SFTV 526 Posted October 20, 2017 Share Posted October 20, 2017 I am watching the 4pm news now I noticed it no longer says cbsbaltimore.com under the bug. And just heard Chorma Cues for this full screen graphic.[ATTACH]4718[/ATTACH] [ATTACH=full]4718[/ATTACH] [ATTACH=full]4719[/ATTACH] It’s like KPIX all over again. It only (KPIX.com) lasted a few months and went back to CBSSF.com However their social media handle is a mess. Twitter still uses CBSSF Instagram, Facebook and Snapchat is KPIXtv Their Friday Noon Pet Segments sill refer their email as [email protected] Link to comment https://localnewstalk.net/topic/16007-wjz-drops-eyewitness-news-slowly-rebrands-new-logo-roll-out-and-new-set/page/2/#findComment-187026 Share on other sites More sharing options...
news89 468 Posted October 20, 2017 Share Posted October 20, 2017 It’s like KPIX all over again. It only (KPIX.com) lasted a few months and went back to CBSSF.com However their social media handle is a mess. Twitter still uses CBSSF Instagram, Facebook and Snapchat is KPIXtv Their Friday Noon Pet Segments sill refer their email as [email protected] KDKA never did use cbspittsburgh.com tag at all on air has always been kdka.com Link to comment https://localnewstalk.net/topic/16007-wjz-drops-eyewitness-news-slowly-rebrands-new-logo-roll-out-and-new-set/page/2/#findComment-187027 Share on other sites More sharing options...
rkolsen 1684 Posted October 20, 2017 Author Share Posted October 20, 2017 KDKA never did use cbspittsburgh.com tag at all on air has always been kdka.com I’m betting they thought people would misspell the website. Link to comment https://localnewstalk.net/topic/16007-wjz-drops-eyewitness-news-slowly-rebrands-new-logo-roll-out-and-new-set/page/2/#findComment-187028 Share on other sites More sharing options...
tw-804 192 Posted October 21, 2017 Share Posted October 21, 2017 KDKA never did use cbspittsburgh.com tag at all on air has always been kdka.com Neither did WCCO with the CBSMinnesota.com tag. They always say WCCO.com. Link to comment https://localnewstalk.net/topic/16007-wjz-drops-eyewitness-news-slowly-rebrands-new-logo-roll-out-and-new-set/page/2/#findComment-187032 Share on other sites More sharing options...
Webovision 202 Posted October 21, 2017 Share Posted October 21, 2017 nothing is forever... As long as Chroma Cues stays intact, I'm fine with this change. The stylized 13 must stay as well. I think there are ways they could adapt the graphics package. Like for the open I could see them recoloring the “rings” and eye to match the logo color scheme. Have a few different city scape views. I got a tweet back: [MEDIA=twitter]921507635765153792[/MEDIA] still do not understand the obsession with making graphics local that this site has.... if they adopt the o&o pkg there will almost certainly be a logo change as well... at least recoloring it to work with the o&o pkg (think KPIX logo)... doubtful that logo stays but there is NO WAY that color scheme sticks around... Link to comment https://localnewstalk.net/topic/16007-wjz-drops-eyewitness-news-slowly-rebrands-new-logo-roll-out-and-new-set/page/2/#findComment-187037 Share on other sites More sharing options...
rkolsen 1684 Posted October 21, 2017 Author Share Posted October 21, 2017 nothing is forever... still do not understand the obsession with making graphics local that this site has.... if they adopt the o&o pkg there will almost certainly be a logo change as well... at least recoloring it to work with the o&o pkg (think KPIX logo)... doubtful that logo stays but there is NO WAY that color scheme sticks around... I brought up the logo because it’s a bit iconic around here. It’s what they’ve built an entire brand around. They actually have a lot of people signing up be in one of their cube promos. They have the big one that’s scene in their opens and medium and smaller ones. All of their current promos (except topical) feature it with either the talent or fans holding it and giving their location. Link to comment https://localnewstalk.net/topic/16007-wjz-drops-eyewitness-news-slowly-rebrands-new-logo-roll-out-and-new-set/page/2/#findComment-187052 Share on other sites More sharing options...
RCA TK47 277 Posted October 21, 2017 Share Posted October 21, 2017 [ATTACH=full]4718[/ATTACH] [ATTACH=full]4719[/ATTACH] That font is almost unreadable... stretched out way too much. They should at least change the font before they change anything else. It looks like a bad eye chart. Link to comment https://localnewstalk.net/topic/16007-wjz-drops-eyewitness-news-slowly-rebrands-new-logo-roll-out-and-new-set/page/2/#findComment-187057 Share on other sites More sharing options...
