Superdude 108 Posted December 9, 2022 Share Posted December 9, 2022 https://www.The Other Site.com/2022/12/07/nbc-new-peacock-logo/ NBC Updates the Peacock. Removes white border and changes font. Peacock beak extended. Like ABC a couple uears aho, the tweaks are made with mobile devices in mind. 1 1 Link to comment https://localnewstalk.net/topic/19313-nbc-updates-the-peacock/ Share on other sites More sharing options...
bmasters1 400 Posted December 10, 2022 Share Posted December 10, 2022 Per the article: "When time comes for a complete peacock update across all divisions, it is likely to involve replacing physical and digital versions of the logo on countless sets, building signage, stationery, websites, motion graphics, show opens, social media platforms and even vehicles — not to mention having affiliates update their logos to match the redrawn peacock." I believe a form of this (albeit without social media platforms and websites) was done in 1986 when NBC switched from the 1979 bird and N that we had known for seven seasons (eight years) to the peacock that came before this newer one (the first version of the peacock we know today), in that many NBC stations had to make changes to adapt to the newer bird (the O&Os especially [WNBC NYC, KNBC L.A., WMAQ Chicago, et al.]). 2 Link to comment https://localnewstalk.net/topic/19313-nbc-updates-the-peacock/#findComment-280649 Share on other sites More sharing options...
MidwestTV 1229 Posted December 10, 2022 Share Posted December 10, 2022 Not a fan of dropping the white fill. As very clearly seen in NBC's own promos, feathers get lost depending on the color scheme. Might've been better served to make the feathers bigger and lessen the negative space. 9 Link to comment https://localnewstalk.net/topic/19313-nbc-updates-the-peacock/#findComment-280655 Share on other sites More sharing options...
compubit 673 Posted December 10, 2022 Share Posted December 10, 2022 7 hours ago, bmasters1 said: Per the article: "When time comes for a complete peacock update across all divisions, it is likely to involve replacing physical and digital versions of the logo on countless sets, building signage, stationery, websites, motion graphics, show opens, social media platforms and even vehicles — not to mention having affiliates update their logos to match the redrawn peacock." I believe a form of this (albeit without social media platforms and websites) was done in 1986 when NBC switched from the 1979 bird and N that we had known for seven seasons (eight years) to the peacock that came before this newer one (the first version of the peacock we know today), in that many NBC stations had to make changes to adapt to the newer bird (the O&Os especially [WNBC NYC, KNBC L.A., WMAQ Chicago, et al.]). This won’t be an “overnight” change like in 1986 - as that change was a complete overhaul of the logo and IIRC, it took effect immediately. this one, like the ABC logo update, is small enough that both variations will probably be floating around for years… Jim 4 2 2 Link to comment https://localnewstalk.net/topic/19313-nbc-updates-the-peacock/#findComment-280657 Share on other sites More sharing options...
Action Newsroom 1262 Posted December 11, 2022 Share Posted December 11, 2022 I'd like the logo better with the white border (those colors will get camouflaged at some points in promos.) I really don't like the new font. 2 Link to comment https://localnewstalk.net/topic/19313-nbc-updates-the-peacock/#findComment-280666 Share on other sites More sharing options...
TresGriffin 139 Posted December 14, 2022 Share Posted December 14, 2022 NBC basically gave the peacock a chemical peel and a little filler in the beak. 5 2 Link to comment https://localnewstalk.net/topic/19313-nbc-updates-the-peacock/#findComment-280739 Share on other sites More sharing options...
MediaZone4K 2158 Posted December 15, 2022 Share Posted December 15, 2022 This was unnecesary and not an improvement by any measure. First ABC ruined their logo, then CBS gets a miniscule screen bug, now this. Its like the networks are dertermined to spend money for a worse product. 1 1 1 Link to comment https://localnewstalk.net/topic/19313-nbc-updates-the-peacock/#findComment-280768 Share on other sites More sharing options...
GodfreyGR 650 Posted December 15, 2022 Share Posted December 15, 2022 And just like with the ABC logo change, the average viewer will not notice or care as long as Lester Holt and The Voice are on the same channel they've always been on. 4 2 Link to comment https://localnewstalk.net/topic/19313-nbc-updates-the-peacock/#findComment-280770 Share on other sites More sharing options...
