NBC Considering Giving 10pm/9pm Back To Affiliates

[DirtyHarry 720]

7 hours ago, JTT said:

The ratings are already low on these nights.  The networks have tried many different types of programming on these two nights and have not been successful.   Even if the ratings are geared towards older viewers, if the older viewers tune in, and if they can attract other viewers in addition to the older viewers, the total viewers might be more than whatever they're getting now.  Isn't the main goal of the networks is to get as many viewers to watch the programs that they put on the air?  

I understand it is also about making profit off of the programming.   This might be a way to argue that they can attract more viewers with the classic programs that put on the air.

 

 

 

My argument is that this is just like a retail store. If they're not open when you need them, and you're forced to go somewhere else, sooner or later you get out of the habit of going there. So if Kroger closes at 9:00, but Meijer's is open until midnight, you're going to get into the habit of going to Meijer's and Kroger's fades away for you.

 

Radio tried that. The argument is that they have so few listeners after 7:00 p.m. that it's not worth it to have live talent. You can see how relevant radio is everywhere except for the car anymore.

[nycnewsjunkie 1414]

2 hours ago, DirtyHarry said:

My argument is that this is just like a retail store. If they're not open when you need them, and you're forced to go somewhere else, sooner or later you get out of the habit of going there. So if Kroger closes at 9:00, but Meijer's is open until midnight, you're going to get into the habit of going to Meijer's and Kroger's fades away for you.

 

Radio tried that. The argument is that they have so few listeners after 7:00 p.m. that it's not worth it to have live talent. You can see how relevant radio is everywhere except for the car anymore.

I generally agree, but I think radio was heading in that direction whether they had live talent or not. Musical artists, talk show hosts, and anything else that’s on the radio have never been more accessible, so most people (especially my age) aren’t going to consume content via an outdated medium unless we’re driving. Even then, I usually listen to either a podcast or my Spotify playlist. People are already “going somewhere else.”

 

I think NBC’s 10pm proposal is a symptom of a bigger problem. Other than live sports, I can’t remember the last time when there was an original show on one of the major networks that I actually wanted to watch. “Abbott Elementary” and “Ghosts” are pretty good, but most shows are either safe, unfunny comedies (the “Night Court” reboot,) cheesy crime dramas (most of the CBS schedule), or game shows. There’s also outright garbage like “Farmer Wants a Wife,” which is better fit for meme material than something I’d actually want to watch as a full series.

[DirtyHarry 720]

1 hour ago, nycnewsjunkie said:

I generally agree, but I think radio was heading in that direction whether they had live talent or not. Musical artists, talk show hosts, and anything else that’s on the radio have never been more accessible, so most people (especially my age) aren’t going to consume content via an outdated medium unless we’re driving. Even then, I usually listen to either a podcast or my Spotify playlist. People are already “going somewhere else.”

 

I think NBC’s 10pm proposal is a symptom of a bigger problem. Other than live sports, I can’t remember the last time when there was an original show on one of the major networks that I actually wanted to watch. “Abbott Elementary” and “Ghosts” are pretty good, but most shows are either safe, unfunny comedies (the “Night Court” reboot,) cheesy crime dramas (most of the CBS schedule), or game shows. There’s also outright garbage like “Farmer Wants a Wife,” which is better fit for meme material than something I’d actually want to watch as a full series.

 

I totally agree that they've got the bigger problem of not having anything anybody wants to watch anymore and not having a clue how to create things people want to watch. 

[JTT 39]

There are many programs out there on many different networks, cable networks, digi-networks, and streaming services. It's a matter of what standards you are talking about.  At what level is the audience level too low to produce programs at a certain time?  I believe that the audience for network TV and every other platform will become so fragmented that they should continue to produce or maintain programming at certain hours, especially the 10pm slot.

[mrsunshine 16]

Another reason that networks might not want to show legacy content on primetime is the royalties and stuff that actors may want. Yeah it could technically be cheaper than creating new shows, but if that is evened out by the millions of dollars they'd need to pay to protagonists X, Y, and Z, they might as well just keep on making new shows or repeating the ones from the current season. This is without counting that many networks' biggest hits were made by other production companies (Friends and Warner for example). That's more big bucks to give to broadcast the show.