Eat News 4745 Posted October 21, 2017 Share Posted October 21, 2017 It’s like KPIX all over again. It only (KPIX.com) lasted a few months and went back to CBSSF.com However their social media handle is a mess. Twitter still uses CBSSF Instagram, Facebook and Snapchat is KPIXtv Their Friday Noon Pet Segments sill refer their email as [email protected] No more "The Pix Page"...? Link to comment https://localnewstalk.net/topic/16007-wjz-drops-eyewitness-news-slowly-rebrands-new-logo-roll-out-and-new-set/page/2/#findComment-187063 Share on other sites More sharing options...
rkolsen 1684 Posted October 21, 2017 Author Share Posted October 21, 2017 Here’s their package pre HD. This report just aired so a 4:3 image is stretched to 16:9. And the NFL match up word art graphics: I will say that WJZ’s creative department churns out new promos regularly. Seasonal spots are usually filmed in season. The footage is always current. Link to comment https://localnewstalk.net/topic/16007-wjz-drops-eyewitness-news-slowly-rebrands-new-logo-roll-out-and-new-set/page/2/#findComment-187066 Share on other sites More sharing options...
Weeters 1916 Posted October 21, 2017 Share Posted October 21, 2017 I brought up the logo because it’s a bit iconic around here. It’s what they’ve built an entire brand around. I'm sure people said the same thing about WCBS' logo, but they built an entire new graphics package just for the occasion when they decided to make the "2" super generic for no real reason. The logo is the least of their worries. Those graphics needed to go 15 years ago, and that music should have gone at the same time. Having an "iconic" logo/music/etc doesn't mean anything if it's only iconic amongst an aging group of people outside your demographics. Link to comment https://localnewstalk.net/topic/16007-wjz-drops-eyewitness-news-slowly-rebrands-new-logo-roll-out-and-new-set/page/2/#findComment-187099 Share on other sites More sharing options...
MichiganNewsGraphicsJunkie 915 Posted October 21, 2017 Share Posted October 21, 2017 I wouldn't mind them keeping the '13' logo with the Westinghouse font... make it with the silver CBS eye and gold 13... But man these mid 90's Word graphics are an embarrassment for this market... it's sad when other tv stations 100+ markets below have better graphics than WJZ... Link to comment https://localnewstalk.net/topic/16007-wjz-drops-eyewitness-news-slowly-rebrands-new-logo-roll-out-and-new-set/page/2/#findComment-187103 Share on other sites More sharing options...
LoadStar 364 Posted October 22, 2017 Share Posted October 22, 2017 It isn’t Word art. It is clearly Video Toaster graphics. I bet they have a warehouse full of old Amiga computers and Video Toaster cards so they can keep cranking them out. Link to comment https://localnewstalk.net/topic/16007-wjz-drops-eyewitness-news-slowly-rebrands-new-logo-roll-out-and-new-set/page/2/#findComment-187114 Share on other sites More sharing options...
TSSZNews 1051 Posted October 22, 2017 Share Posted October 22, 2017 Having an "iconic" logo/music/etc doesn't mean anything if it's only iconic amongst an aging group of people outside your demographics. Woof. I hope you're never in a decision-making position at WPVI! Link to comment https://localnewstalk.net/topic/16007-wjz-drops-eyewitness-news-slowly-rebrands-new-logo-roll-out-and-new-set/page/2/#findComment-187115 Share on other sites More sharing options...
24994J 5577 Posted October 22, 2017 Share Posted October 22, 2017 Woof. I hope you're never in a decision-making position at WPVI! MCTYW has more than a decade on Chroma Cues, WPVI has evolved their look to keep up with the times, and they have not let go of their ratings dominance, unlike WJZ. No comparison. Link to comment https://localnewstalk.net/topic/16007-wjz-drops-eyewitness-news-slowly-rebrands-new-logo-roll-out-and-new-set/page/2/#findComment-187117 Share on other sites More sharing options...
skbl17 188 Posted October 22, 2017 Share Posted October 22, 2017 That font is almost unreadable... stretched out way too much. They should at least change the font before they change anything else. It looks like a bad eye chart. Obligatory: I wanted to see how much Helvetica can be stretched in Photoshop... Link to comment https://localnewstalk.net/topic/16007-wjz-drops-eyewitness-news-slowly-rebrands-new-logo-roll-out-and-new-set/page/2/#findComment-187118 Share on other sites More sharing options...
Jess 1115 Posted October 22, 2017 Share Posted October 22, 2017 I'm gonna go against everyone else here and say... BURN IT DOWN. Graphics, music, everything. The CBS O&O look, while not without its issues (pick an aspect ratio and stick with it, guys!), is actually quite nice. It wouldn't be a loss to just switch to that. Link to comment https://localnewstalk.net/topic/16007-wjz-drops-eyewitness-news-slowly-rebrands-new-logo-roll-out-and-new-set/page/2/#findComment-187122 Share on other sites More sharing options...
detroiter313 180 Posted October 22, 2017 Share Posted October 22, 2017 I wonder is KC Robertson still around at WJZ, anybody know? Link to comment https://localnewstalk.net/topic/16007-wjz-drops-eyewitness-news-slowly-rebrands-new-logo-roll-out-and-new-set/page/2/#findComment-187128 Share on other sites More sharing options...
