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After 25+ years, the new KUSI set is in service

 

https://www.facebook.com/watch/?v=1338842107280213

 

https://www.instagram.com/p/DDBlmNZRvMC/

 

https://www.instagram.com/p/DDAFb8DvKXI/

 

I like the use of the header above to add some depth and the look fits KUSI. Camera blocking is still pretty bare bones - just straight on shots with the skyline in the background for the close ups, so you don't see much of the variety of the sides of the set on air unless they're doing a 4 shot.

 

KSWB will move into the KUSI building when its studio is finished. No change to the graphics or music...would have thought that would happen along the new set. So maybe they'll keep the pre Nexstar look going that's comfortable to so many viewers.

 

Recent promos have been doubling down on the star /red white and blue, classic KUSI look with a 'Putting You First' slogan, so that leans toward no big changes in the look. A few months ago they changed the typeface on the lower thirds and added a ticker, but that was the extent of it. 

 

https://www.instagram.com/p/DCsO2gESkMx/

 

Viewer feedback in the Facebook post is spicy, less about the set, more about shifts in the story selection and guests after Nexstar acquired. I think they're still #1 in the 10/11pm slot. 

 

 

Edited by sfomspphl
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10 hours ago, MediaZone4K said:

Definitely an improvement over what they previously had. The KUSI logo however still looks cheap, like a fake social media page logo.

At bare minimum, it looks like it belongs to a small-market Texas station, not Southern CA

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On 12/2/2024 at 7:43 AM, MichiganNewsGraphicsJunkie said:

At bare minimum, it looks like it belongs to a small-market Texas station, not Southern CA

I mean, KUSI-TV's former owners owned stations in Beaumont and Corpus Christi, Texas (KBMT and KIII respectively)

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On 12/1/2024 at 1:38 PM, sfomspphl said:

And it looks like it debuted in 2010..... Can't wait to see when the next one in 2056, sources that's when the new graphics will debut!

Edited by ATLNewsExpert
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