New WXIA Set and Logo

[rkolsen 1684]

Shiba Russell has posted a story on Instagram of a new set. Today they were rehearsing but not much was seen and yesterday (I didn’t get a capture) she showed some work going on from the desk. 

 

[sfomspphl 490]

That was short lived for the prior one. And deservedly so -that TEGNA cost cut box was barely a set. Hope they get something more grand and traditional. 

[JacobC 44]

Another set in almost six years along with the graphics??? what happen to 11Alive 

[KRAP-TV 146]

Their current set is a dog. Glad it's getting the heave-ho. Here's to hoping the new one will be better.

[Breaking News 828]

I hope it not the same as the other TEGNA outlets have..WUSA9 is about the only one in the group to talk about.

[rkolsen 1684]

New logo?

 

[24994J 5577]

Oh...oh my.

[Samantha 2895]

As sad as I am to see the jcbD classic go, the existing logo had become a poor fit for social media platforms and Tegna's logo system...

[GoldenShine9 1513]

That logo reminds me of the old WTOL logo...and Tegna just acquired it, coincidence?

[Jess 1115]

I like that new logo.  Bold and it works with the branding system.

 

As good as the jcbD logo was, it aged kind of horribly.  Some of the later Gannett/Tegna packages used it in not great ways.

[sfomspphl 490]

Looks somewhere between the 11 used on KARE and the 80s 11 Alive 11, but not italic.

 

Was wondering if there was any shot they'd ditch that early 90s logo - never cared for it but figured it was in the market so long they wouldn't dare touch it.

 

Good for them - this is a better logo for television.

[Action Newsroom 1281]

The logo looks like WPIX's logo from the mid-90s to mid-2000s. I like it too. Looks like something that could work today and last for the next decade or two.

[MichiganNewsGraphicsJunkie 915]

If that is the new logo, at least they didn't go the WVEC route and just use the Proxima font for the 11.

[TennTV1983 804]

That is definitely a modernized nod to their past incarnation back in the 80s. I think it has staying power. As much as I liked the one they've had since the 90s, it was time for a change to something more legible.

[MidwestTV 1232]

I think it might be a bit better if there was the slightest serif on it, but are we just going to ignore that slogan? "Where Atlanta Speaks"? What?

[Georgie56 3303]

Eh, not awful, but I agree with @MidwestTV that it would look better with a serif. Otherwise, if they were aiming for a non-serif, I would’ve just imported WHAS’ 11.

[NEOMatrix 1299]

For once, Tegna actually did a decent logo. Granted, I would've preferred using the KARE "11", but considering how they could've went with the KTHV "11", I'm happy.

[Yankees4life 558]

New logo? No thanks

[TheRolyPoly 2413]

5 hours ago, rkolsen said:

New logo?

 

 

Two things...

 

01) Already 18 days into the year... worst logo of 2019, thus far.

 

02) Can I barf?

[Info Junkie 1286]

I dislike it too. @NESTLEH showed it to me and I described it was “hideous.”

 

But whenever the set and logo go live, I’ll be updating the WXIA news open video.

[TriadMetrolinaNewswatch 17]

UGH, 11 Alive is now "11 Dead".........

 

This is the worst case of a novelty name for the process that Tegna puts their stations through to bring them in line with corporate standards infecting a station, and yeah @TheRolyPoly, I am going to barf too!

[rkolsen 1684]

What I’m wondering are there any buildings in Atlanta that have sloped roofs like the logo ?

 

Im just assuming this is a new logo as it’s on something official.   

 

[LexTVandRadio 418]

13 hours ago, Georgie56 said:

Eh, not awful, but I agree with @MidwestTV that it would look better with a serif. Otherwise, if they were aiming for a non-serif, I would’ve just imported WHAS’ 11.

Yeah I was thinking the same. More of a slope with the 11.

[effseesee 101]

KCBD in Lubbock says hello.

 

 

 

[NowBergen 681]

6 hours ago, rkolsen said:

What I’m wondering are there any buildings that have sloped roofs like the logo ?

 

Im just assuming this is a new logo as it’s on something official.   

I guess you never have been to NYC.  Citicorp building does.