TVNewsLover 782 Posted September 14, 2022 Share Posted September 14, 2022 Is there any evidence that they are adopting these names? Can they not use both their current names and the CBS NEWS (CITY NAME) concurrently. Use the current names for the traditional newscasts and the city name ones for digital/streaming/online and non-traditional newscasts like the ones on the sister stations. 1 1 1 Link to comment https://localnewstalk.net/topic/19050-wbzboston-and-other-cbs-oos-to-rebrand-newscasts/page/6/#findComment-277759 Share on other sites More sharing options...
Georgie56 3307 Posted September 14, 2022 Share Posted September 14, 2022 (edited) 2 hours ago, TVNewsLover said: Is there any evidence that they are adopting these names? Can they not use both their current names and the CBS NEWS (CITY NAME) concurrently. Use the current names for the traditional newscasts and the city name ones for digital/streaming/online and non-traditional newscasts like the ones on the sister stations. There was a promo video posted in the WCBS thread about a Jets show they air that had the “CBS New York” branding on it instead of “CBS 2”. KCNC is gearing up to rebrand to “CBS Colorado” and the 9am newscast they launched this week is called “CBS Colorado Mornings”. WWJ has already rebranded itself to “CBS Detroit” and their entire news department will be called “CBS News Detroit”. And when KCAL launches their new morning newscast in a month or two, it certainly won’t be called “KCAL 9 News Mornings” since KCBS will simulcast an hour of that show at 6am in between their double-run of CBS Mornings. Not to mention WFOR has been teasing a rebrand to “CBS News Miami” for a few months now. The evidence is overwhelming at this point. Edited September 14, 2022 by Georgie56 3 2 1 Link to comment https://localnewstalk.net/topic/19050-wbzboston-and-other-cbs-oos-to-rebrand-newscasts/page/6/#findComment-277768 Share on other sites More sharing options...
maddog363 22 Posted September 14, 2022 Share Posted September 14, 2022 40 minutes ago, Georgie56 said: There was a promo video posted in the WCBS thread about a Jets show they air that had the “CBS New York” branding on it instead of “CBS 2”. KCNC is gearing up to rebrand to “CBS Colorado” and the 9am newscast they launched this week is called “CBS Colorado Mornings”. WWJ has already rebranded itself to “CBS Detroit” and their entire news department will be called “CBS News Detroit”. And when KCAL launches their new morning newscast in a month or two, it certainly won’t be called “KCAL 9 News Mornings” since KCBS will simulcast an hour of that show at 6am in between their double-run of CBS Mornings. Not to mention WFOR has been teasing a rebrand to “CBS News Miami” for a few months now. The evidence is overwhelming at this point. Not to mention the leaked videos that Mike and Owen posted a few weeks ago. I think the channel numbers are gonzo. 3 1 Link to comment https://localnewstalk.net/topic/19050-wbzboston-and-other-cbs-oos-to-rebrand-newscasts/page/6/#findComment-277774 Share on other sites More sharing options...
SFTV 527 Posted September 14, 2022 Share Posted September 14, 2022 (edited) KPIX finally launched a new morning show on KBCW called CBS NEWS Bay Area: Morning Edition. The newscast is mostly News driven and not like it’s sister station KOVR/KMAX with the “Good Day” format. Prior to the launch, they have been only simulcasting KPIX from 5-7am then straight to Paid Programming. As of this week they dropped the 5am hour simulcast for syndication programming. 6am is still a simulcast KPIX 5 NEWS at 6am. 7-9am is CBS NEWS Bay Area: Morning Edition. With KTVU and KRON dominating the mornings. Hopefully KBCW will at least get some viewership. Edited September 14, 2022 by SFTV 1 Link to comment https://localnewstalk.net/topic/19050-wbzboston-and-other-cbs-oos-to-rebrand-newscasts/page/6/#findComment-277779 Share on other sites More sharing options...
