newscopter7 232 Posted December 23, 2022 Share Posted December 23, 2022 44 minutes ago, SFTV said: That part! NBC was ahead of its time look at NBC Bay Area, and NBC Connecticut. They have been doing well without the channel reference. Boston and San Diego had a short lived branding until it decided to bring back the channel numbers. KNTV never was able to settle on a number (3/11). WVIT is 30. It’s a bit different with KPIX 5. 4 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/22/#findComment-281020 Share on other sites More sharing options...
nathannah 2415 Posted December 23, 2022 Share Posted December 23, 2022 2 hours ago, KentBrockman said: I like it, it's plain but it's clean. Though, if you're going to brand your newscasts "CBS News Bay Area," wouldn't it be more logical to brand as "CBS Bay Area"? Just my 2 cents. They already have CW Bay Area, so it would only make sense (and speaking of, is the "Cable 12" appendage from the pre-UPN days really needed now? In a major tech hub where most don't have cable?). 2 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/22/#findComment-281021 Share on other sites More sharing options...
SFTV 526 Posted December 23, 2022 Share Posted December 23, 2022 (edited) 16 minutes ago, mrschimpf said: They already have CW Bay Area, so it would only make sense (and speaking of, is the "Cable 12" appendage from the pre-UPN days really needed now? In a major tech hub where most don't have cable?). CW Bay Area was dropped when KPIX dropped CBS 5 / CBS 5 Eyewitness News in 2013 in favor for call letters. they are branded as KBCW and KBCW 44 cable 12. With their heavy jingle imaging “44 cable 12” promos that air throughout the day https://youtu.be/GSTLBPVjnHE Edited December 23, 2022 by SFTV 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/22/#findComment-281022 Share on other sites More sharing options...
nathannah 2415 Posted December 23, 2022 Share Posted December 23, 2022 3 hours ago, SFTV said: CW Bay Area was dropped when KPIX dropped CBS 5 / CBS 5 Eyewitness News in 2013 in favor for call letters. they are branded as KBCW and KBCW 44 cable 12. With their heavy jingle imaging “44 cable 12” promos that air throughout the day https://youtu.be/GSTLBPVjnHE I realized that after I posted, of course. Thanks for reminding me of something I felt trauma from hearing (no offense to those in the actual videos). 1 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/22/#findComment-281029 Share on other sites More sharing options...
omarquinonez_youtube 5 Posted January 2, 2023 Share Posted January 2, 2023 3 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/22/#findComment-281222 Share on other sites More sharing options...
caliwxdude 254 Posted January 3, 2023 Share Posted January 3, 2023 If they're producing promos for a "new KCAL" with the existing KCAL9 lockup, doesn't seem like they're moving away from the KCAL9 brand anytime soon. Also who launches new stuff on a Thursday? Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/22/#findComment-281249 Share on other sites More sharing options...
Horizon 263 Posted January 3, 2023 Share Posted January 3, 2023 (edited) It looks like when it launches this week, KCAL News will not use CBS News LA Branding, but the graphics will have the CBS eye elements. But this set looks nice. https://youtu.be/SzQoL76hWQY Edited January 3, 2023 by NewEgg00 2 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/22/#findComment-281250 Share on other sites More sharing options...
Drew 149 Posted January 3, 2023 Share Posted January 3, 2023 Main page of cbsnewslosangles has an interview with new KCAL NEWS MORNINGS co-anchor showing some new graphics and logos. 2 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/22/#findComment-281251 Share on other sites More sharing options...
jbnews 344 Posted January 3, 2023 Share Posted January 3, 2023 …but KCAL isn’t CBS… 2 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/22/#findComment-281253 Share on other sites More sharing options...
Bsean 149 Posted January 3, 2023 Share Posted January 3, 2023 Now if we could get a good update to The Hammer... 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/22/#findComment-281268 Share on other sites More sharing options...
nycnewsjunkie 1439 Posted January 3, 2023 Share Posted January 3, 2023 (edited) I would like the branding more if a) CBS weren’t integrating their stations news departments into CBS News and b) they weren’t simulcasting an hour on KCBS. When you’re relaunching KCAL with only minimal references to CBS News LA (which I’m sure we’ll see on KCBS), it runs counter to what they’re trying to do, especially when KCAL News is going to stream on the CBS News LA streaming channel. I guess they want to leverage the KCAL brand, given that KCBS has never had much luck in that market. When you consider that, I guess calling it KCAL News makes sense in the short term. Edited January 3, 2023 by nycnewsjunkie Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/22/#findComment-281270 Share on other sites More sharing options...
