New CBS O&O Look Coming Soon?

[GodfreyGR 694]

1 hour ago, Ryan said:

I would love to hear the theme

http://www.newsmusicsearcharchive.com/#3,1,1783

[SFTV 539]

7 hours ago, GodfreyGR said:

http://www.newsmusicsearcharchive.com/#3,1,1783

http://www.newsmusicnow.com/player.php?id=4219
 

found the cut that’s catchy (Tease B). This is the full closing theme used at Noon and the 3pm show, but they use a minus one version for its bumpers on the A Block (12:10pm) at Noon and B block (3:22pm) 

[Ryan 24]

I follow CBS NY since my Dad's from Long Island and I noticed this on one of their videos on YouTube.

[jbnews 346]

37 minutes ago, Ryan said:

I follow CBS NY since my Dad's from Long Island and I noticed this on one of their videos on YouTube.

That looks like an in-house job...and not a good one.

 

[Daybreak 294]

CBS Local and The Enforcer sounds similar that many will not notice the change. Why is that when Stephen composed CBS Local and the Enforcer was composed by GARI?

[detroiter313 181]

5 hours ago, Daybreak said:

CBS Local and The Enforcer sounds similar that many will not notice the change. Why is that when Stephen composed CBS Local and the Enforcer was composed by GARI?

Both packages are based on the same folk song "This is My City, Chicago's My Town" which gave rise to the 1975 theme by Dick Marx, and other news packages by different composers, especially Frank Gari and Stephen Arnold. "Enforcer" debuted in 1994 on WBBM-TV, "CBS Local" debuted in 2013 on Nexstar-owned CBS affiliate KGPE in Fresno.

[Kenneth Kissel 284]

1 hour ago, detroiter313 said:

Both packages are based on the same folk song "This is My City, Chicago's My Town" which gave rise to the 1975 theme by Dick Marx, and other news packages by different composers, especially Frank Gari and Stephen Arnold. "Enforcer" debuted in 1994 on WBBM-TV, "CBS Local" debuted in 2013 on Nexstar-owned CBS affiliate KGPE in Fresno.

CBS Local from Stephen Arnold needs to be the package the CBS O&Os need to start using immediately. Retire the Enforcer music from 1994 and give some life to (in many cases) third place stations in major cities. 

 

ABC/Disney has the edge in many markets where CBS and ABC both own a station. 

[24994J 5664]

15 minutes ago, Kenneth Kissel said:

CBS Local from Stephen Arnold needs to be the package the CBS O&Os need to start using immediately. Retire the Enforcer music from 1994 and give some life to (in many cases) third place stations in major cities.

 

Yes, yes, because THAT'S the stations' problems. Not the decades of mismanagement, budget cuts, and subsequent poor ratings.

 

Really, most here need to get a grip. I don't want to say that CBS Local is a downgrade from modern Enforcer (though I think it is), but it DEFINITELY wouldn't be some magical problem-solver, either. More than just about any cosmetic adjustment we've ever discussed here, such a theme change across the board might be the most unnoticeable of all time, to the average viewer.

 

Hell, I have no problem saying that neither Gari nor Stephen Arnold have produced the best adaptations of the WBBM signature. They just happened to be the powerhouse music companies of their eras, therefore most accessible for the average client.

Edited December 22, 2021 by 24994J

[ABC 7 Denver 1738]

On 12/21/2021 at 5:42 PM, Kenneth Kissel said:

CBS Local from Stephen Arnold needs to be the package the CBS O&Os need to start using immediately. Retire the Enforcer music from 1994 and give some life to (in many cases) third place stations in major cities. 

 

ABC/Disney has the edge in many markets where CBS and ABC both own a station. 

 

Enforcer has seen several iterations of updates. Stations can use anything they want, composed from 1994 to 2020. However, stations typically use a mix of themes which can make the branding sound inconsistent. CBS Local was composed on the cheap. Stations are becoming less willing to pay for high quality music. So you get a lot of rushed, almost ubiquitous sounding packages that don't set the station apart from any other in the market.

 

ABC has the edge because they invest more in station resources.

