Geoffrey 860 Posted May 3, 2023 Share Posted May 3, 2023 Why use a CBS News Chicago "tab" on top of the lower-third if there's already a bug saying CBS 2 CBS News Chicago? And why isn't the text aligned? This look has some promise but the execution has been incredibly sloppy across the board. 2 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/44/#findComment-286071 Share on other sites More sharing options...
Jase 1047 Posted May 3, 2023 Share Posted May 3, 2023 I have mixed feelings about this... I knew WBBM was going to play it safe, but I'm disappointed they didn't take advantage of the new branding/graphics. They're treating things as if it's just another Wednesday (continuing to use/say CBS 2 News, no updates to the set, etc...) with a half-hearted mention of the new graphics and music before tossing to weather. Such a wasted opportunity..... 2 2 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/44/#findComment-286072 Share on other sites More sharing options...
techteacher50 27 Posted May 3, 2023 Share Posted May 3, 2023 7 minutes ago, 24994J said: Nice. I hate it. Living in Baltimore and having WJZ stuck in the same standard Chroma Cues package for 20 years straight, this is leagues better.. Besides, WJZ is always the last to get upgrades, yet it is among the highest rated CBS Owned and Operated Stations. 4 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/44/#findComment-286073 Share on other sites More sharing options...
24994J 5575 Posted May 3, 2023 Author Share Posted May 3, 2023 The freaking desk. 2 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/44/#findComment-286074 Share on other sites More sharing options...
CaptainBAL 93 Posted May 3, 2023 Share Posted May 3, 2023 5 minutes ago, techteacher50 said: Living in Baltimore and having WJZ stuck in the same standard Chroma Cues package for 20 years straight, this is leagues better.. Besides, WJZ is always the last to get upgrades, yet it is among the highest rated CBS Owned and Operated Stations. Chroma cues was written specifically for the station. I mean I think they're getting close to moving to the CBS O&O form. When Newman ran WJZ, it was because they didn't have the money. Now once he retired and handed the reins to Audra Swain... it was a transformative time for the station. I'm really surprised that CBS-Paramount Global hasn't bought WUSA from Gannett to make it CBS Washington. Apparently the turnover is getting close according to the current WJZ general manager. 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/44/#findComment-286076 Share on other sites More sharing options...
techteacher50 27 Posted May 3, 2023 Share Posted May 3, 2023 1 minute ago, CaptainBAL said: Chroma cues was written specifically for the station. I mean I think they're getting close to moving to the CBS O&O form. When Newman ran WJZ, it was because they didn't have the money. Now once he retired and handed the reins to Audra Swain... it was a transformative time for the station. I'm really surprised that CBS-Paramount Global hasn't bought WUSA from Gannett to make it CBS Washington. Apparently the turnover is getting close according to the current WJZ general manager. It was once owned by CBS and then sold to Gannett, which has split to form Tegna. I thing having the #7 DMA CBS would push it past the 39% maximum limit of viewers set by the government. Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/44/#findComment-286077 Share on other sites More sharing options...
CircleWXYZ 180 Posted May 3, 2023 Share Posted May 3, 2023 Hate it! Hate it! Nothing authentic about what WBBM did at all. KDKA, KYW, WCCO, and WWJ are all authentic! WBBM is just a mess. 3 2 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/44/#findComment-286079 Share on other sites More sharing options...
speed053 37 Posted May 3, 2023 Share Posted May 3, 2023 Just tuned in to WBBM after 6:00pm. The station still uses the original CBS 2 logo in the news opens, but uses the KCBS/WCBS version of the CBS 2 logo in the logo bug. Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/44/#findComment-286082 Share on other sites More sharing options...
JosiahCubed 280 Posted May 3, 2023 Share Posted May 3, 2023 (edited) The Pittsburgher in me is coming out saying: Can some of yinz stop complaining for once? Yes, WBBM pulling a WCBS isn't as exciting as exciting as them using call-letters would be. Just because the verbal branding hasn't changed doesn't mean the product itself is. And the mish-mash of the font for the 2's between the bug & website and the open is driving my graphic designer brain up a wall. Edited May 3, 2023 by JosiahCubed 4 1 2 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/44/#findComment-286083 Share on other sites More sharing options...
cbs2worksforyou 44 Posted May 4, 2023 Share Posted May 4, 2023 It looks so sloppily done. The mismatched 2, the microscopic flag above the L3, the misaligned text in the L3, dont even get me started on the hideous 7 day forecast graphics and the desk not matching anything.... 1 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/44/#findComment-286089 Share on other sites More sharing options...
Amra 171 Posted May 4, 2023 Share Posted May 4, 2023 3 hours ago, 24994J said: The freaking desk. Maybe the banner supplier was short? I remember that when the studio debuted, it was mentioned that the front part wasn't a screen. Also, big yikes. Well launched at 4pm, a disaster afterwards. 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/44/#findComment-286092 Share on other sites More sharing options...
techteacher50 27 Posted May 4, 2023 Share Posted May 4, 2023 44 minutes ago, Amra said: Maybe the banner supplier was short? I remember that when the studio debuted, it was mentioned that the front part wasn't a screen. Also, big yikes. Well launched at 4pm, a disaster afterwards. Same desk WJZ has. I hope they too, don’t screw the launch up, lol… 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/44/#findComment-286095 Share on other sites More sharing options...
24994J 5575 Posted May 4, 2023 Author Share Posted May 4, 2023 MARGINALLY better at 10? But the bar is so low. I'll give them a week or two to see if they iron out the most egregious kinks. 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/44/#findComment-286099 Share on other sites More sharing options...