24994J 5585 Posted September 14, 2022 Share Posted September 14, 2022 15 minutes ago, SFTV said: CBS NEWS Bay Area: Morning Edition Are these stations getting paid by the letter/word? 'CBS [Market] MORNINGS' (KCNC and WBBM are two that come to mind) surely gets the job done, in a more concise manner. 1 1 Link to comment https://localnewstalk.net/topic/19050-wbzboston-and-other-cbs-oos-to-rebrand-newscasts/page/6/#findComment-277783 Share on other sites More sharing options...
Georgie56 3307 Posted September 14, 2022 Share Posted September 14, 2022 6 minutes ago, 24994J said: Are these stations getting paid by the letter/word? 'CBS [Market] MORNINGS' (KCNC and WBBM are two that come to mind) surely gets the job done, in a more concise manner. I was actually watching that newscast yesterday and there was no mention of that name anywhere. It used the existing KPIX 5 News branding. 1 1 Link to comment https://localnewstalk.net/topic/19050-wbzboston-and-other-cbs-oos-to-rebrand-newscasts/page/6/#findComment-277784 Share on other sites More sharing options...
hmaxhanson 650 Posted September 14, 2022 Share Posted September 14, 2022 5 hours ago, cg41386 said: Possible Philly/KYW clues? Looks like the Eyewitness News name is staying, and it looks pretty good in the CBS font. 2 1 1 Link to comment https://localnewstalk.net/topic/19050-wbzboston-and-other-cbs-oos-to-rebrand-newscasts/page/6/#findComment-277785 Share on other sites More sharing options...
SFTV 527 Posted September 14, 2022 Share Posted September 14, 2022 2 minutes ago, Georgie56 said: I was actually watching that newscast yesterday and there was no mention of that name anywhere. It used the existing KPIX 5 News branding. Right? My DVR has the new branding. I was hoping a custom morning open and updated bug, yet they’re still using the KPIX 5 Bug. When they had a 10pm newscast pre pandemic, they at least had the KBCW bug instead. The only mention of CBS NEWS Bay Area Branding is only on the 6 and 7pm with the custom open “CBS NEWS Bay Area with Juliette Goodrich” but the DVR still says KPIX 5 News at 6pm 1 1 Link to comment https://localnewstalk.net/topic/19050-wbzboston-and-other-cbs-oos-to-rebrand-newscasts/page/6/#findComment-277787 Share on other sites More sharing options...
NowBergen 685 Posted September 14, 2022 Share Posted September 14, 2022 I actually don't see completely getting rid of the channel number being a good move. Several of the CBS O&Os are heritage stations from the start up of television, over 70 years old. Throughout the years, most people refer to them as Channel 2, Channel 4 etc. Considering local news skews older demographically, those are the folks that are used to watching Channel 2 most of their lives and will refer to it that way. If the heritage channel numbers weren't important, why did they all push for virtual channel numbers when they converted to digital TV? The non station branding is fine, NBC has done that for years, but they did not abandon channel numbers either. 4 1 1 Link to comment https://localnewstalk.net/topic/19050-wbzboston-and-other-cbs-oos-to-rebrand-newscasts/page/6/#findComment-277795 Share on other sites More sharing options...
froyo49 230 Posted September 15, 2022 Share Posted September 15, 2022 4 hours ago, 24994J said: CBS [Market] MORNINGS' (KCNC and WBBM are two that come to mind) surely gets the job done, in a more concise manner. KTVU has “Mornings on 2”, and KGO used “ABC7 Mornings” for a while. Probably didn’t want to muddle the market with the “Mornings” name 1 1 Link to comment https://localnewstalk.net/topic/19050-wbzboston-and-other-cbs-oos-to-rebrand-newscasts/page/6/#findComment-277813 Share on other sites More sharing options...
groupwfan 97 Posted September 15, 2022 Share Posted September 15, 2022 5 hours ago, hmaxhanson said: Looks like the Eyewitness News name is staying, and it looks pretty good in the CBS font. I hope it stays. Let's not have them repeat what they did in 1991 (although their '91 rebranding made me a fan of the station ironically; TT Norms would look good on the EWN name) 1 1 Link to comment https://localnewstalk.net/topic/19050-wbzboston-and-other-cbs-oos-to-rebrand-newscasts/page/6/#findComment-277816 Share on other sites More sharing options...
