newscopter7 233 Posted December 23, 2022 Posted December 23, 2022 44 minutes ago, SFTV said: That part! NBC was ahead of its time look at NBC Bay Area, and NBC Connecticut. They have been doing well without the channel reference. Boston and San Diego had a short lived branding until it decided to bring back the channel numbers. KNTV never was able to settle on a number (3/11). WVIT is 30. It’s a bit different with KPIX 5. 4
nathannah 2497 Posted December 23, 2022 Posted December 23, 2022 2 hours ago, KentBrockman said: I like it, it's plain but it's clean. Though, if you're going to brand your newscasts "CBS News Bay Area," wouldn't it be more logical to brand as "CBS Bay Area"? Just my 2 cents. They already have CW Bay Area, so it would only make sense (and speaking of, is the "Cable 12" appendage from the pre-UPN days really needed now? In a major tech hub where most don't have cable?). 2
SFTV 529 Posted December 23, 2022 Posted December 23, 2022 (edited) 16 minutes ago, mrschimpf said: They already have CW Bay Area, so it would only make sense (and speaking of, is the "Cable 12" appendage from the pre-UPN days really needed now? In a major tech hub where most don't have cable?). CW Bay Area was dropped when KPIX dropped CBS 5 / CBS 5 Eyewitness News in 2013 in favor for call letters. they are branded as KBCW and KBCW 44 cable 12. With their heavy jingle imaging “44 cable 12” promos that air throughout the day https://youtu.be/GSTLBPVjnHE Edited December 23, 2022 by SFTV 1
nathannah 2497 Posted December 23, 2022 Posted December 23, 2022 3 hours ago, SFTV said: CW Bay Area was dropped when KPIX dropped CBS 5 / CBS 5 Eyewitness News in 2013 in favor for call letters. they are branded as KBCW and KBCW 44 cable 12. With their heavy jingle imaging “44 cable 12” promos that air throughout the day https://youtu.be/GSTLBPVjnHE I realized that after I posted, of course. Thanks for reminding me of something I felt trauma from hearing (no offense to those in the actual videos). 1 1
caliwxdude 254 Posted January 3, 2023 Posted January 3, 2023 If they're producing promos for a "new KCAL" with the existing KCAL9 lockup, doesn't seem like they're moving away from the KCAL9 brand anytime soon. Also who launches new stuff on a Thursday?
Horizon 274 Posted January 3, 2023 Posted January 3, 2023 (edited) It looks like when it launches this week, KCAL News will not use CBS News LA Branding, but the graphics will have the CBS eye elements. But this set looks nice. https://youtu.be/SzQoL76hWQY Edited January 3, 2023 by NewEgg00 2
Drew 152 Posted January 3, 2023 Posted January 3, 2023 Main page of cbsnewslosangles has an interview with new KCAL NEWS MORNINGS co-anchor showing some new graphics and logos. 2
Bsean 152 Posted January 3, 2023 Posted January 3, 2023 Now if we could get a good update to The Hammer... 1
nycnewsjunkie 1444 Posted January 3, 2023 Posted January 3, 2023 (edited) I would like the branding more if a) CBS weren’t integrating their stations news departments into CBS News and b) they weren’t simulcasting an hour on KCBS. When you’re relaunching KCAL with only minimal references to CBS News LA (which I’m sure we’ll see on KCBS), it runs counter to what they’re trying to do, especially when KCAL News is going to stream on the CBS News LA streaming channel. I guess they want to leverage the KCAL brand, given that KCBS has never had much luck in that market. When you consider that, I guess calling it KCAL News makes sense in the short term. Edited January 3, 2023 by nycnewsjunkie
MichiganNewsGraphicsJunkie 947 Posted January 3, 2023 Posted January 3, 2023 6 hours ago, caliwxdude said: If they're producing promos for a "new KCAL" with the existing KCAL9 lockup, doesn't seem like they're moving away from the KCAL9 brand anytime soon. Also who launches new stuff on a Thursday? Based on the pictures and video, this is proven false... KCAL News it is
Bsean 152 Posted January 3, 2023 Posted January 3, 2023 So my question is, how will the sets be utilized? Will everything originate from the new set only. Is the new set for mornings and the KCBS set for evenings. Or will it continue as the new set for KCAL only and KCBS continues with their current set? 1
Amra 171 Posted January 3, 2023 Posted January 3, 2023 19 hours ago, Drew said: Main page of cbsnewslosangles has an interview with new KCAL NEWS MORNINGS co-anchor showing some new graphics and logos. It looks nice. Better than the hot mess that was KCAL CBS News Los Angeles. I would bet the rest of the shows on KCAL will be CBS News LA on KCAL or KCAL News Los Angeles.
Bsean 152 Posted January 3, 2023 Posted January 3, 2023 No, it's looking like all broadcasts are branded as KCAL News, regardless of what station it's on: 12 hours ago, CalItalian2 said: Starting Thursday 1/5, ALL CBS 2 news listings on my Spectrum guide now show KCAL News on CBS Los Angeles no matter the time of day. Such as "KCAL News at 11p on CBS Los Angeles".
Horizon 274 Posted January 4, 2023 Posted January 4, 2023 (edited) Well, the full video of the graphics usage is out with CBS NEWS Bay Area used as an example. Edited January 4, 2023 by 24994J 1
CircleWXYZ 181 Posted January 4, 2023 Posted January 4, 2023 Hearing January 23rd for WWJ. Waiting for confirmation. 1
Georgie56 3324 Posted January 5, 2023 Posted January 5, 2023 Here’s a promo that confirms the “KCAL News” brand will also be on KCBS.
noggi 604 Posted January 5, 2023 Posted January 5, 2023 So apparently the key to building ratings growth is: new set confusing/mediocre branding more hours of news than anyone else 2
nycnewsjunkie 1444 Posted January 5, 2023 Posted January 5, 2023 (edited) 1 hour ago, noggi said: So apparently the key to building ratings growth is: new set confusing/mediocre branding more hours of news than anyone else It really would’ve helped if they’d actually promoted the damn thing instead of waiting for the 11th hour to do it. It made sense to move most of the local news to a station that actually gets ratings, but the branding is going to be confusing, and is counter to what CBS is doing in the rest of the country. Not even WCCO, arguably their most successful station, is going to get this treatment (I know it’s because of the radio station, but still). Is CBS so damaged as a brand in LA that they have to put the KCAL name on everything? That set does look fantastic, though. I’ll give them that. Edited January 5, 2023 by nycnewsjunkie 4
Horizon 274 Posted January 5, 2023 Posted January 5, 2023 (edited) This is what you call "How To Act Like an Independent Station, Though You're Still Affiliated," not to mention...O&O. Edited January 5, 2023 by NewEgg00 1
Georgie56 3324 Posted January 5, 2023 Posted January 5, 2023 A deep dive from N*wscaststudio about the new O&O rebrand.
Lukelikesgraphics 9 Posted January 5, 2023 Posted January 5, 2023 4 hours ago, Georgie56 said: Here's KCAL. same music as kpix or its an new ver of enforcer
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now