2025 Scripps Station Graphics

[tyrannical bastard 4055]

It's good to see a sign of life from Scripps, especially over the last two years. 

 

Has the industry declined so far that I'm actually excited to see this package?

 

So many of the group packages introduced over the past few years are well past their prime already, and groups like Gray haven't even finished yet....

[MidwestTV 1262]

I've always wondered how it's decided which station gets stuff like this first and why others have to wait so much longer.

[Dave Lampstein 126]

25 minutes ago, MidwestTV said:

I've always wondered how it's decided which station gets stuff like this first and why others have to wait so much longer.

 

Scripps' graphics hub is in the same building as WFTS.

[kfc513 242]

On 5/29/2025 at 5:48 PM, Dave Lampstein said:

The design has VividZero/Defiant vibes ?

 

On 5/30/2025 at 11:49 AM, MeAndTheGraphics said:

This looks like something they would do. I mean, some of the elements here look pretty familiar.

 

You'd be on the mark because they've already got a case study up... 

https://defiantla.com/work/scripps-news-group-rebrand/

 

[ABC 7 Denver 1732]

On 5/30/2025 at 2:58 PM, newsman123 said:

The current music pkg isnt even music. Its weak boring..  nothing. A few lame sounds to put you to sleep.

 

This is at least a music pkg with some style. God.. why have the Scripps stations become so boring and vanilla. They are unwatchable. No energy. WXYZ is the worst offender. Is that on purpose? 

 

Why? Because they keep hiring SAM.

[ns8401 960]

1 hour ago, ABC 7 Denver said:

 

Why? Because they keep hiring SAM.

Inergy was pretty good I thought… 

[tyrannical bastard 4055]

10 hours ago, ns8401 said:

Inergy was pretty good I thought… 

SAM was good with their pre-2006 packages.  It's not the packages themselves, it's just their flagrant overuse by certain groups like Nexstar. 

I swear if I hear Guardian one more time...

 

Mostly it was the whole SESAC thing which caused many stations to drop them with the rise of licensing fees.  In subsequent years,  with the consolidation and group-branding of stations, sameness prevailed and a good SAM theme could get maligned by a station or group that ran with something, or even used a theme to the point or boring-ness....

[MidwestTV 1262]

15 hours ago, kfc513 said:

 

You'd be on the mark because they've already got a case study up... 

https://defiantla.com/work/scripps-news-group-rebrand/

 

 

Looks like they've done a lot of work for ABC.

[TennTV1983 810]

1 hour ago, MidwestTV said:

 

Looks like they've done a lot of work for ABC.

 

Yep. They're the same team for the most part when they were still Vivid Zero. Just under a different name after splitting from their parent company SmithGeiger.

[MediaZone4K 2274]

On 6/1/2025 at 3:06 PM, tyrannical bastard said:

It's good to see a sign of life from Scripps, especially over the last two years. 

 

Has the industry declined so far that I'm actually excited to see this package?

 

So many of the group packages introduced over the past few years are well past their prime already, and groups like Gray haven't even finished yet....

Agreed. Most of the graphics put out by station groups have been bland. As for sets Nexstar been the most consistent with putting out decent sets.

Edited 5 hours ago by MediaZone4K