MediaZone4K 2190 Posted September 21, 2022 Share Posted September 21, 2022 On 9/14/2022 at 5:19 PM, hmaxhanson said: Looks like the Eyewitness News name is staying, and it looks pretty good in the CBS font. Eyewitness News would have been the perfect branding for CBS O&Os had ABC not taken it. 1 Link to comment https://localnewstalk.net/topic/19050-wbzboston-and-other-cbs-oos-to-rebrand-newscasts/page/6/#findComment-278086 Share on other sites More sharing options...
TexasTVNews 1377 Posted September 21, 2022 Share Posted September 21, 2022 42 minutes ago, iron_lion said: Eyewitness News would have been the perfect branding for CBS O&Os had ABC not taken it. KDKA had the Eyewitness News name until '96, 'BZ had it until '93, and 'JZ had it until either '17 or '18. It would be nice if the EWN name would make a comeback on KD, BZ, and JZ. And personally, I wish my home station had the EWN name in DFW. 2 2 Link to comment https://localnewstalk.net/topic/19050-wbzboston-and-other-cbs-oos-to-rebrand-newscasts/page/6/#findComment-278089 Share on other sites More sharing options...
TVNewsLover 782 Posted September 21, 2022 Share Posted September 21, 2022 2 hours ago, TexasTVNews said: KDKA had the Eyewitness News name until '96, 'BZ had it until '93, and 'JZ had it until either '17 or '18. It would be nice if the EWN name would make a comeback on KD, BZ, and JZ. And personally, I wish my home station had the EWN name in DFW. Don’t forget KPIX too. I’ve always felt the Eyewitness News name was a better fit for CBS stations as their logo is an eye. And the Action News name would be a better fit for ABC stations solely because they both start with A’s. 2 1 Link to comment https://localnewstalk.net/topic/19050-wbzboston-and-other-cbs-oos-to-rebrand-newscasts/page/6/#findComment-278097 Share on other sites More sharing options...
TexasTVNews 1377 Posted September 22, 2022 Share Posted September 22, 2022 12 minutes ago, TVNewsLover said: Don’t forget KPIX too. I’ve always felt the Eyewitness News name was a better fit for CBS stations as their logo is an eye. And the Action News name would be a better fit for ABC stations solely because they both start with A’s. I forgot all about PIX! Thanks for that. 2 Link to comment https://localnewstalk.net/topic/19050-wbzboston-and-other-cbs-oos-to-rebrand-newscasts/page/6/#findComment-278099 Share on other sites More sharing options...
Gavin M. 94 Posted September 27, 2022 Share Posted September 27, 2022 On 9/21/2022 at 8:07 PM, TexasTVNews said: I forgot all about PIX! Thanks for that. KEYE-witness News KPIX-Eyewitness News. 3 Link to comment https://localnewstalk.net/topic/19050-wbzboston-and-other-cbs-oos-to-rebrand-newscasts/page/6/#findComment-278330 Share on other sites More sharing options...
SS8609 59 Posted October 16, 2022 Share Posted October 16, 2022 On 9/27/2022 at 12:55 AM, Gavin M. said: KEYE-witness News KPIX-Eyewitness News. Except CBS sold their Austin outlet (KEYE) long ago to the same PE firm (Cerberus) notorious for not saving Chrysler in the Great Recession... Link to comment https://localnewstalk.net/topic/19050-wbzboston-and-other-cbs-oos-to-rebrand-newscasts/page/6/#findComment-279090 Share on other sites More sharing options...
Gavin M. 94 Posted October 17, 2022 Share Posted October 17, 2022 17 hours ago, SS8609 said: Except CBS sold their Austin outlet (KEYE) long ago to the same PE firm (Cerberus) notorious for not saving Chrysler in the Great Recession... Austin wasn’t work out kinda like WNCN in Raleigh. And as MG did Cerberus did a lot of damage to KEYE. Link to comment https://localnewstalk.net/topic/19050-wbzboston-and-other-cbs-oos-to-rebrand-newscasts/page/6/#findComment-279100 Share on other sites More sharing options...
