30, 2022 Share Posted November 30, 2022 11 minutes ago, Geoffrey said: Why are Drew Barrymore and Dr. Phil involved in a promo about local news? Likely because all of the local talent they hired has zero name recognition in the market? 5 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/18/#findComment-280257 Share on other sites More sharing options...
CircleWXYZ 180 Posted December 1, 2022 Share Posted December 1, 2022 1 hour ago, Geoffrey said: Why are Drew Barrymore and Dr. Phil involved in a promo about local news? Shaina Humphries (a new hire from WTXF Iin Philadelphia) is at the end of the promo. More than likely, she will be one of the lead anchors. Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/18/#findComment-280263 Share on other sites More sharing options...
SFTV 526 Posted December 1, 2022 Share Posted December 1, 2022 1 hour ago, Geoffrey said: Why are Drew Barrymore and Dr. Phil involved in a promo about local news? Because it’s a CBS Syndication and WWJ airs it on their channel. KPIX doesn’t air Dr. Phil, it’s seen on KRON. Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/18/#findComment-280266 Share on other sites More sharing options...
SFTV 526 Posted December 2, 2022 Share Posted December 2, 2022 KPIX dropped the CBS 5 logo on the anchor desk in their main studio in place of its call letters instead. It doesn’t look good I’m surprised they didn’t go with the CBS NEWS Bay Area logo instead. The newsroom desk has the updated logo. 3 1 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/18/#findComment-280319 Share on other sites More sharing options...
Drew 149 Posted December 2, 2022 Share Posted December 2, 2022 Why not just the CBS Eye instead or just extend the monitor Spoiler Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/18/#findComment-280321 Share on other sites More sharing options...
PhillyWatch 239 Posted December 2, 2022 Share Posted December 2, 2022 This is the most convincing evidence I've seen yet that the "CBS X" branding is out the door (I may or may not have been in denial). A shame, as we were in San Fran for thanksgiving and I was admiring the fact that the Group W "5" is still in use there. 2 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/18/#findComment-280322 Share on other sites More sharing options...
ABC 7 Denver 1714 Posted December 2, 2022 Share Posted December 2, 2022 (edited) That's the logo they're going with, but this would be so much better: Edited December 2, 2022 by ABC 7 Denver 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/18/#findComment-280324 Share on other sites More sharing options...
CircleWXYZ 180 Posted December 2, 2022 Share Posted December 2, 2022 WWJ got rid of the CBS62 branding three months ago, in favor of ‘CBS Detroit.’ i think the CBS ‘name city’ branding is going to be across the board. 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/18/#findComment-280325 Share on other sites More sharing options...
CircleSeven 1955 Posted December 2, 2022 Share Posted December 2, 2022 Okay. It appears the station updated the guides. Looking at Channel 2's grid, I'm seeing "KCAL News {time} on CBS Los Angeles" on all of their news slots starting Monday (12/5). Are they really going "KCAL News" as their unified news brand? Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/18/#findComment-280328 Share on other sites More sharing options...
Drew 149 Posted December 2, 2022 Share Posted December 2, 2022 Hopefully that is in error. I get it being KCAL Mornings for the morning shows and the 11am but afterwards it should be something like CBS NEWS LOS ANGELES at xx:xx or whatever. I wonder why the weekend morning shows arent just KCAL Moenings as well. Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/18/#findComment-280329 Share on other sites More sharing options...
CircleWXYZ 180 Posted December 2, 2022 Share Posted December 2, 2022 On 11/14/2022 at 5:15 AM, bostonmediaguy said: Does anyone have any insight into the timeline for a graphics package change? Is it tied to when KCAL launches their morning news block sometime next month? ...or when WWJ launches its newscasts? (Any estimated launch date?) One thing to note (though perhaps unrelated), WBZ/Boston has not used the CBSN graphics package on its CBS News Boston OTT stream newscasts in several months, instead using the O&O graphics package. Early January for WWJ. Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/18/#findComment-280330 Share on other sites More sharing options...
Georgie56 3303 Posted December 2, 2022 Share Posted December 2, 2022 12 hours ago, CircleSeven said: Okay. It appears the station updated the guides. Looking at Channel 2's grid, I'm seeing "KCAL News {time} on CBS Los Angeles" on all of their news slots starting Monday (12/5). Are they really going "KCAL News" as their unified news brand? When you think about it, KCAL is the stronger brand between both stations. It kinda makes sense, in a way. 2 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/18/#findComment-280337 Share on other sites More sharing options...
PhillyWatch 239 Posted December 2, 2022 Share Posted December 2, 2022 (edited) I noticed this nifty little addition to the bottom of KYW's syndicated fare bug... Edited December 2, 2022 by PhillyWatch 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/18/#findComment-280340 Share on other sites More sharing options...
Georgie56 3303 Posted December 2, 2022 Share Posted December 2, 2022 35 minutes ago, PhillyWatch said: I noticed this nifty little addition to the bottom of KYW's syndicated fare bug... That's been there for months on the newscast bug. Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/18/#findComment-280344 Share on other sites More sharing options...
Rusty Muck 4368 Posted December 2, 2022 Share Posted December 2, 2022 16 hours ago, CircleWXYZ said: WWJ got rid of the CBS62 branding three months ago, in favor of ‘CBS Detroit.’ i think the CBS ‘name city’ branding is going to be across the board. If you want to remake and streamline the O&Os to be synonymous and harmonious with the network, it’s the way to go. As it stands, the CBS O&Os are a weird mix of totally different logos and branding conventions, with some legacy brands and call letters shared by unrelated radio stations. Only WCCO-TV at this point holds any promotional or marketing connection to it’s former sibling at AM 830. WBZ-TV has minimal to no relationship with AM 1030, an iHeart station. KYW-AM has an extensive news and weather partnership with WCAU, not KYW-TV. 2 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/18/#findComment-280347 Share on other sites More sharing options...
Horizon 263 Posted December 2, 2022 Share Posted December 2, 2022 48 minutes ago, Myron Falwell said: If you want to remake and streamline the O&Os to be synonymous and harmonious with the network, it’s the way to go. As it stands, the CBS O&Os are a weird mix of totally different logos and branding conventions, with some legacy brands and call letters shared by unrelated radio stations. Only WCCO-TV at this point holds any promotional or marketing connection to it’s former sibling at AM 830. WBZ-TV has minimal to no relationship with AM 1030, an iHeart station. KYW-AM has an extensive news and weather partnership with WCAU, not KYW-TV. I agree. It's good to see CBS O&Os streamline its stations with the national CBS News instead of having cluttered brands scattered across the country. And it kinda reminds me of the BBC. They have regional stations tied together as one with their branding, like BBC East, BBC London, etc. So to have streamline branding with the local-to-national target, it's a good thing, IMO. It's also good to see station call letters in the brand as well to still give stations credit and recognition for content they're producing as part of the approach. As for numbers on the old logos, I could be wrong, but some cable companies may not have CBS3, for example, on the actual Channel 3, so it's good to get rid of it as CBS O&O news outlets are not only on cab/sat, but streaming as well. The only complaint is that it's taking forever for the new graphics to come about. We should be seeing them by now. 3 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/18/#findComment-280348 Share on other sites More sharing options...
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now