24994J 5420 Posted December 20, 2022 Author Share Posted December 20, 2022 31 minutes ago, ATLNewsExpert said: Do we have an intro yet? From the Discord. I don't have the user's name handy, at the moment. KPIX_2022_3PM_Trim.mp4 3 2 Link to comment Share on other sites More sharing options...
Geoffrey 792 Posted December 20, 2022 Share Posted December 20, 2022 I'm rather disappointed. Even though I am opposed to the new numberless branding, I expected to like the new graphics. That bug is huge and it looks like a copy and paste of the CBS News streaming package (which is the point, I get it). Didn't think they could do worse than the outgoing O&O package but this feels lifeless to me. I expect a return to numbers within two years. 3 1 1 Link to comment Share on other sites More sharing options...
Action Newsroom 1180 Posted December 20, 2022 Share Posted December 20, 2022 I think the new package is really good at this moment. There are some things about it that could be better (like the usage of the call signs where/when applied), but it's very nice imo. Can't wait for when the other stations implement it. 2 Link to comment Share on other sites More sharing options...
Georgie56 3176 Posted December 20, 2022 Share Posted December 20, 2022 Full 3pm newscast 25 minutes ago, Geoffrey said: I'm rather disappointed. Even though I am opposed to the new numberless branding, I expected to like the new graphics. That bug is huge and it looks like a copy and paste of the CBS News streaming package (which is the point, I get it). Didn't think they could do worse than the outgoing O&O package but this feels lifeless to me. I expect a return to numbers within two years. Most of the O&Os were struggling, even with the channel numbers. What do they have to lose with this? 5 1 Link to comment Share on other sites More sharing options...
Geoffrey 792 Posted December 20, 2022 Share Posted December 20, 2022 I'm interested to see what the new weather graphics will look like when launched. 2 Link to comment Share on other sites More sharing options...
atlnews2 564 Posted December 20, 2022 Share Posted December 20, 2022 interesting that they dropped enforcer for a new package based on the cbs 4 note branding they rolled out in the last few years. 3 Link to comment Share on other sites More sharing options...
TexasTVNews 1373 Posted December 20, 2022 Share Posted December 20, 2022 (edited) 3 hours ago, Geoffrey said: I'm rather disappointed. Even though I am opposed to the new numberless branding, I expected to like the new graphics. That bug is huge and it looks like a copy and paste of the CBS News streaming package (which is the point, I get it). Didn't think they could do worse than the outgoing O&O package but this feels lifeless to me. I expect a return to numbers within two years. I second that. But I give it a year and then they'll reverse it back to CBS Mandate. Edited December 20, 2022 by TexasTVNews 1 1 Link to comment Share on other sites More sharing options...
Briella 234 Posted December 20, 2022 Share Posted December 20, 2022 The obsession with numbers and call signs is going to be your undoing. It’s weak branding and a relic of the old age. This is the future, I think you will be disappointed when rather than numbers coming back, call signs go away altogether. 6 2 1 Link to comment Share on other sites More sharing options...
ATLNewsExpert 369 Posted December 20, 2022 Share Posted December 20, 2022 (edited) On 12/19/2022 at 10:13 PM, Briella said: The obsession with numbers and call signs is going to be your undoing. It’s weak branding and a relic of the old age. This is the future, I think you will be disappointed when rather than numbers coming back, call signs go away altogether. Honestly I have to agree, I really would like to know how the whole "call sign/ call number branding" came to be as it's uniquely American and confusing for international spectators. You have "Global News BC" "BBC Look North" "9 News Queensland" but not "ABC Philly News" or something I don't know. Was it because early station owners wanted to be more unique or something more complicated? Edited December 23, 2022 by ATLNewsExpert 2 2 1 Link to comment Share on other sites More sharing options...
Briella 234 Posted December 20, 2022 Share Posted December 20, 2022 (edited) In the interest of not pushing this thread on more of a tangent, numbers were used in branding because of 1) multiple national networks in the us, 2) non standardized numbering by area, 3) the need to let people know where to find their station due to 1 and 2. 4) It just became easy in a world with just 12 channels to reference the number. now with how global things are, having to compete with entities that don’t have a “number” or call sign, the numbers and call signs are very limiting. Edited December 20, 2022 by Briella 4 1 Link to comment Share on other sites More sharing options...
MichiganNewsGraphicsJunkie 821 Posted December 20, 2022 Share Posted December 20, 2022 It's not bad... but those L3's... eek 2 Link to comment Share on other sites More sharing options...
kshow 164 Posted December 20, 2022 Share Posted December 20, 2022 (edited) I don't know how I feel about this open. Did they always call their 11PM show - 'Late News'? Edited December 20, 2022 by kshow Link to comment Share on other sites More sharing options...
Georgie56 3176 Posted December 20, 2022 Share Posted December 20, 2022 Morning open 2 Link to comment Share on other sites More sharing options...