Superdude 108 Posted December 15, 2022 Author Share Posted December 15, 2022 1 hour ago, iron_lion said: This was unnecesary and not an improvement by any measure. First ABC ruined their logo, then CBS gets a miniscule screen bug, now this. Its like the networks are dertermined to spend money for a worse product. I like the abc tweaks, makes it a little bolder. Hate the miniscule cbs eye. The peacock doesn't look right without the white. I liked their 1980 peacock the best with the tail feather and two feathers for each color. 1 1 1 Link to comment https://localnewstalk.net/topic/19313-nbc-updates-the-peacock/#findComment-280774 Share on other sites More sharing options...
nycnewsjunkie 1439 Posted December 15, 2022 Share Posted December 15, 2022 2 hours ago, iron_lion said: This was unnecesary and not an improvement by any measure. First ABC ruined their logo, then CBS gets a miniscule screen bug, now this. Its like the networks are dertermined to spend money for a worse product. Because of a logo change? That’s a bit of an overstatement IMHO. ABC and NBC’s new logos are more mobile-friendly, and the new CBS bug is less intrusive. Besides, we’re the only people that are consciously noticing this stuff; all of these changes are so minuscule that I’m not sure it’s even worth calling them different logos. 9 3 Link to comment https://localnewstalk.net/topic/19313-nbc-updates-the-peacock/#findComment-280775 Share on other sites More sharing options...
tjt24 310 Posted December 15, 2022 Share Posted December 15, 2022 (edited) 4 hours ago, iron_lion said: This was unnecesary and not an improvement by any measure. First ABC ruined their logo, then CBS gets a miniscule screen bug, now this. Its like the networks are dertermined to spend money for a worse product. Well the new ABC logo has grown on me. I don't really mind it now. The CBS logo bug still kinda bothers me as I think it should be bigger, but that's really much ado about nothing. As for the NBC logo update? A white border around the peacock would make it look better, but it doesn't look all that bad. Edited December 15, 2022 by tjt24 1 Link to comment https://localnewstalk.net/topic/19313-nbc-updates-the-peacock/#findComment-280777 Share on other sites More sharing options...
MediaZone4K 2158 Posted December 16, 2022 Share Posted December 16, 2022 (edited) 4 hours ago, nycnewsjunkie said: Because of a logo change? That’s a bit of an overstatement IMHO. ABC and NBC’s new logos are more mobile-friendly, and the new CBS bug is less intrusive. Besides, we’re the only people that are consciously noticing this stuff; all of these changes are so minuscule that I’m not sure it’s even worth calling them different logos. I keep hearing it said that flatness is more mobile friendly. In what way? It's a fair statement to not nitpick too much given that the average viewer just cares about channel content more so than presentation elements. A tweaked logo isn't the end of the world. On the contrary, a large portion of what we critique here like lighting, studio setup, and graphics, only industry junkies would care about. My point remains though, a lot of these graphical "updates" networks are doing to their logos seem to take a step backwards. The NBC news logo IMO is the perfect all around peacock design to settle on. White borders with depth, gloss, and gradient to the colors. Edited December 16, 2022 by iron_lion 6 1 Link to comment https://localnewstalk.net/topic/19313-nbc-updates-the-peacock/#findComment-280779 Share on other sites More sharing options...