WCAUTVNBC10 413 Posted May 4, 2023 Share Posted May 4, 2023 19 minutes ago, 24994J said: MARGINALLY better at 10? But the bar is so low. I'll give them a week or two to see if they iron out the most egregious kinks. To add to the mess, I'm pretty sure that's an Enforcer cut being used as the bed for the headlines. Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/44/#findComment-286101 Share on other sites More sharing options...
ABC 7 Denver 1714 Posted May 4, 2023 Share Posted May 4, 2023 22 minutes ago, WCAUTVNBC10 said: To add to the mess, I'm pretty sure that's an Enforcer cut being used as the bed for the headlines. I'm 100% certain. Dimensional isn't a robust package. 1 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/44/#findComment-286102 Share on other sites More sharing options...
24994J 5575 Posted May 4, 2023 Author Share Posted May 4, 2023 21 minutes ago, WCAUTVNBC10 said: To add to the mess, I'm pretty sure that's an Enforcer cut being used as the bed for the headlines. Oh, it is. That's a holdover from the old look. That's one of those things that kind of gets a first day pass, but it needs to go. Enforcer also closed the 6pm news, but that's obviously a mistake that I'm sure was a one-off. Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/44/#findComment-286103 Share on other sites More sharing options...
nycnewsjunkie 1439 Posted May 4, 2023 Share Posted May 4, 2023 (edited) 56 minutes ago, 24994J said: MARGINALLY better at 10? But the bar is so low. I'll give them a week or two to see if they iron out the most egregious kinks. Suffice it to say, there have been better executions of the new package; WBBM’s is the worst I’ve seen so far. However, as bad as this is, I can’t say I totally mind the sloppy and out of place usage of Enforcer, especially given how repetitive that one cut of Dimensional can get after a while. I really don’t understand why stations don’t use different cuts of Dimensional to at least have a little bit of musical versatility. That said, WBBM had a lot of time to roll this out properly, and they fumbled imo. Edited May 4, 2023 by nycnewsjunkie 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/44/#findComment-286104 Share on other sites More sharing options...
ABC 7 Denver 1714 Posted May 4, 2023 Share Posted May 4, 2023 2 minutes ago, nycnewsjunkie said: Suffice it to say, there have been better executions of the new package. However, as bad as this is, I can’t say I totally mind the sloppy and out of place usage of Enforcer, especially given how repetitive that one cut of Dimensional can get after a while. I really don’t understand why stations don’t use different cuts of Dimensional to at least have a little bit of musical versatility. That said, WBBM had a lot of time to roll this out properly, and they fumbled imo. You do know that dimensional is a very small package, right? 2 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/44/#findComment-286105 Share on other sites More sharing options...
nycnewsjunkie 1439 Posted May 4, 2023 Share Posted May 4, 2023 14 minutes ago, ABC 7 Denver said: You do know that dimensional is a very small package, right? I’m well aware of that; I’m also aware that KPIX uses more than one cut. 6 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/44/#findComment-286106 Share on other sites More sharing options...
mre29 1519 Posted May 4, 2023 Share Posted May 4, 2023 Sounds like WBBM rushed the switchover so they wouldn't be last. Now it's down to just WJZ and KOVR. 13 versus 13! Who will blink first? Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/44/#findComment-286109 Share on other sites More sharing options...
techteacher50 27 Posted May 4, 2023 Share Posted May 4, 2023 42 minutes ago, mre29 said: Sounds like WBBM rushed the switchover so they wouldn't be last. Now it's down to just WJZ and KOVR. 13 versus 13! Who will blink first? Its a race to the bottom. WJZ is usually the last station to get a graphics update. Heck, they held on to their Chroma Cues Package from 1998 to 2018. They never ever used enforcer, which was a shame. 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/44/#findComment-286112 Share on other sites More sharing options...
Amra 171 Posted May 4, 2023 Share Posted May 4, 2023 10 hours ago, WCAUTVNBC10 said: To add to the mess, I'm pretty sure that's an Enforcer cut being used as the bed for the headlines. Yes, it's the investigative theme. When I hear it, I picture WBBM though. I wouldn't mind if they keep it. It goes well with their hard news/investigative style for the past few years. 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/44/#findComment-286115 Share on other sites More sharing options...
froyo49 230 Posted May 4, 2023 Share Posted May 4, 2023 I really don’t understand why no one else uses the cuts KPIX uses. This one could slot in for that Enforcer headline bed 7 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/44/#findComment-286116 Share on other sites More sharing options...
GodfreyGR 652 Posted May 4, 2023 Share Posted May 4, 2023 17 hours ago, techteacher50 said: Besides, WJZ is always the last to get upgrades, yet it is among the highest rated CBS Owned and Operated Stations. So let's look at this from the management/money POV (not that that is the correct way, but I like being devil's advocate)- Don't fix what ain't broken. Money is a rare, mystical thing in broadcasting (preaching to the choir, I know...) But the other top O&O ('CCO) has used the same set for over a decade. With the branding and graphics change, the set got some minor updates to cover up the old logo (new hockey glass) but otherwise, they continue to use a set that has aged incredibly well even though it does not entirely match the new look and feel of the station (example: all the dark blue and copper looks a little out of place now). As long as the ratings remain, and the billing is there, CBS will pour CapEx money where they feel it's needed more- like building an entire operation in Detroit, blowing up LA, etc.) 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/44/#findComment-286117 Share on other sites More sharing options...
CircleWXYZ 180 Posted May 4, 2023 Share Posted May 4, 2023 All I’m going to say is the newsroom format WWJ uses is looking better and better. Stations like KCBS and WBBM are just a hot mess. My goodness!!! 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/44/#findComment-286120 Share on other sites More sharing options...
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