Edited January 3, 2022 by ABC 7 Denver

[Georgie56 3336]

According to @rkolsen on the Discord, the CBS O&Os are debuting new elements on Monday. The wait and speculation may be finally over.

 

Sneak peek: (h/t @rkolsen)

 

Edited January 20, 2022 by Georgie56

[TexasTVNews 1379]

CBS O&O graphics looks good. And if they haven't sold KUTV, WFRV, and KEYE-TV, they be getting the new graphics as well.

Edited January 20, 2022 by TexasTVNews

[24994J 5664]

11 minutes ago, TexasTVNews said:

And if they haven't sold KUTV, WFRV, and KEYE-TV, they be getting the new graphics as well.

 

With all due respect...

So? And?

[TheSpeedKing 269]

43 minutes ago, TexasTVNews said:

CBS O&O graphics looks good. And if they haven't sold KUTV, WFRV, and KEYE-TV, they be getting the new graphics as well.

 

31 minutes ago, 24994J said:

 

With all due respect...

So? And?

They're probably just saying that these new graphics would be perfect for those stations. Unfortunately, all three stations have chain graphics.

[qunewsguy 379]

Looks like a mix of the network graphics and the "NFL on CBS" elements. Are we sure the screengrab isn't part of a spot designed specifically to run in the NFL playoffs? I'm not sure why there are yard line markers on a weather graphic otherwise.

[Tyler 151]

1 hour ago, Georgie56 said:

According to @rkolsen on the Discord, the CBS O&Os are debuting new elements on Monday. The wait and speculation may be finally over.

 

Sneak peek: (h/t @rkolsen)

 

 

 That weather grab is from this promo 

 

[ABC 7 Denver 1738]

6 minutes ago, Tyler said:

 That weather grab is from this promo 

 

They're still piecemealing from 3 packages: The CBS brand look, the 2016 O&O look and the CBSN look.

[Tyler 151]

I highly doubt a new O&O look is launching soon. If one were launching, I think they would have held off on the First Alert Weather gimmick and launched it at the same time as the new look. 

[Geoffrey 876]

I am not hopeful. The previous CBS O&O look was uninspired and felt dated from the very beginning. Then the sloppy combination with the CBSN Local look. 

 

I do like the CBS network look that's being replicated across CBS Sports, CBS Mornings, etc. But I'm not hopeful that this will be done well.

 

We shall see.

[Tyler 151]

7 minutes ago, Geoffrey said:

I am not hopeful. The previous CBS O&O look was uninspired and felt dated from the very beginning. Then the sloppy combination with the CBSN Local look. 

 

I do like the CBS network look that's being replicated across CBS Sports, CBS Mornings, etc. But I'm not hopeful that this will be done well.

 

We shall see.

I agree. I do love the network look. 

[tjt24 315]

3 hours ago, Georgie56 said:

According to @rkolsen on the Discord, the CBS O&Os are debuting new elements on Monday. The wait and speculation may be finally over.

 

Sneak peek: (h/t @rkolsen)

 

Looks like the CBSNs will be renamed on Monday based on that first screenshot. Is that confirmed or would that be just speculation?

[Guest]

CBS O&Os will get a new look at the same time Disney/ABC adopts a standardized package for their entire group of O&Os.

 

...

 

When hell freezes over.

[lanman 58]

Looks like WBZ has already adopted the new "CBS News Boston" branding on their CBSN stream.  The logo bug and "we'll be right back" graphics have changed.

[Ryan 24]

On 1/20/2022 at 5:40 PM, ABC 7 Denver said:

They're still piecemealing from 3 packages: The CBS brand look, the 2016 O&O look and the CBSN look.

Are all the CBS O&Os getting this "First Alert Action Day" look?

[ABC 7 Denver 1738]

22 minutes ago, Ryan said:

Are all the CBS O&Os getting this "First Alert Action Day" look?

 

It's not a full package.

[cg41386 132]

15 hours ago, Ryan said:

Are all the CBS O&Os getting this "First Alert Action Day" look?

 

That would be no bueno on KYW since WCAU uses First Alert.