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New WXIA Set and Logo

rkolsen

By rkolsen
in Sets & Studios

Weeters
Message added by Weeters

Please keep any and all logo mocks in the Graphics Dept. board.

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rkolsen Station Group CEO

rkolsen 1685

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Shiba Russell has posted a story on Instagram of a new set. Today they were rehearsing but not much was seen and yesterday (I didn’t get a capture) she showed some work going on from the desk. 

 

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sfomspphl News Director

sfomspphl 498

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That was short lived for the prior one. And deservedly so -that TEGNA cost cut box was barely a set. Hope they get something more grand and traditional. 

Samantha Station Group CEO

Samantha 2898

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As sad as I am to see the jcbD classic go, the existing logo had become a poor fit for social media platforms and Tegna's logo system...

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Jess

Jess 1116

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I like that new logo.  Bold and it works with the branding system.

 

As good as the jcbD logo was, it aged kind of horribly.  Some of the later Gannett/Tegna packages used it in not great ways.

sfomspphl News Director

sfomspphl 498

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Looks somewhere between the 11 used on KARE and the 80s 11 Alive 11, but not italic.

 

Was wondering if there was any shot they'd ditch that early 90s logo - never cared for it but figured it was in the market so long they wouldn't dare touch it.

 

Good for them - this is a better logo for television.

TennTV1983 Station Group CEO

TennTV1983 806

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That is definitely a modernized nod to their past incarnation back in the 80s. I think it has staying power. As much as I liked the one they've had since the 90s, it was time for a change to something more legible.

MidwestTV Station Group CEO

MidwestTV 1240

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I think it might be a bit better if there was the slightest serif on it, but are we just going to ignore that slogan? "Where Atlanta Speaks"? What?

NEOMatrix Station Group CEO

NEOMatrix 1307

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For once, Tegna actually did a decent logo. Granted, I would've preferred using the KARE "11", but considering how they could've went with the KTHV "11", I'm happy.

TheRolyPoly Station Group CEO

TheRolyPoly 2573

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5 hours ago, rkolsen said:

New logo?

 

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Two things...

 

01) Already 18 days into the year... worst logo of 2019, thus far.

 

02) Can I barf?

rkolsen Station Group CEO

rkolsen 1685

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What I’m wondering are there any buildings in Atlanta that have sloped roofs like the logo ?

 

Im just assuming this is a new logo as it’s on something official.   

 

LexTVandRadio News Director

LexTVandRadio 418

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13 hours ago, Georgie56 said:

Eh, not awful, but I agree with @MidwestTV that it would look better with a serif. Otherwise, if they were aiming for a non-serif, I would’ve just imported WHAS’ 11.

Yeah I was thinking the same. More of a slope with the 11.

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NowBergen News Director

NowBergen 692

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6 hours ago, rkolsen said:

What I’m wondering are there any buildings that have sloped roofs like the logo ?

 

Im just assuming this is a new logo as it’s on something official.   

I guess you never have been to NYC.  Citicorp building does.

 

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