2025 Scripps Station Graphics

[MidwestTV 1358]

I've always wondered how it's decided which station gets stuff like this first and why others have to wait so much longer.

[Dave Lampstein 287]

25 minutes ago, MidwestTV said:

I've always wondered how it's decided which station gets stuff like this first and why others have to wait so much longer.

 

Scripps' graphics hub is in the same building as WFTS.

[kfc513 259]

On 5/29/2025 at 5:48 PM, Dave Lampstein said:

The design has VividZero/Defiant vibes ?

 

On 5/30/2025 at 11:49 AM, MeAndTheGraphics said:

This looks like something they would do. I mean, some of the elements here look pretty familiar.

 

You'd be on the mark because they've already got a case study up... 

https://defiantla.com/work/scripps-news-group-rebrand/

 

[ABC 7 Denver 1889]

On 5/30/2025 at 2:58 PM, newsman123 said:

The current music pkg isnt even music. Its weak boring..  nothing. A few lame sounds to put you to sleep.

 

This is at least a music pkg with some style. God.. why have the Scripps stations become so boring and vanilla. They are unwatchable. No energy. WXYZ is the worst offender. Is that on purpose? 

 

Why? Because they keep hiring SAM.

[ns8401 995]

1 hour ago, ABC 7 Denver said:

 

Why? Because they keep hiring SAM.

Inergy was pretty good I thought… 

[tyrannical bastard 4676]

10 hours ago, ns8401 said:

Inergy was pretty good I thought… 

SAM was good with their pre-2006 packages.  It's not the packages themselves, it's just their flagrant overuse by certain groups like Nexstar. 

I swear if I hear Guardian one more time...

 

Mostly it was the whole SESAC thing which caused many stations to drop them with the rise of licensing fees.  In subsequent years,  with the consolidation and group-branding of stations, sameness prevailed and a good SAM theme could get maligned by a station or group that ran with something, or even used a theme to the point or boring-ness....

[MidwestTV 1358]

15 hours ago, kfc513 said:

 

You'd be on the mark because they've already got a case study up... 

https://defiantla.com/work/scripps-news-group-rebrand/

 

 

Looks like they've done a lot of work for ABC.

[TennTV1983 870]

1 hour ago, MidwestTV said:

 

Looks like they've done a lot of work for ABC.

 

Yep. They're the same team for the most part when they were still Vivid Zero. Just under a different name after splitting from their parent company SmithGeiger.

[MediaZone4K 2661]

On 6/1/2025 at 3:06 PM, tyrannical bastard said:

It's good to see a sign of life from Scripps, especially over the last two years. 

 

Has the industry declined so far that I'm actually excited to see this package?

 

So many of the group packages introduced over the past few years are well past their prime already, and groups like Gray haven't even finished yet....

Agreed. Most of the graphics put out by station groups have been bland. As for sets Nexstar been the most consistent with putting out decent designs.

Edited July 18, 2025 by MediaZone4K

[Archiva 20]

It is now confirmed that 11 One/Music is behind the new music package for the Scripps look.

https://11onemusic.com/post/scripps-rebrand-2025-11-one-music

[Dave Lampstein 287]

Listened to the demo on their press release… This sounds like the result of asking ChatGPT to make you a music package. 

[ns8401 995]

4 hours ago, Archiva said:

It is now confirmed that 11 One/Music is behind the new music package for the Scripps look.

https://11onemusic.com/post/scripps-rebrand-2025-11-one-music

This is about as generic as you could possibly get I think…

[WhoCares2 22]

I don’t love it. I don’t hate it. 
It’s just there. Kind of like Scripps as a company. 

[Georgie56 3661]

WEWS has launched this package today.

 

 

 

Edited July 17, 2025 by Georgie56

[ns8401 995]

3 hours ago, Georgie56 said:

WEWS has launched this package today.

 

 

 

I wonder if we are gonna have to deal with the lower third always being on the screen during stories? I kinda like the way the current package lets them shut off for most of the story. 

[MediaZone4K 2661]

Cue excessive attention to detail...Looks like they're keeping the minimalistic white bugs when the L3 ribbon is absent. I don't mind it, it's not distracting. I do wish they'd color the station logos when the ribbons appear though.

 

I wish some stations still did transparent screen bugs.

Edited July 18, 2025 by MediaZone4K

[5OnYourSideMan 88]

10 hours ago, ns8401 said:

I wonder if we are gonna have to deal with the lower third always being on the screen during stories? I kinda like the way the current package lets them shut off for most of the story. 

WEWS is now welcome aboard the new 2025 Scripps package boat.

[5OnYourSideMan 88]

We have a combination of elements from the 2012 Scripps Graphics package with News 5 Investigators style lower thirds and the 2020 Scripps Graphics package.

[MichiganNewsGraphicsJunkie 1158]

In a story that I can't link to, due to the website not allowed to be linked on here, Scripps says that the implementation of the new package will be "aggressive", based on technical considerations... Also they claim that audience feedback has been "beyond expectations"... So we shall see what "aggressive" brings us in the upcoming weeks/months...

[Weeters 2173]

Noticed in the video mentioned in the thread about the possible Allen Media group pack that the recent Defiant demo reel has what looks to be a prototype of a Scripps look that never made it to air.

 

 

[TheRolyPoly 3510]

Say hello to a new look WXYZ-TV Channel 7 Detroit.

 

 

[ns8401 995]

4 hours ago, TheRolyPoly said:

Say hello to a new look WXYZ-TV Channel 7 Detroit.

 

 

That music just doesn’t work. It look good but the sound is dreary. 

Edited October 2, 2025 by ns8401

[MichiganNewsGraphicsJunkie 1158]

For a Top 20 Market, it's bleh....

[MidwestTV 1358]

On 7/28/2025 at 7:58 AM, MichiganNewsGraphicsJunkie said:

In a story that I can't link to, due to the website not allowed to be linked on here, Scripps says that the implementation of the new package will be "aggressive", based on technical considerations... Also they claim that audience feedback has been "beyond expectations"... So we shall see what "aggressive" brings us in the upcoming weeks/months...

 

I'm more curious about what this "beyond expectations" audience feedback is.

 

5 hours ago, TheRolyPoly said:

Say hello to a new look WXYZ-TV Channel 7 Detroit.

 

Music is way too weak.

[JRyan 694]

26 minutes ago, MidwestTV said:

Music is way too weak.

 

To be fair, it matches the Scrippscast format corporate is eager to push.

Edited October 2, 2025 by JRyan