MichiganNewsGraphicsJunkie 914 Posted January 3, 2023 Share Posted January 3, 2023 6 hours ago, caliwxdude said: If they're producing promos for a "new KCAL" with the existing KCAL9 lockup, doesn't seem like they're moving away from the KCAL9 brand anytime soon. Also who launches new stuff on a Thursday? Based on the pictures and video, this is proven false... KCAL News it is Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/22/#findComment-281272 Share on other sites More sharing options...
Bsean 149 Posted January 3, 2023 Share Posted January 3, 2023 So my question is, how will the sets be utilized? Will everything originate from the new set only. Is the new set for mornings and the KCBS set for evenings. Or will it continue as the new set for KCAL only and KCBS continues with their current set? 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/22/#findComment-281278 Share on other sites More sharing options...
Amra 171 Posted January 3, 2023 Share Posted January 3, 2023 19 hours ago, Drew said: Main page of cbsnewslosangles has an interview with new KCAL NEWS MORNINGS co-anchor showing some new graphics and logos. It looks nice. Better than the hot mess that was KCAL CBS News Los Angeles. I would bet the rest of the shows on KCAL will be CBS News LA on KCAL or KCAL News Los Angeles. Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/22/#findComment-281293 Share on other sites More sharing options...
Bsean 149 Posted January 3, 2023 Share Posted January 3, 2023 No, it's looking like all broadcasts are branded as KCAL News, regardless of what station it's on: 12 hours ago, CalItalian2 said: Starting Thursday 1/5, ALL CBS 2 news listings on my Spectrum guide now show KCAL News on CBS Los Angeles no matter the time of day. Such as "KCAL News at 11p on CBS Los Angeles". Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/22/#findComment-281299 Share on other sites More sharing options...
Horizon 263 Posted January 4, 2023 Share Posted January 4, 2023 (edited) Well, the full video of the graphics usage is out with CBS NEWS Bay Area used as an example. Edited January 4, 2023 by 24994J 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/22/#findComment-281300 Share on other sites More sharing options...
CircleWXYZ 180 Posted January 4, 2023 Share Posted January 4, 2023 Hearing January 23rd for WWJ. Waiting for confirmation. 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/22/#findComment-281304 Share on other sites More sharing options...
Georgie56 3303 Posted January 5, 2023 Share Posted January 5, 2023 Here’s a promo that confirms the “KCAL News” brand will also be on KCBS. Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/22/#findComment-281386 Share on other sites More sharing options...
noggi 604 Posted January 5, 2023 Share Posted January 5, 2023 So apparently the key to building ratings growth is: new set confusing/mediocre branding more hours of news than anyone else 2 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/22/#findComment-281389 Share on other sites More sharing options...
nycnewsjunkie 1439 Posted January 5, 2023 Share Posted January 5, 2023 (edited) 1 hour ago, noggi said: So apparently the key to building ratings growth is: new set confusing/mediocre branding more hours of news than anyone else It really would’ve helped if they’d actually promoted the damn thing instead of waiting for the 11th hour to do it. It made sense to move most of the local news to a station that actually gets ratings, but the branding is going to be confusing, and is counter to what CBS is doing in the rest of the country. Not even WCCO, arguably their most successful station, is going to get this treatment (I know it’s because of the radio station, but still). Is CBS so damaged as a brand in LA that they have to put the KCAL name on everything? That set does look fantastic, though. I’ll give them that. Edited January 5, 2023 by nycnewsjunkie 4 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/22/#findComment-281391 Share on other sites More sharing options...
Horizon 263 Posted January 5, 2023 Share Posted January 5, 2023 (edited) This is what you call "How To Act Like an Independent Station, Though You're Still Affiliated," not to mention...O&O. Edited January 5, 2023 by NewEgg00 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/22/#findComment-281398 Share on other sites More sharing options...
Georgie56 3303 Posted January 5, 2023 Share Posted January 5, 2023 Some clean music samples: 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/22/#findComment-281399 Share on other sites More sharing options...
Georgie56 3303 Posted January 5, 2023 Share Posted January 5, 2023 Here's KCAL. Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/22/#findComment-281421 Share on other sites More sharing options...
Georgie56 3303 Posted January 5, 2023 Share Posted January 5, 2023 A deep dive from N*wscaststudio about the new O&O rebrand. Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/22/#findComment-281443 Share on other sites More sharing options...
Lukelikesgraphics 9 Posted January 5, 2023 Share Posted January 5, 2023 4 hours ago, Georgie56 said: Here's KCAL. same music as kpix or its an new ver of enforcer Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/22/#findComment-281444 Share on other sites More sharing options...
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