NBC 5 Chicago 196 Posted June 21, 2021 Posted June 21, 2021 (edited) WMAQ has updated its graphics as of their 4pm newscast. Below are a few screenshots. Surprised we're the first ones to change. Edited June 22, 2021 by NBC 5 Chicago 3 1 1 1
qunewsguy 378 Posted June 21, 2021 Posted June 21, 2021 A nice, lighter update for sure! No change at WVIT yet but I'm guessing they'll wait til their new set debuts to roll this out.
WCAUTVNBC10 413 Posted June 21, 2021 Posted June 21, 2021 I see elements of Look N, Look G, and even the Nightly look. It's a really good evolution to Look N that really cleans up the presentation. 1
ref1997 59 Posted June 21, 2021 Posted June 21, 2021 (edited) Tough day for WMAQ to launch a new look today given the busy news day of tornado aftermath. Edited June 21, 2021 by ref1997
Medianext.MX 50 Posted June 21, 2021 Posted June 21, 2021 Great update of Look N!!!! It looks very good and, as said, it mixes elements of that look, Look G and the NECN graphics. I wonder if they were planned to debut for the delayed 2020 Olympics, but, honestly, they update their O&O graphics every Olympic cycle. 1
NowBergen 692 Posted June 21, 2021 Posted June 21, 2021 Definitely evolutionary, which is appropriate. We'll see when WNBC switches. So far the previous graphics.
Action Newsroom 1299 Posted June 21, 2021 Posted June 21, 2021 These look very good if not great. The change from mainly blue is a refreshing one. Can't wait for these to reach WCAU. 2
Jase 1065 Posted June 21, 2021 Posted June 21, 2021 (edited) 33 minutes ago, ref1997 said: Tough day for WMAQ to launch a new look today given the busy news day of tornado aftermath. Not really. This change was likely going to occur no matter the circumstances. I hope that with these changes; they abandon swapping out the color blue for red for breaking news coverage. Edited June 21, 2021 by jase
susquvalleywgal 520 Posted June 21, 2021 Posted June 21, 2021 26 minutes ago, Action Newsroom said: These look very good if not great. The change from mainly blue is a refreshing one. Can't wait for these to reach WCAU. Totally agree. -- Matt 1
ref1997 59 Posted June 21, 2021 Posted June 21, 2021 How long will we know the name of this new look? I remember the name of Look N was reported by Newscaststudio a few days before its debut.
Yankees4life 561 Posted June 22, 2021 Posted June 22, 2021 I like it. Hopefully we get it over here in Miami
Requiere 51 Posted June 22, 2021 Posted June 22, 2021 19 minutes ago, Yankees4life said: I like it. Hopefully we get it over here in Miami I think they'll switch when they finish with the set update.
24994J 5621 Posted June 22, 2021 Posted June 22, 2021 (edited) This new look cleans up so many of the bulky elements from the 2016 version, so that makes it an automatic upgrade, for me. Better balance of the blue and white elements, while keeping the bare bones structure. And I LOVE the flashes of the peacock colors in certain animations. Not divert the conversation, but I need to take a personal victory lap, here. During the pandemic, I screwed around with some ideas for a new O&O look, and I love that the NBC designers had some similar ideas to me. I didn't share these with anyone, and I had no prior knowledge to what was going to roll out. I kind of predicted the time/temp realignment (pic #1), though I left in the old, full-width social ticker and only slightly modified the 2016 L3s. I also tried out a look that emphasized the use of the peacock rainbow on a white lower third (#2). Anyway... Edited June 22, 2021 by 24994J 9
Amra 171 Posted June 22, 2021 Posted June 22, 2021 Love the new look and the SAM theme fits it REALLY nice. Good use of it in Chicago.
CaptainNews 287 Posted June 22, 2021 Posted June 22, 2021 3 hours ago, ref1997 said: How long will we know the name of this new look? I remember the name of Look N was reported by Newscaststudio a few days before its debut. Look S.
24994J 5621 Posted June 22, 2021 Posted June 22, 2021 There is a red breaking variant, but it's way more subtle than the old look, so it's fine.
NBC 5 Chicago 196 Posted June 22, 2021 Author Posted June 22, 2021 6 minutes ago, 24994J said: There is a red breaking variant, but it's way more subtle than the old look, so it's fine. Sooooo happy its not all red all the time. Very subtle. It would be nice if there was a yellow/orange variant for the morning.
24994J 5621 Posted June 22, 2021 Posted June 22, 2021 With the emphasis on the peacock, I wouldn't be shocked if there were other color variants to come, like one for mornings. Seeing more of it, I can't stress enough how much better this whole look and sound is for WMAQ.
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