NEOMatrix 1299 Posted October 22, 2017 Share Posted October 22, 2017 As long as the set gets a few tweaks instead of completely redoing it, I'm all game. It's time to let Chroma Cues die in peace while it still has a shred of dignity. Link to comment https://localnewstalk.net/topic/16007-wjz-drops-eyewitness-news-slowly-rebrands-new-logo-roll-out-and-new-set/page/2/#findComment-187129 Share on other sites More sharing options...
RCA TK47 277 Posted October 22, 2017 Share Posted October 22, 2017 I'm gonna go against everyone else here and say... BURN IT DOWN. Graphics, music, everything. The CBS O&O look, while not without its issues (pick an aspect ratio and stick with it, guys!), is actually quite nice. It wouldn't be a loss to just switch to that. You’re right, everything needs to be changed even losing the Group W font... it’s 2017 for jeebus sake! Maybe the add the call letters underneath KOVRs O&O logo and call it done: Link to comment https://localnewstalk.net/topic/16007-wjz-drops-eyewitness-news-slowly-rebrands-new-logo-roll-out-and-new-set/page/2/#findComment-187132 Share on other sites More sharing options...
Darius22 122 Posted October 22, 2017 Share Posted October 22, 2017 You’re right, everything needs to be changed even losing the Group W font... it’s 2017 for jeebus sake! Maybe the add the call letters underneath KOVRs O&O logo and call it done: [ATTACH=full]4750[/ATTACH] Or make the 13 logo like KOVR but gold like most CBS O&Os (for example WCBS). another idea is Copy KYW or WFSB (not really an O&O) and have them use Chroma Cues as a sounder or Signature in the Current Enforcer Package. Link to comment https://localnewstalk.net/topic/16007-wjz-drops-eyewitness-news-slowly-rebrands-new-logo-roll-out-and-new-set/page/2/#findComment-187134 Share on other sites More sharing options...
Big Country News 435 Posted October 22, 2017 Share Posted October 22, 2017 I wonder is KC Robertson still around at WJZ, anybody know? https://wjzcreative.com/the-team/ According to this. Link to comment https://localnewstalk.net/topic/16007-wjz-drops-eyewitness-news-slowly-rebrands-new-logo-roll-out-and-new-set/page/2/#findComment-187135 Share on other sites More sharing options...
Samantha 2895 Posted October 22, 2017 Share Posted October 22, 2017 I don't normally do this, but I did offer my take some time back... Link to comment https://localnewstalk.net/topic/16007-wjz-drops-eyewitness-news-slowly-rebrands-new-logo-roll-out-and-new-set/page/2/#findComment-187136 Share on other sites More sharing options...
Journalist 894 Posted October 22, 2017 Share Posted October 22, 2017 Link to comment https://localnewstalk.net/topic/16007-wjz-drops-eyewitness-news-slowly-rebrands-new-logo-roll-out-and-new-set/page/2/#findComment-187155 Share on other sites More sharing options...
Rusty Muck 4374 Posted October 22, 2017 Share Posted October 22, 2017 It isn’t Word art. It is clearly Video Toaster graphics. I bet they have a warehouse full of old Amiga computers and Video Toaster cards so they can keep cranking them out. The technology is modern, but KC Robertson and the WJZ CSD team have gone all out to replicate previous looks and preserve a motif that was dated in 1999. At least with the 2004 package (based off of the 1998-2004 package) you could READ the L3s. Link to comment https://localnewstalk.net/topic/16007-wjz-drops-eyewitness-news-slowly-rebrands-new-logo-roll-out-and-new-set/page/2/#findComment-187158 Share on other sites More sharing options...
Rusty Muck 4374 Posted October 22, 2017 Share Posted October 22, 2017 You’re right, everything needs to be changed even losing the Group W font... it’s 2017 for jeebus sake! Maybe the add the call letters underneath KOVRs O&O logo and call it done: [ATTACH=full]4750[/ATTACH] I disagree. KYW and KDKA could get away with dropping the "3" and "2" (their radio sisters kept the typeface) while WBZ-TV and radio elected to drop it a year after they switched to CBS. The "13" in original form is salvageable. The current logo as a whole? Not at all. It looks ridiculously cartoonish, especially as the "13" is poorly traced over from the original font. The color scheme is not visually appealing (purple in a TV station logo???). But when you take too much of the look away... it risks becoming a bland McStation. You can't tell me that implementing the current O&O graphics package, with a redo of the logo to that blue-and-white color scheme and the correct Westinghouse "13," wouldn't work. Link to comment https://localnewstalk.net/topic/16007-wjz-drops-eyewitness-news-slowly-rebrands-new-logo-roll-out-and-new-set/page/2/#findComment-187160 Share on other sites More sharing options...
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