ABC 7 Denver 1717 Posted October 17, 2022 Share Posted October 17, 2022 20 hours ago, SS8609 said: Except CBS sold their Austin outlet (KEYE) long ago to the same PE firm (Cerberus) notorious for not saving Chrysler in the Great Recession... And taking the same approach with the Safeway Albertson brands. Link to comment https://localnewstalk.net/topic/19050-wbzboston-and-other-cbs-oos-to-rebrand-newscasts/page/6/#findComment-279103 Share on other sites More sharing options...
Rusty Muck 4378 Posted December 7, 2022 Share Posted December 7, 2022 On 9/21/2022 at 4:29 PM, iron_lion said: Eyewitness News would have been the perfect branding for CBS O&Os had ABC not taken it. Paramount Global owns the EWN trademarks, which Disney pays royalties to use for some of their O&Os. 4 2 Link to comment https://localnewstalk.net/topic/19050-wbzboston-and-other-cbs-oos-to-rebrand-newscasts/page/6/#findComment-280520 Share on other sites More sharing options...
Georgie56 3307 Posted December 13, 2022 Share Posted December 13, 2022 CBS News Detroit launches in January with afternoon and late newscasts. Their morning show will launch later in the first half of 2023. 2 Link to comment https://localnewstalk.net/topic/19050-wbzboston-and-other-cbs-oos-to-rebrand-newscasts/page/6/#findComment-280724 Share on other sites More sharing options...
Georgie56 3307 Posted December 19, 2022 Share Posted December 19, 2022 KPIX ended up being first out the gate. 1 1 Link to comment https://localnewstalk.net/topic/19050-wbzboston-and-other-cbs-oos-to-rebrand-newscasts/page/6/#findComment-280884 Share on other sites More sharing options...
MediaZone4K 2190 Posted January 8, 2023 Share Posted January 8, 2023 (edited) On 9/14/2022 at 5:11 PM, 24994J said: Are these stations getting paid by the letter/word? 'CBS [Market] MORNINGS' (KCNC and WBBM are two that come to mind) surely gets the job done, in a more concise manner. Exactly!!! On 12/19/2022 at 4:02 PM, Georgie56 said: KPIX ended up being first out the gate. Well, here we are in January and exactly what was propheseised has occured. Edited January 8, 2023 by iron_lion 2 Link to comment https://localnewstalk.net/topic/19050-wbzboston-and-other-cbs-oos-to-rebrand-newscasts/page/6/#findComment-281619 Share on other sites More sharing options...
MediaZone4K 2190 Posted January 31, 2023 Share Posted January 31, 2023 (edited) Not sure where to post this...Why exactly are CBS O&Os less successful than than Fox, ABC and NBC stations? Does the 1994 realignment where CBS lost NFL rights --and subsequently affiliates--to Fox tie into this? I've also heard Westinghouse ownership cited as a reasoning. It's an interesting contrast as CBS has been king of daytime and primetime for several years now. Edited January 31, 2023 by iron_lion 2 Link to comment https://localnewstalk.net/topic/19050-wbzboston-and-other-cbs-oos-to-rebrand-newscasts/page/6/#findComment-282568 Share on other sites More sharing options...
BluesNews 186 Posted February 8, 2023 Share Posted February 8, 2023 On 1/31/2023 at 4:27 AM, iron_lion said: Not sure where to post this...Why exactly are CBS O&Os less successful than than Fox, ABC and NBC stations? Does the 1994 realignment where CBS lost NFL rights --and subsequently affiliates--to Fox tie into this? I've also heard Westinghouse ownership cited as a reasoning. It's an interesting contrast as CBS has been king of daytime and primetime for several years now. Years and years and years of mismanagement. 3 Link to comment https://localnewstalk.net/topic/19050-wbzboston-and-other-cbs-oos-to-rebrand-newscasts/page/6/#findComment-283020 Share on other sites More sharing options...
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