nycnewsjunkie 1439 Posted December 16, 2022 Share Posted December 16, 2022 1 hour ago, iron_lion said: I keep hearing it said that flatness is more mobile friendly. In what way? It's a fair statement to not nitpick too much given that the average viewer just cares about channel content more so than presentation elements. A tweaked logo isn't the end of the world. On the contrary, a large portion of what we critique here like lighting, studio setup, and graphics, only industry junkies would care about. My point remains though, a lot of these graphical "updates" networks are doing to their logos seem to take a step backwards. The NBC news logo IMO is the perfect all around peacock design to settle on. White borders with depth, gloss, and gradient to the colors. As for the “why is flat better for mobile?” question, I’m far from a design expert, but I think this article puts forward a good argument for it (and explains it better than I ever could). Long story short, flat design allows for greater contrast and more flexibility. When you’re working with a smaller amount of space, gradients and gloss can be unnecessarily complicated and distracting. It’s the same reason why IOS and Windows dropped their old glossy designs they had for their operating systems several years back. I’m not against the old peacock or anything, but on the subject of NBC News, their visual presentation is looking rather dated IMO (although not nearly as dated as ABC). I’m sure they’ll eventually adapt their graphics to suit the new peacock, but I doubt they’re in any rush to do it given the similarities between the logos. I can be nit picky about this stuff myself, but I honestly didn’t even notice the changes when the new promos first aired. That’s how subtle they are IMO. But to each their own. 3 1 Link to comment https://localnewstalk.net/topic/19313-nbc-updates-the-peacock/#findComment-280782 Share on other sites More sharing options...
abc7 Man 46 Posted December 18, 2022 Share Posted December 18, 2022 On 12/15/2022 at 9:07 PM, nycnewsjunkie said: As for the “why is flat better for mobile?” question, I’m far from a design expert, but I think this article puts forward a good argument for it (and explains it better than I ever could). Long story short, flat design allows for greater contrast and more flexibility. When you’re working with a smaller amount of space, gradients and gloss can be unnecessarily complicated and distracting. It’s the same reason why IOS and Windows dropped their old glossy designs they had for their operating systems several years back. I’m not against the old peacock or anything, but on the subject of NBC News, their visual presentation is looking rather dated IMO (although not nearly as dated as ABC). I’m sure they’ll eventually adapt their graphics to suit the new peacock, but I doubt they’re in any rush to do it given the similarities between the logos. I can be nit picky about this stuff myself, but I honestly didn’t even notice the changes when the new promos first aired. That’s how subtle they are IMO. But to each their own. Is there not a way to have a flat logo used for mobile devices while keeping the previous logo for over the air? Meaning I’ve seen different logos before when watching local news on a station’s streaming app (or website) in L3 as compared to watching it at the same time live on my TV. If they have been able to do it until now, why the need to change it fully across the board? With regard to the CBS logo being too small, It seems counterproductive to the above argument where logos are being made to be able to be seen better on smaller devices. If you can barely see it on the TV because it’s so small, won’t it be harder to see on a smart phone? Just seems odd to me. 2 Link to comment https://localnewstalk.net/topic/19313-nbc-updates-the-peacock/#findComment-280838 Share on other sites More sharing options...
Briella 234 Posted December 18, 2022 Share Posted December 18, 2022 I’m sorry but having two different versions of the same logo is stupid. There’s literally no reason to use the old logo and the new one is miles better. Nostalgia doesn’t make something better than new. 6 1 1 Link to comment https://localnewstalk.net/topic/19313-nbc-updates-the-peacock/#findComment-280840 Share on other sites More sharing options...
LexTVandRadio 418 Posted December 18, 2022 Share Posted December 18, 2022 If local stations adapt to the new logo this is how it would look here locally for Lexington. This isn't "better" at all. 4 2 Link to comment https://localnewstalk.net/topic/19313-nbc-updates-the-peacock/#findComment-280844 Share on other sites More sharing options...
ATLNewsExpert 453 Posted December 18, 2022 Share Posted December 18, 2022 2 hours ago, LexTVandRadio said: If local stations adapt to the new logo this is how it would look here locally for Lexington. This isn't "better" at all. Not for Lexington but I don't know, at this rate anything would improve WXIA's logo! 3 Link to comment https://localnewstalk.net/topic/19313-nbc-updates-the-peacock/#findComment-280847 Share on other sites More sharing options...
Briella 234 Posted December 18, 2022 Share Posted December 18, 2022 The peacock isn’t the problem there. The rest of the logo is. Local stations need to get with the times and update their logos instead of holding the networks back. 11 Link to comment https://localnewstalk.net/topic/19313-nbc-updates-the-peacock/#findComment-280850 Share on other sites More sharing options...
tjt24 310 Posted December 18, 2022 Share Posted December 18, 2022 1 hour ago, Briella said: The peacock isn’t the problem there. The rest of the logo is. Local stations need to get with the times and update their logos instead of holding the networks back. I get where you're coming from, but some station logos should never be changed. Ever. On the other hand, there are other station logos that need a complete overhaul (see WKYC and WRTV, for example). 3 Link to comment https://localnewstalk.net/topic/19313-nbc-updates-the-peacock/#findComment-280851 Share on other sites More sharing options...