[JTT 39]

When will NBC decide and announce what their plans are for the 10pm hour?

[NowBergen 490]

1 hour ago, JTT said:

When will NBC decide and announce what their plans are for the 10pm hour?

They shelved the idea several months ago.  It does not mean they or another of the Big 3 networks look to do this again.

[The Frog 396]

NBC dropping 10pm is still considered a 'real possibility' for the 2024-25 season.

[NowBergen 490]

On 3/24/2023 at 10:18 PM, The Frog said:

NBC dropping 10pm is still considered a 'real possibility' for the 2024-25 season.

Yet they are giving Dick Wolf another multiyear renewal for One Chicago and SVU (L&O and Organized Crime are still to new to earn that).  That causes an issue for NBC and its top producer.  Unless all 3 big networks do it, I doubt one will go alone, especially after NBC being burnt before.  With Paramount Global and Disney also belt tightening, it will be interesting to see if this actually happens.  

[MediaZone4K 1529]

On 3/27/2023 at 6:01 PM, NowBergen said:

Yet they are giving Dick Wolf another multiyear renewal for One Chicago and SVU (L&O and Organized Crime are still to new to earn that).  That causes an issue for NBC and its top producer.  Unless all 3 big networks do it, I doubt one will go alone, especially after NBC being burnt before.  With Paramount Global and Disney also belt tightening, it will be interesting to see if this actually happens.  

Well one of the solid Dick Wolf blocks has been broken up. Law & Order Organized Crime is moving to Peacock.

 

I'm surprised by this because the strength of this block came from having Stabler and Benson on back to back shows. 

10 minutes ago, Jase said:

 

It's not too surprising L&O: OC moved to Peacock. Ratings-wise, it is the weakest of the L&O block and it just doesn't work well as a 22-episode show. I wouldn't be surprised if they move Chicago PD (Season 13) to Peacock as well.

 

As far as slashing the 3rd hr. of primetime, that likely isn't necessary if they get the NBA. Their scripted slate would be greatly reduced and result in cost-savings long term (which is part of the reason why they wanted to cut the hour in the first place). 

Admittedly I find myself having to rewatch during streaming because if you miss details during an episode you might end up lost.

 

To your point yes, it would probably work work better as 10-episode show focused on one crime ring for the entire season rather than moving on to a new crime ring after 2 to 3 episodes.

 

Interesting thought on sports.

Edited 14 hours ago by MediaZone4K

[24994J 5283]

Please don't bump a thread that hasn't been touched in 14 months, unless, in the case of this thread, primetime on NBC was actually being cut down. A one-off schedule change, even if previously mentioned, doesn't warrant the bump.

[MediaZone4K 1529]

7 hours ago, 24994J said:

Please don't bump a thread that hasn't been touched in 14 months, unless, in the case of this thread, primetime on NBC was actually being cut down. A one-off schedule change, even if previously mentioned, doesn't warrant the bump.

What is the issue?

 

So no one can comment on a thread that hasn't been active in a while?

 

And I think my comment fits because many people in this thread have discussed the hesitancy to break up the Dick Wolf blocks as an obstacle to slashing 10pm. I'm just mentioning that they have. So I see no issue with what I've commented.

Edited 6 hours ago by MediaZone4K

[JTT 39]

Other shows that were not doing well on NBC, should be given a chance to continue another season on peacock, especially if they were on the borderline,  like Quantlum Leap.  This was a show they were also producing, instead of being canceled.  I understand the ratings were lower, but there were fans that were upset that this show was canceled. 

[channel2 874]

3 hours ago, JTT said:

Other shows that were not doing well on NBC, should be given a chance to continue another season on peacock, especially if they were on the borderline,  like Quantlum Leap.  This was a show they were also producing, instead of being canceled.  I understand the ratings were lower, but there were fans that were upset that this show was canceled. 

 

Or they could shop them around instead of automatically putting them into the black box that is streaming?