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KRON launches new Graphics


SFTV

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My one complaint is that the color palette and font selection is a little too similar to the KTVU / Fox O&O look. It's not a dead ringer by any means, but it's very very close. With that said, it's quite nice. It looks well thought-out, and it reminds me a bit of the first look KRON had in the post-NBC days. Seeing a bespoke graphics package for just one station is always rare and refreshing these days. I always assumed Nexstar would have eventually forced stations like KRON and KTLA into some kind of half-cooked standardized group look.

 

Oh, one more complaint: a 3:30 pkg on new graphics? KRON really competing with KPIX here on who can regularly self-congratulate themselves all day long.

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11 hours ago, SFTV said:

 

Definitely well thought-out and sharp.

 

Always happy to see some stations "do their own things" in an era of corporate ownership and group standardization. Reminds me of how WKYC/Cleveland tends to deviate from the Tegna-issued package.

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It's about time KRON gets some love.  They've been tossed aside and for the longest time given cheap, uninspiring graphics.  This is a step in the right direction.  After watching the morning newscast, this is definitely a huge improvement.  I could easily see Nexstar rolling this out to their independent stations.. I could easily see KTLA getting this in a blue palette

Edited by MichiganNewsGraphicsJunkie
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6 hours ago, C Block said:

Oh, one more complaint: a 3:30 pkg on new graphics? KRON really competing with KPIX here on who can regularly self-congratulate themselves all day long.

 

I had the same thought. The viewer...doesn't care.

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The supers have the FOX O&O, and even the Cox vibe to them.  It even seems like a modern take on Media General's "circle" package that WCMH debuted in 2011.

 

But it would be a good look to roll out to other markets.  The existing looks are beginning to look a little stale by now.  And the WDCW package needs to go...yesterday.

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1 hour ago, tyrannical bastard said:

The supers have the FOX O&O, and even the Cox vibe to them.  It even seems like a modern take on Media General's "circle" package that WCMH debuted in 2011.

 

The red L3s they're using for anchors, reporters, and breaking news are slightly more inspired than the norm, but the plain white ones they're using for headlines and people they're interviewing are just the same tired stuff that everyone else is using.

 

Overall, the new look is still better than their previous graphics, which were very cheap-looking for a top-10 market like the Bay Area.

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Package as seen on their 2:00 PM newscast — here I was thinking KTLA was alone on that. 

 

Nexstar is really inconsistent. They can drop bangers like this on KRON 4 and WXIN, yet do a mixed job on WPIX, and totally suck on News Nation. At least their stations don't all look the same like Sinclair's.

 

Ranking station group aesthetics from best to worst, I'd say: Tegna, Hearst, Graham (they're declining), Nexstar, Gray, Scripps, Sinclair.

Edited by MediaZone4K
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14 minutes ago, MediaZone4K said:

Package as seen on their 2:00 PM newscast — here I was thinking KTLA was alone on that. 

 

Nexstar is really inconsistent. They can drop bangers like this on KRON 4 and WXIN, yet do a mixed job on WPIX, and totally suck on News Nation. At least their stations don't all look the same like Sinclair's.

Ranking station aesthetics from best to worst, I'd say: Tegna, Hearst, Graham (they're declining), Nexstar, Gray, Scripps, Sinclair.

I was thinking the same thing.. I feel that WPIX got shafted graphics-wise.. They are rather cheap looking for the #1 market... Had they gotten this in a blue color, would've been way better.. I really hope they can continue with these smashing packages... The Nexstar "CBS Package"  and "NBC Package" are definitely showing their age and could use a great refresh with something along these lines....

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8 minutes ago, MichiganNewsGraphicsJunkie said:

I was thinking the same thing.. I feel that WPIX got shafted graphics-wise.. They are rather cheap looking for the #1 market

Yup! WPIX has looked cheap since 2010 when they started doing newscasts from their control room.

 

Ironically, none of the NYC stations are the best looking in their O&O groups despite being flagship stations. WTTG looks way better than WNYW. WRC looks better than WNBC. KCAL looks better than WCBS, and KABC & KGO look better than WABC. Back on topic...

Edited by MediaZone4K
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The more I keep watching KRON, the graphics are simplistic and colorful which is taking me back to KTLA in 1997 when it had the Linda Kane Design look prior to the 2004 refresh with “Prime News”

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2 hours ago, MediaZone4K said:

Package as seen on their 2:00 PM newscast — here I was thinking KTLA was alone on that. 

 

Nexstar is really inconsistent. They can drop bangers like this on KRON 4 and WXIN, yet do a mixed job on WPIX, and totally suck on News Nation. At least their stations don't all look the same like Sinclair's.

Ranking station aesthetics from best to worst, I'd say: Tegna, Hearst, Graham (they're declining), Nexstar, Gray, Scripps, Sinclair.

KTLA doesn't have a 2pm news. They have a 1pm and 3pm. KCAL had a 2pm years ago and it was very popular, anchored by Mia Lee. It was basically the car chase newscast since that's all that was happening at that hour for the most part.

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8 minutes ago, FiveNews said:

KTLA doesn't have a 2pm news. They have a 1pm and 3pm. KCAL had a 2pm years ago and it was very popular, anchored by Mia Lee. It was basically the car chase newscast since that's all that was happening at that hour for the most part.

You're right! Its their in house produced "Off the Clock". Not a newscast but still KTLA produced. They're producing their own content from 4:00 a.m. to 8:00 p.m. Insane.

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On 10/2/2024 at 6:34 PM, SFTV said:

The more I keep watching KRON, the graphics are simplistic and colorful which is taking me back to KTLA in 1997 when it had the Linda Kane Design look prior to the 2004 refresh with “Prime News”

Loved that package, especially on the WB 11 NYC.

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I have to give them snaps for also incorporating an updated version of “Instant Classics” into the music that’s going along with this package. 

On 10/2/2024 at 4:45 AM, C Block said:

My one complaint is that the color palette and font selection is a little too similar to the KTVU / Fox O&O look. It's not a dead ringer by any means, but it's very very close. With that said, it's quite nice.

I’m starting to wonder if this becomes the new overused typeface in news graphics because it’s also reminiscent of the ones used in the recent Coxollo refresh. (WSB, WFTV, KIRO, etc.)

Edited by TresGriffin
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Tuned in to KRON4 at 6 today and was shocked by the new graphics. Much better than their last refresh, that's for sure.

 

But what I'm most excited for is their new music which features the familiar and iconic Instant Classics by Michael Boyd. Such a signature sound for KRON and it's great that they were able to keep it front and center even with the new theme.

 

In this video about the music, they talk about the "four-note brand" that is definitely KRON. And it reminded me of NBC's chimes or something that, for us Bay Area folk of course, is so recognizable.

 

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