LexTVandRadio 418 Posted December 19, 2022 Share Posted December 19, 2022 15 hours ago, Briella said: The peacock isn’t the problem there. The rest of the logo is. Local stations need to get with the times and update their logos instead of holding the networks back. That is easier said that than done. Some stations can't afford to change their logo right away. WLEX changed their logo to be all blue in 2021. New signage on cars, building, new mic flags so they won't be itching to change their logo again anytime soon, but I would like to see a new logo one day to incorporate the new NBC logo. 2 Link to comment https://localnewstalk.net/topic/19313-nbc-updates-the-peacock/#findComment-280865 Share on other sites More sharing options...
24994J 5551 Posted December 19, 2022 Share Posted December 19, 2022 4 hours ago, MichiganNewsGraphicsJunkie said: WOOD-TV uses an all black logo for their branding -- with the recent music change, I wonder if this will open the door for a logo change... it's been over 20 years since this current version has changed.. We're not doing this with every affiliate. 3 2 Link to comment https://localnewstalk.net/topic/19313-nbc-updates-the-peacock/#findComment-280870 Share on other sites More sharing options...
MichiganNewsGraphicsJunkie 909 Posted December 19, 2022 Share Posted December 19, 2022 9 minutes ago, 24994J said: We're not doing this with every affiliate. I only suggested this as they do something completely different with the NBC peacock... But I will comply and not mention anything further... sheesh 4 Link to comment https://localnewstalk.net/topic/19313-nbc-updates-the-peacock/#findComment-280871 Share on other sites More sharing options...
LexTVandRadio 418 Posted December 19, 2022 Share Posted December 19, 2022 (edited) 1 hour ago, 24994J said: We're not doing this with every affiliate. That would be my fault for showing an example. My bad on that. Edited December 19, 2022 by LexTVandRadio Link to comment https://localnewstalk.net/topic/19313-nbc-updates-the-peacock/#findComment-280872 Share on other sites More sharing options...
DirtyHarry 727 Posted December 19, 2022 Share Posted December 19, 2022 On 12/10/2022 at 6:00 AM, bmasters1 said: Per the article: "When time comes for a complete peacock update across all divisions, it is likely to involve replacing physical and digital versions of the logo on countless sets, building signage, stationery, websites, motion graphics, show opens, social media platforms and even vehicles — not to mention having affiliates update their logos to match the redrawn peacock." I believe a form of this (albeit without social media platforms and websites) was done in 1986 when NBC switched from the 1979 bird and N that we had known for seven seasons (eight years) to the peacock that came before this newer one (the first version of the peacock we know today), in that many NBC stations had to make changes to adapt to the newer bird (the O&Os especially [WNBC NYC, KNBC L.A., WMAQ Chicago, et al.]). It's very common to be running with the old logo these days and not go through the trouble of updating them. Kmart, Kroger, Sears, Macy's, Marathon, Exxon and many others do the same thing. I know that's retail, but that's where logos get a lot of exposure like tv. 2 Link to comment https://localnewstalk.net/topic/19313-nbc-updates-the-peacock/#findComment-280874 Share on other sites More sharing options...
Joey1986 26 Posted December 21, 2022 Share Posted December 21, 2022 (edited) On 12/19/2022 at 9:09 AM, 24994J said: We're not doing this with every affiliate. I agree with @MichiganNewsGraphicsJunkie, who isn’t harming anyone. When people post these types of things, it’s not like the sky is falling. Everything in moderation, including moderation. Take a chill pill. Edited December 21, 2022 by Joey1986 1 2 2 Link to comment https://localnewstalk.net/topic/19313-nbc-updates-the-peacock/#findComment-280966 Share on other sites More sharing options...
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now