BluesNews 183 Posted December 20, 2022 Share Posted December 20, 2022 (edited) As an Enforcer replacement, I'm not wild about the music BUT for the direction they're trying to go in, the music is perfect. Edited December 20, 2022 by KentBrockman 2 Link to comment Share on other sites More sharing options...
Georgie56 3176 Posted December 20, 2022 Share Posted December 20, 2022 5 minutes ago, KentBrockman said: Yeah, the more and more I hear the music, the more and more I am hearing similarities to the Time Warner Cable News theme. Could it be the composer was Smash Haus? Antfood was behind the new music. Link to comment Share on other sites More sharing options...
BluesNews 183 Posted December 20, 2022 Share Posted December 20, 2022 1 minute ago, Georgie56 said: Antfood was behind the new music. Well, I'm fooled. 1 Link to comment Share on other sites More sharing options...
Briella 234 Posted December 20, 2022 Share Posted December 20, 2022 2 hours ago, kshow said: I don't know how I feel about this open. Did they always call their 11PM show - 'Late News'? I love this format. 1 1 Link to comment Share on other sites More sharing options...
BluesNews 183 Posted December 20, 2022 Share Posted December 20, 2022 15 hours ago, Geoffrey said: I'm rather disappointed. Even though I am opposed to the new numberless branding, I expected to like the new graphics. That bug is huge and it looks like a copy and paste of the CBS News streaming package (which is the point, I get it). Didn't think they could do worse than the outgoing O&O package but this feels lifeless to me. I expect a return to numbers within two years. I wouldn't be so sure. It seems like CBS is all in on this new branding standard. If anything, I'd say the box with the call letters on some stations like KPIX is just a transitional brand until people get more familiar with CBS News Bay Area and then the box will go away. I mean it doesn't look like every station is getting box with call sign, only the select few with legacy brands that may be hard to just cut off right away. I.e. KDKA, WBZ, WJZ, KPIX, etc. 4 Link to comment Share on other sites More sharing options...
MorningNews 1347 Posted December 20, 2022 Share Posted December 20, 2022 3 hours ago, kshow said: I don't know how I feel about this open. Did they always call their 11PM show - 'Late News'? What the hell are they going for with this? The walk out and late night talk show open is weak. 1 1 Link to comment Share on other sites More sharing options...
SFTV 504 Posted December 20, 2022 Share Posted December 20, 2022 2 hours ago, Georgie56 said: Morning open She said “KSBY News Bay Area” 5 Link to comment Share on other sites More sharing options...
Georgie56 3176 Posted December 20, 2022 Share Posted December 20, 2022 1 hour ago, KentBrockman said: I mean it doesn't look like every station is getting box with call sign, only the select few with legacy brands that may be hard to just cut off right away. I.e. KDKA, WBZ, WJZ, KPIX, etc. From what we’ve seen, a couple of non-Group W stations like KCAL/KCBS and WBBM might be doing the call letter box as well. It’s kinda warranted for the former since KCBS newscasts will go by “KCAL News” going forward. Link to comment Share on other sites More sharing options...
CircleWXYZ 174 Posted December 20, 2022 Share Posted December 20, 2022 (edited) Very interested to see what KDKA does with the new graphics. I say they will also use the call letter box, since the station does indeed use “KDKA-TV/KDKA-TV News” as its branding. I don’t see WWJ using the call letters box at all. They will just call themselves “CBS Detroit/CBS News Detroit.” Could be wrong though. We’ll find out in less than a month. Edited December 20, 2022 by CircleWXYZ 1 Link to comment Share on other sites More sharing options...
Rusty Muck 4356 Posted December 20, 2022 Share Posted December 20, 2022 The KPIX box screams “tacked on for a few weeks so the ‘KPIX 5’ brand can be retired completely”. I’ve seen this before… 1 Link to comment Share on other sites More sharing options...
Rusty Muck 4356 Posted December 20, 2022 Share Posted December 20, 2022 6 hours ago, kshow said: I don't know how I feel about this open. Did they always call their 11PM show - 'Late News'? I’m getting WCCO vibes seeing that... 1 Link to comment Share on other sites More sharing options...
Bsean 140 Posted December 20, 2022 Share Posted December 20, 2022 (edited) 3 hours ago, MorningNews said: What the hell are they going for with this? The walk out and late night talk show open is weak. I think they are going for her walking in from the street after getting the story, since in the opening she walking around. I think it's creative, and a much needed breathe of fresh air. I honestly like the approach KPIX is taking with this rebrand. The nod to the past with the naming of all the evening broadcasts to include the anchor's name and blending it with different presentation styles that aren't just having someone glued to the desk. Stations spend all this money to add all this technology and promise that it's going to revolutionize how they tell stories, only to continue with the same approach. I'd like to see more stations step a bit further outside of box, like this, and use all those AI tools, use the set to it's full potential and not hang around the desk so much. Yes, it's a bit rough around the edges right now, but this could really be good once refined. Edited December 20, 2022 by Bsean 6 Link to comment Share on other sites More sharing options...
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